FCB AT A GLANCEAt FCB we believe that changing attitudes can be helpful, but changing behavior is what we're paid to do and has to be the end goal. We believe asking what appears to be a simple question makes a remarkable difference. So, what behavior do you want to change?Our Capabilities: *Advertising* Digital, Social Media, Mobile* Healthcare Marketing* Brand Consulting* Direct Marketing & CRM* Strategic Data Analytics* Institute Of Decision Making* Strategic Planning* Rapid Pace Production* Experiential Events/* Sponsorships* Retail & Shopper* Marketing* Total MarketFoote, Cone & BeldingFCB_c449b6c2-b89c-11e5-a917-20484630016fFCB is the most local global agency network, focused on changing consumer behavior for the benefit of our clients, colleagues and communities.Interpublic Group of CompaniesWe're part of the Interpublic Group of Companies, a publicly traded global marketing communications services company.Behavior change_c449b7b2-b89c-11e5-a917-20484630016fTo change consumer behavior for the benefit of our clients, colleagues and communities._c449b834-b89c-11e5-a917-20484630016fCouragageHow - BY BEING brave together: Brave is embracing change...InnovationEmbracing something that you've perhaps not seen or done before...TransformationBut which will utterly pulverize the status quo. Brave is transformative. PotentialsHelp clients set potentials free._c449b8ac-b89c-11e5-a917-20484630016fBrand ManagersWhy - TO set potential free: We've found that most brands have enormous unrealized potential. We work with our clients to define, discover and create behavior-changing work that unlocks this potential. Helping brands grow, regain or sustain success.Behavior ChangeHelp clients identify the behavior they want to change_c449b91a-b89c-11e5-a917-20484630016fWHAT - WE CHANGE BEHAVIOR -- We start by asking a simple question -- what behavior do you want to change?It's remarkable the difference this simple question and this single-minded focusmake. In particular, it is an amazingly potent springboard for great creative work.2016-01-11http://www.fcb.com/Media/Default/Factsheet/FCB_FactSheet.pdfOwenAmburOwen.Ambur@verizon.net