Concept, Objectives and Editorial MissionEurActiv.comEAC_8369b894-6726-11e1-b952-997d7a64ea2aEurActiv.com is the independent media portal fully dedicated to EU affairs. EurActiv has an original business model, based on five elements (corporate sponsoring, EurActor membership, advertising, EU projects, and content syndication). It is well funded and the content usage is free.European UnionCommunity of EU ActorsEurActiv enjoys extensive political, NGO and press support. It is at the heart of the 'Community of EU Actors'. This 'Community' includes several thousand European organisations and companies, many of which are currently using EurActiv's services.European NGOsEuropean OrganisationsEuropean CompaniesEuropean PoliticiansEuropean News MediaOther EU ActorsIt is also necessary to reach people outside Brussels and to bring other EU Actors into a network. EurActiv contributes to it thanks to its French /English /German versions and with its partners in Central and Eastern Europe, see: EurActiv Network.Central EuropeEastern Europe_8369bab0-6726-11e1-b952-997d7a64ea2aTo deepen EU policy debates, both within and outside the institutions as well as upstream of decisions._8369bbc8-6726-11e1-b952-997d7a64ea2aJournalistic IndependenceThe EurActiv web portal is firmly established as the favourite online platform for Brussels and national professionals in EU policies. It brings together journalistic independence with transparency and practical efficiency, complementing the existing EU media and institutional websites.Transparency Practical EfficiencyVoicesGive the floor to as many voices as possible, including neighbouring nations and international actors._8369bc68-6726-11e1-b952-997d7a64ea2a1We are European, united in diversity, and seek to give the floor to as many voices as possible, including neighbouring nations and international actors._8369bcfe-6726-11e1-b952-997d7a64ea2aCoverage of European PoliciesProvide multilingual, relevant, clear, accurate and in-depth coverage on European policies._8369bd9e-6726-11e1-b952-997d7a64ea2a2We provide multilingual, relevant, clear, accurate and in-depth coverage on European policies._8369be48-6726-11e1-b952-997d7a64ea2aDebatesSpark debates among stakeholders, including government, business and civil society._8369bee8-6726-11e1-b952-997d7a64ea2a3Government Business Civil SocietyWe spark debates among stakeholders, including government, business and civil society._8369bf92-6726-11e1-b952-997d7a64ea2aPolicy ProcessesCover policy processes upstream of decisions, summarising issues without taking sides._8369c046-6726-11e1-b952-997d7a64ea2a4We cover policy processes upstream of decisions, summarising issues without taking sides. News is clearly separated from opinion and commercial communications._8369c104-6726-11e1-b952-997d7a64ea2aIndependenceMaintain our independence._8369c1cc-6726-11e1-b952-997d7a64ea2a5We maintain our independence with an innovative business model and do not privilege views from sponsors. National media respect such ethics and daily quote EurActiv republish entire articles._8369c294-6726-11e1-b952-997d7a64ea2aRelationships and SourcesBuild trustworthy relationships and respect our sources._8369c366-6726-11e1-b952-997d7a64ea2a6We build trustworthy relationships and respect our sources. We uphold high journalistic ethics._8369c438-6726-11e1-b952-997d7a64ea2a2012-03-05http://www.euractiv.com/conceptOwenAmburOwen.Ambur@verizon.net