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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About DataStax</Name><Description>DataStax is the real-time data company. We help enterprises mobilize real-time data and quickly build the smart, high-scale applications required to become data-driven businesses. The DataStax Astra cloud service uniquely delivers the power of Apache Cassandra®—the world’s most scalable database—with the advanced Apache Pulsar™ streaming technology in a unified stack, available on any cloud.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>DataStax</Name><Acronym>DTSTX</Acronym><Identifier>_a0a81b0c-b68b-11ec-9b47-e44eff82ea00</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>DataStax Leaders</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Chet Kapoor</Name><Description>CHAIRMAN &amp; CEO</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ed Anuff</Name><Description>PRODUCT</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Shankar Ramaswamy</Name><Description>ENGINEERING</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Don Dixon</Name><Description>FINANCE</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sam Ramji</Name><Description>STRATEGY</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mala Tejwani</Name><Description>BUSINESS DEVELOPMENT &amp; OPERATIONS</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Harry Ault</Name><Description>FIELD</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Thomas Been</Name><Description>MARKETING</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jonathan Ellis</Name><Description>TECHNOLOGY</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Chris Vogel</Name><Description>PEOPLE</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Shirin Amiri</Name><Description>BUSINESS CATALYST</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>DataStax Board of Directors</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Chet Kapoor</Name><Description>CHAIRMAN &amp; CEO</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Eric Chin</Name><Description>GENERAL PARTNER</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jim Baum</Name><Description>TECHNOLOGY EXECUTIVE</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kelly Battles</Name><Description>CHIEF FINANCIAL OFFICER</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Judith Sim</Name><Description>TECHNOLOGY EXECUTIVE</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Holger Staude</Name><Description>MANAGING DIRECTOR</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Paul Madera</Name><Description>MANAGING DIRECTOR / CO-FOUNDER</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Eric Anderson</Name><Description>GENERAL PARTNER</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jose Morales</Name><Description>BOARD ADVISOR</Description></Stakeholder></Organization><Vision><Description>Data-driven businesses</Description><Identifier>_a0a81c4c-b68b-11ec-9b47-e44eff82ea00</Identifier></Vision><Mission><Description>To serve real-time applications with an open data stack that just works</Description><Identifier>_a0a81d0a-b68b-11ec-9b47-e44eff82ea00</Identifier></Mission><Value><Name>Obsession</Name><Description>Obsess over developers and enterprises ~ We intentionally focus on knowing, connecting with, and serving our developers and enterprises. This focus enables us to create an experience that developers love and that changes the trajectory of the people and companies they work for.</Description></Value><Value><Name>Ownership</Name><Description>Be an owner ~ We as a team define what it means to win and we move forward together; as individuals, we're all given the freedom to take initiative and action, we own our outcomes.</Description></Value><Value><Name>Execution</Name><Description>Execute thoughtfully with speed ~ We relentlessly align on the “why” and move rapidly with intention on the “how”. We do this because innovation and speed matters to those we serve.</Description></Value><Value><Name>Diversity</Name><Description>Cultivate diversity and inclusion ~ We continually help others see how and why they belong here. We respect our differences, share ideas, and commit to moving forward in an inclusive manner where everyone is seen and heard.</Description></Value><Value><Name>Inclusion</Name><Description/></Value><Goal><Name>Applications</Name><Description>Enable smart, high-scale applications</Description><Identifier>_a0a81e5e-b68b-11ec-9b47-e44eff82ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>How We Do It: </OtherInformation><Objective><Name>Astra DB</Name><Description>Simplify cloud-native Cassandra application development</Description><Identifier>_a0a81f58-b68b-11ec-9b47-e44eff82ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Build Modern Data Apps Faster ~ Astra DB simplifies cloud-native Cassandra application development. It reduces deployment time from weeks to minutes, and delivers an unprecedented combination of serverless, pay-as-you-go pricing with the freedom and agility of multi-cloud and open source.</OtherInformation></Objective><Objective><Name>Streaming</Name><Description>Enable multi-cloud streaming-as-a-service</Description><Identifier>_a0a82192-b68b-11ec-9b47-e44eff82ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Multi-cloud Streaming-as-a-Service, Built on Apache Pulsar™</OtherInformation></Objective><Objective><Name>Scaling</Name><Description>Scale cloud-native NoSQL databases</Description><Identifier>_a0a8225a-b68b-11ec-9b47-e44eff82ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>DataStax Enterprise ~ Scale-out, cloud-native NoSQL database built on Apache Cassandra and proven by the Fortune 100. | Modern data apps at global-scale on any cloud, bare metal or Kubernetes.Built on Apache Cassandra™, DataStax Enterprise is hardened by the largest internet apps, proven by the Fortune 100, and supports more NoSQL workloads - from Graph to Search and Analytics.Stargate APIs simplify development with Schemaless Document and supports more NoSQL workloads including Graph, Search and Analytics. Operators can deploy cloud-native, Kubernetes based architectures that enable microservices and extensibility.</OtherInformation></Objective><Objective><Name>Cassandra Subscription</Name><Description>Provide the benefits of open source software plus peace of mind from direct access to engineers, and C* committers</Description><Identifier>_a0a822fa-b68b-11ec-9b47-e44eff82ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Luna for Apache Cassandra™ ~ Subscription-to-Success with Open-Source Apache Cassandra™ | DataStax Luna subscribers enjoy all the benefits of open source software plus peace of mind from direct access to engineers, and C* committers who have authored a majority of the Cassandra code and supported some of the largest and most mission-critical Cassandra deployments for the past 10 years.</OtherInformation></Objective><Objective><Name>Streaming Services</Name><Description>Meet the needs of real-time event streaming use-cases via subscription services</Description><Identifier>_a0a82390-b68b-11ec-9b47-e44eff82ea00</Identifier><SequenceIndicator>5</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Apache Pulsar™</Name><Description>Pulsar​ is a cloud-native, distributed messaging and streaming platform that manages hundreds of billions of events per day. Evolved extensively since its inception to meet the needs of real-time event streaming use-cases, including data pipelines, microservices, and stream processing. Pulsar was originally developed at Yahoo! as the unified messaging platform connecting critical Yahoo applications such as Yahoo Finance, Yahoo Mail, and Flickr to data.</Description></Stakeholder><OtherInformation>Luna Streaming ~ Subscription-to-Success with Open-Source Apache Pulsar™</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2022-04-07</PublicationDate><Source>https://www.datastax.com/company</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>
