Enterprise Gamification: 4 Common MistakesEnterprise gamification can be a powerful tool when it comes to engaging your workforce and reaching business goals. So powerful, in fact, that doing it wrong can cause a lot of damage and reverse progress.Submitter's Note: In this StratML rendition, the mistakes are restated positively as objectives to be achieved.Advanced Learning InstituteALI_60c046b4-2a32-11e5-a9a0-4a3c0684d001_f56d6ac2-2a36-11e5-a05b-08f60584d001To identify mistakes to avoid when applying enterprise gamification to achieve business goals_f56d6bc6-2a36-11e5-a05b-08f60584d001EngagementMotivationUser FriendlinessInspirationCompetitionProgressCollaborationMutual AccomplishmentGoals & EngagementEngage your workforce to reach business goals_f56d6c7a-2a36-11e5-a05b-08f60584d001DesignDesign games to motivate employees while creating a user-friendly experience_f56d6cfc-2a36-11e5-a05b-08f60584d0011EmployeesPoor design and/or execution -- Games have the ability to change behavior and in this context, they must be strategically designed to motivate employees while creating a user-friendly experience.Goals & ObjectivesEnsure that participants understand the goals and objectives_f56d6d74-2a36-11e5-a05b-08f60584d0012EmployeesUnclear goals and objectives -- Gamification programs and applications are only truly effective when the users (employees, in this case) truly understand the purpose. Without this understanding, the motivation to participate diminishes.Inspiration & CompetitionFocus on progress, collaboration, and mutual accomplishment_f56d6df6-2a36-11e5-a05b-08f60584d0013Too much focus on competition -- While gamification aims to inspire healthy competition, too much focus on this aspect can be detrimental to your workforce. In order to find the balance and hone healthy competition, make sure to focus on progress, collaboration, and mutual accomplishment.Checkpoints & RewardsChoose specific rewards for specific checkpoints._f56d6e6e-2a36-11e5-a05b-08f60584d0014Too many rewards -- Rewards are a great way to increase engagement with your enterprise gamification programs. But, if a reward is given for pretty much anything and everything, it becomes irrelevant. Choose specific rewards for specific checkpoints. This is a strategy that is more likely to sustain long-term motivation.2015-07-14http://info.aliconferences.com/acton/rif/12008/s-0234-1506/-/l-0001:188a5/l-0001/showPreparedMessage?utm_medium=email&utm_source=Act-On+Software&utm_content=email&utm_campaign=4%20common%20mistakes%20when%20using%20gamification%20for%20business&utm_term=Click%20here&cm_mmc=Act-On%20Software-_-email-_-4%20common%20mistakes%20when%20using%20gamification%20for%20business-_-Click%20here&sid=NtcaZEfmAOwenAmburOwen.Ambur@verizon.net