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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About Us</Name><Description/><OtherInformation>The continued rapid expansion of big box retailers combined with the steep growth of eCommerce merchants, has created an increasingly untenable environment for locally owned small businesses. Multi-national brands such as Amazon, Google and Expedia as well as niche providers such as AirBnB and Open Table are providing stiff competition while extracting high fees. In response, DigitalTown provides a fresh approach to local economic development -- one that equips municipalities and small businesses with the means to compete and win locally.</OtherInformation><StrategicPlanCore><Organization><Name>DigitalTown</Name><Acronym>DT3</Acronym><Identifier>_2c5ec29e-9c84-11e7-a909-ada07dd3ea03</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Small Businesses</Name><Description>locally owned small businesses</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Citizens</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Governments</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Municipalities</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>DigitalTown Management Team</Name><Description>The DigitalTown team is led by successful technology managers who have a passion for economic development and fostering robust local economies.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>MIKE CARTWRIGHT</Name><Description>Chief Technical Officer -- Originally from the UK and now based in Seattle, Mike has over 20 years of IT experience with organizations of all sizes and across a range of industries including Travel, Consultancy and Manufacturing. Mike describes himself as strategic, analytical and a problem solver. He believes in a People first approach from design to delivery. Prior to joining Digital Town Mike was a co-founder and CEO of Comencia Inc, a Private Label Travel Platform, a Technology Vice President at Expedia, CTO of Pirean, a UK based Identity and Access Management company, and a Technology Director at Nestle, Switzerland. Mike holds a BSc(Hons) in Computer Science from the University of Teeside.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>KEN COOPER</Name><Description>Vice President, Investor Relations -- Ken brings years of financial experience to DigitalTown, founding and directing Four Hills Advisors. Prior to Four Hills, he spent 14 years at Life Time Fitness, Inc., serving in many roles, helping them grow from $53 million in revenues to over $1 billion. He led their investor-relations efforts from Life Time's IPO in 2004 thru 2010. He helped garner over $1 billion in capital for the company, and built their blueprint for strategic decisions for years to come. He also led their Athletic Events &amp; Endurance division, as well as serving in their M&amp;A department.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>ALA DADAN</Name><Description>Vice President, Product Design -- With over 14 years of experience in new media design. Ala Dadan leads the design efforts behind the new product features in DigitalTown.com across their full life cycle -- concept, scope, design comps, and prototype support. He started his career in 2001 &amp; during that time he was a member of different design teams in several companies in Jordan - the Middle East and as a consultant for many design firms abroad. Mr. Dadan has also served as Vice President of Design at Epik.com and was the founder of O2 Alternative, a trend-setting design house in Jordan.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>KEN JENSEN</Name><Description>Vice President, Engineering -- For 20 years, Ken led Software Masters. Acquired by DigitalTown, the company developed website solutions for communities and local governments. Since coming on board, he has taken primary responsibility for the development of software solutions for local governments.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>LARS JENSEN</Name><Description>Vice President, Registry Operations and SmartWeb Network -- Lars is a serial entrepreneur and created or been part of creating 3 successful companies, namely, Ascio , Toweb GmbH, and Towebbrasil. With over 16 years of experience in the domain name industry. He started in the Domain name industry as COO for Ascio taking Ascio from Denmark to be coming a global player and a industry leader. He has a very strong global network with direct access to key decision makers. Lars is people and business developer, he does that out of Luxemburg where he enjoys life with his wife and three children.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>LORENZO MADRID</Name><Description>Vice President, Government Relations -- Mr. Madrid is expert with extensive International experience in information technologies with more than 35 years of experience in the public and private sectors. He worked over ten years at Microsoft, overseeing the development and implementation of projects for Governments in various countries. In addition, he worked for 15 years as a partner of several leading software companies. He also served as CIO at the Secretary of Education in São Paulo - Brazil. With extensive experience in defining public policies, Mr. Madrid is recognized by academic institutions for his work in Governance, public value and public policies to promote economic and social development. Mr. Madrid is a "Fellow Member" at the Centre of Technology in Government - State University of New York. Mr. Madrid was also a member of United Nations ICEGOV Advisory Board and lecturer at the Lee Kwan Yew School in Singapore, the School of Business in Dubai, and at FIA-Management Institute at the University of São Paulo. During his career he worked as a consultant for several Governments, in the areas of eGov, citizen services, intelligent city infrastructures and defining public policies for social and economic development. Mr. Madrid has published several books and articles as well as being Key Note Speaker in countless conferences and events.