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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About Ethelo</Name><Description>Ethelo is comprised of two entities. First, Ethelo Decisions, a technology company dedicated to helping organizations focus collective intelligence to make the best decisions more quickly; second, Ethelo Democracy, a non-profit society dedicated to a more effective, citizen-engaged democracy. Ethelo Decisions undertakes commercial projects to fund the development of the Ethelo technology, which is provided to Ethelo Democracy and its partners for the cost of hardware.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>Ethelo</Name><Acronym>ETHL</Acronym><Identifier>_324172e0-65e8-11e9-9845-459ae6aab165</Identifier><Description>Ethelo is a Mission-based Business Solving Systemic Problems -- Founded by Ashoka fellow, John Richardson, Ethelo started as a non-profit organization in 2011 with a vision to improve democratic policy-making using Internet technology.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>Ethelo Team</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Vickie Cammack</Name><Description>Board Chair -- Vickie is a member of the Order of Canada and founder of several social enterprises</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>David LePage</Name><Description>Board Secretary -- David is a practiced expert in businesses that blend market returns and social value</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sean Melrose</Name><Description>Board Treasurer -- Sean is a certified financial manager and social venture fund investor</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>John Richardson</Name><Description>CEO -- John is a mathematician, lawyer, entrepreneur and the inventor of the Ethelo technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Laura Williams</Name><Description>Senior Software Developer -- Laura is a software engineer and expert in crowd-sourcing platforms</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andra Andre</Name><Description>Marketing -- Andra is a graphic designer and user experience expert</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Eduardo Sasso</Name><Description>Professional Services -- Eduardo is a process engineer, business analyst and digital engagement optimizer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kent Mewhort</Name><Description>Technology -- Kent is a software engineer and lawyer specializing in open source software</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sharon Wilkie</Name><Description>CFO -- Sharon is a financial manager and CEO of the firm Glasshouse Business Services Inc.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dan Hathway</Name><Description>Professional Services -- Dan is an experienced management consultant that provides operational support to clients</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Daniel Bloemendal</Name><Description>Technology -- Daniel is a back-end software engineer whose focus is the Ethelo algorithm and API</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Pratha Shetty</Name><Description>Marketing -- Pratha is an MBA and manages communications and marketing outreach for Ethelo</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andrea De Asco Cortes</Name><Description>Sales -- Andrea has an MSc in cross-cultural marketing and manages European sales for Ethelo</Description></Stakeholder></Organization><Vision><Description>Stronger decisions</Description><Identifier>_32417420-65e8-11e9-9845-459ae6aab165</Identifier></Vision><Mission><Description>To improve democratic policy-making using Internet technology.</Description><Identifier>_324174b6-65e8-11e9-9845-459ae6aab165</Identifier></Mission><Value><Name>Complexity</Name><Description>Traditional Approaches to Group Decision Making are Fundamentally Flawed -- Overlooked Complexity -- Decisions made using the 'For' and 'Against' approach oversimplify complex problems, creating one-sided results that divide people into winners and losers.</Description></Value><Value><Name>Decentralization</Name><Description>Power and Influence -- Traditional decision-making is overly centralized, leading to imbalances of influence that favour people with more political and social power.</Description></Value><Value><Name>Engagement</Name><Description>Hidden Knowledge -- Superficial engagement fails to capture the insight and intelligence of stakeholders, who often have critical information necessary to solve the problem.</Description></Value><Value><Name>Collective Intelligence</Name><Description>Ethelo's Approach -- Ethelo's unique approach harnesses collective intelligence to find stronger decisions</Description></Value><Value><Name>Democracy</Name><Description/></Value><Goal><Name>Engagement</Name><Description>Give participants a meaningful role in the decision-making process</Description><Identifier>_32417538-65e8-11e9-9845-459ae6aab165</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Dynamic Engagement -- Ethelo gives participants a meaningful role in the decision-making process, enabling them to evaluate options, discuss and add ideas, weigh priorities and do trade-offs.</OtherInformation><Objective><Name>Options</Name><Description>Evaluate options</Description><Identifier>_324175c4-65e8-11e9-9845-459ae6aab165</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Ideas</Name><Description>Discuss and add ideas</Description><Identifier>_32417646-65e8-11e9-9845-459ae6aab165</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Priorities &amp; Trade-Offs</Name><Description>Weigh priorities and do trade-offs</Description><Identifier>_324176be-65e8-11e9-9845-459ae6aab165</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Interests</Name><Description>Balance the interests of decision-makers and stakeholders</Description><Identifier>_3241779a-65e8-11e9-9845-459ae6aab165</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Fairness and Buy-In -- Ethelo balances the interests of decision-makers and stakeholders, analyzing all possibilities to objectively identify fair outcomes that everyone can support.</OtherInformation><Objective><Name>Possibilities</Name><Description>Analyze possibilities</Description><Identifier>_3241784e-65e8-11e9-9845-459ae6aab165</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Outcomes</Name><Description>Objectively identify fair outcomes</Description><Identifier>_324178ee-65e8-11e9-9845-459ae6aab165</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Decisions</Name><Description>Harness the wisdom of the crowd to make simple decisions</Description><Identifier>_32417984-65e8-11e9-9845-459ae6aab165</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Complexity-taming Algorithms -- The Ethelo algorithm is able to break down complex decisions into a series of simpler decisions that can be tackled collectively, harnessing the wisdom of the crowd.</OtherInformation><Objective><Name>Complexity</Name><Description>Break down complex decisions into a series of simpler decisions</Description><Identifier>_32417a06-65e8-11e9-9845-459ae6aab165</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2019-04-23</PublicationDate><Source>https://ethelo.com/about-ethelo/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
