Proposed Charter for OASIS Context Server (CXS) Technical CommitteeThe Context Server will simplify management, integration, and interoperability between solutions providing services like Web Content Management, CRM, BigData, Machine Learning, Digital Marketing, and Data Management Platforms.The TC shall ... work in a forward looking manner to identify features that are useful but not available in existing systems. It is a goal to use existing systems as a point of reference but not be limited by them.Organizations currently struggle to create and deliver consistent personalized experiences across channels, markets, and systems. Context Server (CXS) Technical CommitteeCXSTC_d8cff7e6-bde3-11e4-98db-1ba257876c4eOASISChet EnsignDirector of Standards Development and TC Administration,OASIS: Advancing open standards for the information societyEnd UsersThe benefits for end users include more personalized and relevant user experiences as well as more control over aggregated collected data.OrganizationsThe benefits for organizations include simpler ways to setup, aggregate, and use the collected data associated with their audiences. WCM ArchitectsAudience -- The primary audience for the final output of this TC includes architects from WCM, CRM, Digital Marketing Solutions, Data Management Platforms, Machine Learning and Big Data System vendors and implementers, as well as system architects from organizations that create Customer/Web/User or Digital Experiences.CRM ArchitectsDigital Marketing Solution ArchitectsData Management Platform ArchitectsMachine Learning ArchitectsBig Data System VendorsBig Data System ImplementersSystem Architectsfrom organizations that create Customer/Web/User or Digital Experiences.CXS TC ProposersSerge HuberJahia Solutions GroupThomas DraierJahia Solutions GroupChris LaprunJahia Solutions GroupThomas Lund SigdestadEnonicRunar MyklebustEnonicSten Roger SandvikEnonicJulio CamareroLiferayArje CahnHippo B.V.Ate DoumaHippo B.V.Frank van LankveltHippo B.V._d8cff9da-bde3-11e4-98db-1ba257876c4eTo create specifications for a Context Server as a core technology for enabling the delivery of personalized digital experiences. _d8cffab6-bde3-11e4-98db-1ba257876c4ePersonalizationA clear and defined standard for personalization will ... support growth of the broader market by making it easier for established and new players to ramp up new products, integrate with existing systems, and grow niche opportunities into new market areas.IntegrationNew Market NichesUse CasesTarget a very focused set of use cases related to delivering personalized user experiences._d8cffb74-bde3-11e4-98db-1ba257876c4e1For the initial set of deliverables, the TC will target a very focused set of use cases related to delivering personalized user experiences. Through the introduction of a "context server", personalization can be delivered in a simple and interoperable manner. A standard approach to personalization will speed up vendor innovation and reduce integration costs for customers.[These] use cases, while not planned for completion in the initial set of deliverables, may be considered at a later time:* Entitlement and Access Control* Graphical User InterfacesBehavioral ProfilesEnable collection and aggregation of user behavioral data into profiles_d8cffc3c-bde3-11e4-98db-1ba257876c4e1.1User SegmentsEnable user segment definitions (i.e., based on demographics) to identify sets of profiles_d8cffd54-bde3-11e4-98db-1ba257876c4e1.2Content TargetingEnable third party systems (WCM etc.) to tag and serve content based on segments_d8cffe26-bde3-11e4-98db-1ba257876c4e1.3Profile AccessAllow marketing systems to access profiles and compile lists for campaigns_d8cfff34-bde3-11e4-98db-1ba257876c4e1.4User DataAllow users to access the context server to exercise control over their collected data (user privacy)_d8d00006-bde3-11e4-98db-1ba257876c4e1.5Product RecommendationsDeliver product recommendations based on user behavior collected by the context server_d8d000ce-bde3-11e4-98db-1ba257876c4e1.6Implementation & TestingProduce reference implementations and test suites._d8d00196-bde3-11e4-98db-1ba257876c4e2The TC shall also support the effort of producing reference implementations and test suites that validate the specifications; all such deliverables will be implemented as community open source projects. Reference ImplementationDeliver an open source reference implementation._d8d00254-bde3-11e4-98db-1ba257876c4e2.1(2015 projected completion date)The reference implementation will serve as a real world example of how the standard can be used. It will deliver all the basic capabilities defined; it might also include other non-specified features such as security and clustering.2015-02-26https://lists.oasis-open.org/archives/members/201502/msg00004.htmlOwenAmburOwen.Ambur@verizon.net