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>ROBERT W. MONSTER</Name><Description>CEO &amp; President -- Robert joined DigitalTown at CEO in May 2015, bringing significant experience with him. Among his many accomplishments, he founded and served as Managing Director of Monster Venture Partners LLC, and founded Global Market Insite (GMI). Prior to founding GMI, he was a global product development manager at Procter &amp; Gamble with leadership roles in Europe, Asia and the Americas. Robert earned both a BS and an MBA from Cornell University. He was recognized as Ernst &amp; Young's 2006 Entrepreneur of the Year. He also authored Market Research in the Internet Age, published by John Wiley and Sons.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>FARIS OWEIS</Name><Description>Vice President, Corporate Development -- Faris has experience in countless industry verticals from tech to architecture. He’s a storyteller, listener, strategist, rapid learner, and a natural connector of ideas who has secured projects across 8 industries in over 30 countries. Prior to DigitalTown, Faris led large pursuits for CH2M with a focus on mega infrastructure and smart city projects across the Middle East and India. School wise he holds a B.S. in Marketing from Virginia Tech (Go Hokies) and MBA from Auburn (War Eagle).</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>JORGE SARAIVA</Name><Description>Vice President, Europe -- More than 23 years of IT experience. The first 18 years, dedicated to management software (including eGov) serving large multinationals in the field: Infor, IFS and Exact. In the last two, Jorge assumed the position of general manager. Academically, Jorge was professor in BPM at the University of Minho. In recent years, Jorge co-founded a mobile / software development lab (CodeAngel) and made some investments through TST organization. But Jorge's main activity since 2012 is the Smart Cities! Based on his extensive experience in eGov, CRM and mobile, Jorge founded Engage Citizen and co-leads EIP Citizen City at European Union. Being one of the most active evangelists in Smart Citizens among several European city clusters. Jorge believes that through co-creation, the city's economy thrives and, in this sense, Digital Town has an unquestionable value proposition for any Smart City.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>CLINT SKIDMORE</Name><Description>Vice President, Product Development -- Since 2001, Clint has been fuelled by a passion for combining technology and travel into a market-leading software solution for the travel industry. As CEO of Rezserve Technologies Ltd, Clint has brought his vision to life, enriching yet simplifying the user experience of booking lodging and other travel related products. Since coming on board at DigitalTown through the acquisition of Rezserve, Clint has led product development and use his experience and expertise to increase the usability and functionality of DigitalTown with an emphasis on providing intuitive Merchant Solutions that help businesses of all sizes to win locally and compete globally.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>KEVIN WILSON</Name><Description>Chief Financial Officer -- Kevin has over 30 years of accounting, finance and consulting experience in a variety of industries in a variety of leadership roles. He was CFO for ICANN for 4 years, and initial CFO and then VP Finance for Donuts for 4 years. Kevin earned his undergrad degree at Stanford, his MBA at UCLA, and his CPA while with E&amp;Y.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>KENNETH A. HOLLOWAY</Name><Description>Marketing Director -- Kenny joined us in March 2016. As Marketing Director, Kenny oversees the knowledge base, training, support and SEO. Prior to DigitalTown, Kenny had spent over a decade at the helm of 360 Media Group. Kenny brings a wide range of experience with media buys, traffic generation, web development and is a published photographer.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>RAJKUMAR PRASAD</Name><Description>Director, India -- UN actively invited him since 2002 from eAfrica as well World Forum in 2002 and after that he was officially invited from India by UN for UN eGovernment Report 2010 preparation Expert meeting as Expert from South Asia to UN HQ and continued till 2016 Report. UN eGovernment Survey Report is only report of UN which rank all Member Countries based on different eGovernance program and services time to time.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>DigitalTown Directors And Executive Officers</Name><Description>Directors are elected at the annual meeting of the stockholders and serve until their successors are elected and qualified. Officers are elected by the Board of Directors and serve at the discretion of the Board of Directors or until their earlier resignation or removal.