About FactmataOur vision is a cleaner, safer, more representative and more diverse internet. But we can only achieve that if more organisations are able to find and fight the kinds of harmful content that are increasingly being produced to make money or de-stabilise our society. So our mission is to make our AI available to everyone who is responsible with the truth and to empower them to monitor and protect their own corner of the internet. The first step in fighting against racism, sexism, disinformation or ‘fake news’ is knowing where it is, who’s creating it, why and how it impacts on your brand or your audience.We’re fighting bias online, and in-house ~ Bias in algorithms has led to many problems we’re all now feeling the consequences of. At Factmata we’re working hard to make the internet better and safer but we can’t do that if we develop biased algorithms or we sell our product only to the organisations we support or agree with. That would be making the situation worse.We’re fighting bias by:* Hiring a team that is diverse in terms of gender, religion, belief, ethnicity, geography and age.* Selling our product to anyone regardless of political belief or allegiances, as long as they’re responsible with the truth.* Ensuring diversity in terms of our backers, investors and partners.FactmataFCTMT_4c1866c2-ccf3-11ec-b136-71892383ea00Factmata Investors & AdvisorsMatt AbramsInvestor, Advisor, Operator, early term at Oracle AnayticsLarry BraitmanFounder Flycast CommsMark CubanFounder of Broadcast.comDavid GibbonsSVP International & Technology at NBC Universal InternationalTor GisvoldCTO/Strategy at News International, Capgemini, PwC Ross MasonFounder of MulesoftCraig NewmarkFounder of CraigslistSunil PaulFounder of BrightmailMark PincusFounder of ZyngaAniq RahmanFounder of MOAT brand safety tech sold to Oracle for $800mBiz StoneCo-founder of TwitterCaroline WorboysCustomer Intelligence @ Starcount and WundermanOstiaWe are a member of Ostia, the UK's online safety association and network.Credibility CoalitionWe are a founding member of the Credibility Coalition, a working group hoping to build standards for truth and credibility online.A cleaner, safer, more representative and more diverse internet_4c1867c6-ccf3-11ec-b136-71892383ea00To empower people, businesses, and organisations to make better decisions_4c186870-ccf3-11ec-b136-71892383ea00CleanlinessSafetyRepresentativenessDiversityTechnologyAnalyse millions of data points across multiple channels_4c186906-ccf3-11ec-b136-71892383ea001Our AI can analyse millions of data points across multiple channels in secondsLet our AI do the hard work analysing the data so you can spend more time on insights and strategy. Here’s the benefits of Factmata’s Narrative Monitoring technology:Brands & TopicsEnable rapid understanding of what is being said about brands and topics_4c1869c4-ccf3-11ec-b136-71892383ea001.1Time ~ Save hours, or days, infinitely scrolling through the mass of mentions to understand what is being said about a brand or topic in seconds.OpinionsProvide early warning of potentially harmful narratives as well as opportunities_4c186f32-ccf3-11ec-b136-71892383ea001.2Early Warning ~ Our AI can identify narratives as small as a three similar opinions, even in topics containing hundreds of thousands of opinions, meaning you get early warning of potentially harmful narratives or opportunities.ObjectivityOvercome human biases to patterns and political content_4c187068-ccf3-11ec-b136-71892383ea001.3Unbiased ~ Our AI doesn’t have the same biases as a human to political content or to patterns which might skew summaries or filtering conducted by humans on the same data.ROITurn qualitative insights into quantitative evidence of ROI_4c187112-ccf3-11ec-b136-71892383ea001.4Graphs ~ No more spreadsheets, you can get all the graphs you need to turn our qualitative insights into quantitative evidence of ROI.Solutions_4c1871a8-ccf3-11ec-b136-71892383ea002Narratives & UnderstandingCluster opinions to form narratives enabling understanding of what is being said online about topics and brands across the internet_4c1872de-ccf3-11ec-b136-71892383ea002.1Making sense of the mass of mentions ~ Narrative Monitoring is Social Media Listening combined with traditional Media Monitoring. Our technology can identify and understand the individual opinions being shared online whether that’s a tweet, reddit post, blog article, or news article. Then we cluster similar opinions together to form narratives, enabling you to understand at a glance what is being said online about a topic or a brand across the whole internet.Threats & OpportunitiesAnalyze threats and opportunities surrounding brands and topics_4c18739c-ccf3-11ec-b136-71892383ea002.2Get a single view of any online topic or brand ~ The Threat Score Dashboard provides four different categories of analysis in one easy view. This provides all the analysis you need to see what threats and opportunities surround a brand or topic in seconds.HarmIdentify harmful content and publishers_4c18743c-ccf3-11ec-b136-71892383ea002.3BrandsAdvertisersPublishersContent Score helps brands, advertisers & publishers monitor online content.Content Score Orb Graphic We flag undesirable content by using AI-powered moderation API to identify harmful content and publishers in multiple languages.2022-05-06https://factmata.com/about-us/OwenAmburOwen.Ambur@verizon.net