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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>Ethelo Vision</Name><Description>Ethelo solves real business problems -- * What to make: Marketers can use Ethelo to find the best product features.* What to do: Consultants turn different stakeholder requirements into clear, rational and agreeable solutions.* How to improve: Managers can tap into staff insights for productivity gains* Where to go next: Leadership teams will find optimal, specific and workable strategic options.</Description><OtherInformation>Many organizations are not getting the right insights to address big challenges.They either adopt approaches which are heavy on algorithm but lack human engagement, or force unacceptable costs and delays for the quality and depth needed.</OtherInformation><StrategicPlanCore><Organization><Name>Ethelo</Name><Acronym>E4</Acronym><Identifier>_90ee2400-13a8-11e5-9429-148916f00357</Identifier><Description>A platform for turning group wisdom into resultsOur platform lets people share their feelings and knowledge, and put their collective minds into problem solving for a clear purpose, all in one highly engaging experience.Ethelo transforms hidden knowledge and diverse needs of groups into clear, action-ready insights far more quickly and economically than other approaches.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>Ethelo Team</Name><Description>Ethelo's ever-growing group of experts, based in Vancouver, Toronto and beyond help to create better platform, customer and administrative experiences.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Vera Belazelkoska</Name><Description>Vera, who is based in Toronto, is building relationships with public and community focused organizations.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Michael Blanchard</Name><Description>Michael is a seasoned technology business development professional and is responsible for developing client relationships in Tech and Professional Services.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Darryl Brousseau</Name><Description>Darryl helps Ethelo's new clients on-board and advises them, when required on scenario development.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>John Dowler</Name><Description>John is a creative professional with expertise in website strategy and design. He helped Ethelo design the platform user experience and implement the latest website.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nick Edmonds</Name><Description>Nick provides Ethelo with expertize in algorithm optimization in addition to his duties at Google.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dan Hathway</Name><Description>Dan is Director of Business Development and is responsible for the strategy and implementation of sales and marketing initiatives.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Manu Kabahizi</Name><Description>Manu , who is based in Toronto, is responsible for Ethelo Democracy, the social impact initiative. He helps Ethelo by developing relationships with foundations and international organizations.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kent Mewhort</Name><Description>Kent is our CTO and overseas the development activities and strategic direction of the product.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>John Richardson</Name><Description>John is CEO of Ethelo and is responsible for Fundraising and Strategic Accounts, amongst other duties.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Eduardo Sasso</Name><Description>Eduardo is a process engineer who streamlines stakeholder engagement strategies while seeking to maximize group support.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sharon Wilkinson</Name><Description>Sharon is CFO, and help Ethelo to manage its finances and account operations efficiently.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Ethelo Board</Name><Description>Ethelo's board and team of advisors comprises of highly experienced business and social entrepreneurs, professionals and functional/industry specialists. They represent Ethelo's belief in the power of knowledge diversity, and a number have received internationally-recognized awards.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Vickie Cammack</Name><Description>Order of Canada, Co-founder of PLAN, Founder of Tyze Personal Networks, social entrepreneur</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dan Hathway</Name><Description>Formerly of TP Systems and Nomad Software; 20 years in technology business development</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>David Lepage</Name><Description>Principal of Accelerating Social Impact, former head of ENP, social entrepreneur</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Malcolm MacGregor</Name><Description>Founder of Blab, Director of Sapient, Founder of 5forward, social marketing expert</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Michelle Martin</Name><Description>Founder of Arts Ally, entrepreneur and communications professional.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ben Pickering</Name><Description>President, co-CEO of SoMedia, former CEO of Strutta, social media marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jorah Porteous</Name><Description>Co-founder of Point Blank Creative, video and online marketing expert</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>John Richardson</Name><Description>Founder of Pivot Legal, Ashoka Fellow, lawyer and mathematician; Ethelo inventor</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sharon Wilkie</Name><Description>Founder of Glasshouse, former CFO of Ecojustice, Canadian Paraplegic Ass., 20+ years in finance</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Ethelo Advisors</Name><Description>Our group of advisors provides an even greater pool of expertise to Ethelo’s ongoing efforts to develop a leading role in Group Wisdom Analytics.