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>MAURY BLACKMAN</Name><Description>Director -- Mr. Blackman is a special advisor to the Board of Directors of Accela. Prior to his appointment as special advisor, Mr. Blackman served as CEO of Accela since 2007. Accela is a leading cloud player in the government IT sector. Prior to joining Accela, Maury was a sales and marketing professional at Investools, formerly Telescan, Inc., and served as a Field Artillery Officer in the United States Army. He is a graduate of the University of Houston with a Bachelor of Arts degree in Political Science. Visit MauryBlackman.com for more.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>KENWEI CHONG</Name><Description>Director -- Kenwei Chong is a DigitalTown Board Director - Elect. Mr. Chong’s early career was in foreign exchange and global fixed income analysis and funds management in New York City and San Francisco; and later as product development manager for foreign exchange and fixed income risk management at Bloomberg. In 2001 Mr. Chong left the capital markets profession to pursue entrepreneurial interests and has been an active owner and investor in self-storage, physical and electronic records management and storage, restaurant and hospitality, food manufacturing and wholesale distribution, physical and virtual real estate investment and top level domain ventures. Mr. Chong received his BA in Finance from Boston University and his Chartered Financial Analyst designation from the Association of Investment Management and Research.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>DARV HABBEN</Name><Description>Chairman -- On May 12, 2015, Mr. Habben was appointed Chairman of the Board, effective June 1, 2015. Mr Habben is Founder, Chairman and Chief Executive of Crossroads Trailer Sales and Service in Albert Lea, MN. Mr. Habben is Owner and CEO of Agilis, a national donations processing and fulfillment company serving non-profit companies.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>JEFFREY L. MILLS</Name><Description>Secretary and audit committee -- Mr. Mills has served as a director since December 23, 2003. Mr. Mills worked for Xerox Corporation for the past 28 years in various operation and sales positions. He has also served as director for one private company and has served as president, owner and operator of various business ventures. Mr. Mills is a 1984 graduate of the University of Northern Iowa and has held several securities licenses.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>ROBERT W. MONSTER</Name><Description>CEO &amp; President -- On May 12, 2015 Mr. Monster was elected to the board and appointed as CEO effective May 17, 2015. Mr. Monster is Founder, Chairman and CEO of Epik and Managing Director of Monster Venture Partners LLC. Mr. Monster was the Founder of GMI (Global Market Insite, Inc.). Prior to founding GMI, Mr. Monster was a global product development manager with Procter &amp; Gamble. Mr. Monster has both a BS and an MBA from Cornell University</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>JAMES B. PARSONS</Name><Description>Director -- Mr. Parsons has practiced law for more than 34 years, and concentrates in the areas of securities - both public filings and private company offerings - and general corporate law. He represents more than 15 public companies, and he prepares and files all SEC-related documents, including forms S-1, 10-K, 10-Q, Form 10, 8-K, 13, 14A, 10-F, S-4 and S-8. He assists companies in initial public offerings, secondary offerings and ongoing filing and compliance requirements. Jim also assists private companies in stock or debt offerings, with mergers and acquisitions, and with general corporate legal requirements.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>DEREK SCHUMANN</Name><Description>Board Director -- For the past 5 years, Mr. Schumann has served as Managing Partner of Go Toys Inc., Morris Trust and Kaplunk Development Group, investment holding companies focused primarily on investments in companies focused on creating value through practical applications of disruptive new technology. Mr. Schumann is a resident of Vancouver, B.C. He received his B.A in Economics and Political Science from Bishop's University.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>MARK SCHWARTZ</Name><Description>Board Director -- Since June, 2010, Mr. Schwartz has served as the Chief Information Officer (CIO) of U.S. Citizenship and Immigration Services (USCIS), a component of the Department of Homeland Security, where he has been engaged in a large transformation effort, moving applications to the public cloud and introducing agile and lean development, continuous delivery, and DevOps. Prior to this position, Mr. Schwartz was the CIO of Intrax Cultural Exchange, where his innovative Family Room application drove dramatic market share, revenue, and profit growth. Mr. Schwartz is the author of The Art of Business Value. He holds a B.S. degree in Computer Science from Yale University, an M.A. in Philosophy from Yale University, and an M.B.A. from Wharton.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>DigitalTown Committees</Name><Description>DigitalTown has chartered 5 standing committees, comprised of the 8 Board members.  Each committee has a formal charter and a non-executive Chair. Through committee work, DigitalTown Board is actively involved in stewardship of the Company both during Board meetings and between Board meetings as the Company seeks to exercise its fiduciary duty for all stakeholders while building an industry-leading enterprise.