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bill McGraw</Name><Description>Multiple CEO, Executive advisor at Wavefront Accelerator</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mike Rowlands</Name><Description>Principal, Junxion Strategies, exec producer SVI, brand strategy and communications.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kathryn Thompson</Name><Description>Founder, Leadership Mind, professional facilitator and stakeholder engagement.</Description></Stakeholder></Organization><Vision><Description>People-powered organizations</Description><Identifier>_90ee25ae-13a8-11e5-9429-148916f00357</Identifier></Vision><Mission><Description>To harness the wisdom of groups to solve organizations' most pressing challenges.</Description><Identifier>_90ee268a-13a8-11e5-9429-148916f00357</Identifier></Mission><Value><Name>Knowledge</Name><Description>Groups of people have knowledge and motivations which have been difficult to turn into unifying solutions, until now. Polls, data mining, predictions and algorithms only consider some dimensions, leaving insights with unacceptable ambiguity, risk or cost.</Description></Value><Value><Name>Wisdom</Name><Description>Without group wisdom, innovation is compromised.</Description></Value><Value><Name>Innovation</Name><Description/></Value><Value><Name>Motivation</Name><Description>Without group motivation, results don't get delivered.</Description></Value><Value><Name>Transformation</Name><Description>We believe that channeling people's needs, knowledge and desires effectively delivers transformational change.</Description></Value><Value><Name>Analytics</Name><Description>Ethelo is an emerging player in the prescriptive analytics and collaborative decision making markets. We have carved a niche called Group Wisdom Analytics, which our research shows a potential of $1B per year, with a double digit growth rate forecast for the next 5 years.</Description></Value><Value><Name>Collaboration</Name><Description/></Value><Value><Name>Decision Making</Name><Description/></Value><Value><Name>Problem Solving</Name><Description>No other Business Intelligence, Survey or Stakeholder Engagement systems provide the unique combination of problem solving capabilities that Ethelo does. We believe that solutions to problems require the wisdom of groups, buy-in and smart math and our platform offers substantial cost and time savings to precise and reliable insights to organizations.</Description></Value><Goal><Name>Wisdom &amp; Profit</Name><Description>Unlock the power of group wisdom and profit.</Description><Identifier>_90ee2748-13a8-11e5-9429-148916f00357</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation>Ethelo's unique SaaS platform lets organizations harness the collective will of the crowd to build practical solutions and descriptive insights that have a strong probability of success. Expertly engineered to drive vibrant engagement, Ethelo reveals what people want, unlocks their shared intentions, and produces actionable insights with unmatched speed and precision.Our approach is about recognizing that the best insights and solutions only work well when they optimize for reality, harness hidden knowledge and generate maximum buy-in.Turn complex or divisive scenarios into clear-cut solutions.Ethelo is designed to help business and organizations of all types explore the motivations of the people that matter to their success. Leaders and decision makers rely on Ethelo to understand customers, engage stakeholders, uncover opportunities, develop products, improve operations, manage change, and build trust.</OtherInformation><Objective><Name/><Description/><Identifier>_90ee2810-13a8-11e5-9429-148916f00357</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Insights</Name><Description>Get better insights, in less time and for less money</Description><Identifier>_90ee28c4-13a8-11e5-9429-148916f00357</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation>Ethelo's user-friendly platform combines the penetrative focus of large consulting and market research firms with the versatile scope of online analytics and survey tools to deliver insights of Tier-1-quality, affordably at online-survey speed .</OtherInformation><Objective><Name/><Description/><Identifier>_90ee2982-13a8-11e5-9429-148916f00357</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Conversation</Name><Description>Define the conversation.</Description><Identifier>_90ee2a54-13a8-11e5-9429-148916f00357</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation>Let Ethelo do the rest ... Ethelo makes it easy to design and manage discussions for groups of any size. Featuring familiar social layouts in an intuitive design, our elegant online interface encourages participants to share opinions, make suggestions, and rate options.Ethelo's patent-pending engine processes the data in real time, drawing on key concepts from behavioural science to maximize buy-in, minimize push-back, and recommend outcomes the group, of any size would be delighted to take action on.</OtherInformation><Objective><Name/><Description/><Identifier>_90ee2b1c-13a8-11e5-9429-148916f00357</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType=""><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2015-06-15</PublicationDate><Source>http://ethelodecisions.com/ethelo-vision/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