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>DigitalTown Audit Committee</Name><Description>The Audit Committee shall provide assistance to the directors of the Company in fulfilling their responsibility to the shareholders relating to corporate accounting matters, the financial reporting practices of the Company, and the quality and integrity of the financial reports of the Company. </Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>DigitalTown Compensation Committee</Name><Description>The Compensation Committee shall provide assistance to the directors of the Company in fulfilling their responsibility to the shareholders relating to executive Compensation matters. </Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>DigitalTown Finance Committee</Name><Description>The Finance Committee shall provide assistance to the directors of the Company in fulfilling their responsibility to the shareholders relating to corporate finance matters, treasury, investor relations, capital structure, mergers &amp; acquisitions and tax strategies. </Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>DigitalTown Governance Committee</Name><Description>The Governance Committee shall provide assistance to the directors of the Company in fulfilling their responsibility to the shareholders relating to corporate Governance matters, nominations to the Board of Directors and related committees and compliance with regulatory and company requirements. </Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>DigitalTown Strategic Planning Committee</Name><Description>The Strategic Planning Committee shall provide assistance to the directors of the Company in fulfilling their responsibility to the shareholders relating to executive Strategic Planning matters. </Description></Stakeholder></Organization><Vision><Description>Municipalities and small businesses compete and win locally.</Description><Identifier>_2c5ec802-9c84-11e7-a909-ada07dd3ea03</Identifier></Vision><Mission><Description>To empower governments, businesses and citizens</Description><Identifier>_2c5ec9ba-9c84-11e7-a909-ada07dd3ea03</Identifier></Mission><Value><Name>Empowerment</Name><Description/></Value><Value><Name>Competition</Name><Description/></Value><Value><Name>Locality</Name><Description/></Value><Goal><Name>Commercial Connections</Name><Description>Connect visitors with local merchants, restaurants and lodging providers.</Description><Identifier>_2c5ecac8-9c84-11e7-a909-ada07dd3ea03</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Visitors</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Local Merchants</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Restaurants</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Lodging Providers</Name><Description/></Stakeholder><OtherInformation>Our Smart City platform consolidates the functionality of popular sites like Google, Amazon, Yelp, TripAdvisor and Expedia into a single, user-friendly mobile and web experience that makes it easy for visitors to connect with local merchants, restaurants and lodging providers.</OtherInformation><Objective><Name>Discovery</Name><Description>Promote discovery and use of local merchants.</Description><Identifier>_2c5ecbf4-9c84-11e7-a909-ada07dd3ea03</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Local Merchants</Name><Description/></Stakeholder><OtherInformation>We deliver platform and tools to promote discovery and use of local merchants.</OtherInformation></Objective><Objective><Name>E-Commerce</Name><Description>Keep more funds in the local economy.</Description><Identifier>_2c5ecd7a-9c84-11e7-a909-ada07dd3ea03</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Localities</Name><Description/></Stakeholder><OtherInformation>We provide an alternative to steep fees charged by e-commerce multinationals, keeping more funds in the local economy.</OtherInformation></Objective></Goal><Goal><Name>Smart Cities</Name><Description>Power Smart Cities.</Description><Identifier>_2c5ece88-9c84-11e7-a909-ada07dd3ea03</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Cities</Name><Description/></Stakeholder><OtherInformation>Our cloud-hosted GovSuite admin suite streamlines workflows, and connects stakeholders. We Power Smart Cities.</OtherInformation><Objective><Name>Workflows</Name><Description>Streamline workflows.</Description><Identifier>_2c5ecfaa-9c84-11e7-a909-ada07dd3ea03</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Governments</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Civic Connections</Name><Description>Connect stakeholders.</Description><Identifier>_2c5ed0c2-9c84-11e7-a909-ada07dd3ea03</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Quality of Life</Name><Description>Improve quality of life.</Description><Identifier>_2c5ed1bc-9c84-11e7-a909-ada07dd3ea03</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>We partner with governments to improve quality of life.</OtherInformation></Objective><Objective><Name>Engagement</Name><Description>Empower citizens to engage with their public officials, neighbors and the wider community.</Description><Identifier>_2c5ed2d4-9c84-11e7-a909-ada07dd3ea03</Identifier><SequenceIndicator>2.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Citizens</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Public Officials</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Neighbors</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Communities</Name><Description/></Stakeholder><OtherInformation>We empower citizens to engage with their public officials, neighbors and the wider community.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2017-09-18</PublicationDate><Source>http://www.digitaltown.com/about</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
