About UsSOLUTIONS BY DESIGN -- We build identities and experiences to elevate and empower organizations.HELPING OUR PARTNERS MOVE FORWARD THROUGH: Discovery & Strategy, Branding, Interactive Communications, Creative Production & Development SolutionsFocus LabFL2_ca6cf4f8-6b70-11e9-9843-6a10b49d818fWe are a strategic, creative studio based out of Savannah, Georgia. Our close team of innovative professionals is passionate about partnering with good people and organizations to design exceptional custom solutions. We approach each project and design challenge with process-driven intentionality to inform the identities and experiences we create. We endeavor toward work that drives action, and generates results. Are you looking to have greater impact? We’d love to help.Focus Lab TeamMeet our talented team of creatives, fun-lovers, and magic makers.Alex SailerBRAND & UI DESIGNERAndy FoughtDEVELOPERBen StaffordBRAND DESIGNERBryan FordhamLEAD DEVELOPERCaleb DavisCREATIVE PRODUCTION INTERNCharisse BennettPROJECT MANAGERChase TurbervilleBRAND DESIGNERCléa HernandezCOMMUNICATIONS DIRECTORDevin RichardsDIGITAL PROJECT MANAGERErin KesslerOFFICE MANAGERGenina RamirezPARTNER SPECIALISTJessie GilliganDEVELOPERJoshua KrohnDESIGN DIRECTORJT GraukeBRAND & UI DESIGNERKellie GrooverHR DIRECTORLauren JonesPHOTOGRAPHER & PRODUCTION ARTISTShabnam GideonUX/UI STRATEGISTSpreadsheets!!!!Spreadsheets!!!!William KeslingVIDEOGRAPHER / MOTION DESIGNERBill KenneyPARTNER, CREATIVE DIRECTORErik ReaganPARTNER, OPERATIONS DIRECTORWill StraughnPARTNER, SALES & MARKETING DIRECTOREmpowered organizations_ca6cf674-6b70-11e9-9843-6a10b49d818fTo build identities and experiences to elevate and empower organizations._ca6cf75a-6b70-11e9-9843-6a10b49d818fDiscovery & StrategyUnderstand the breadth and depth of projects._ca6cf8ea-6b70-11e9-9843-6a10b49d818f1A thoughtful discovery process will help us gain an accurate understanding of the breadth and depth of your project so that we can develop realistic project recommendations. These initial phases also teach us about how we can best work together, and how to tailor our approach to ensure success in our project and in every aspect of our relationship.BASELINE EVALUATIONAudit current experiences, competitive landscapes, benefits and differentiators, goals, and audiences._ca6cf9b2-6b70-11e9-9843-6a10b49d818f1.1The first step of discovery and strategy is understanding how your organization exists presently by conducting a sort of audit of your current experience, competitive landscape, benefits and differentiators, goals, and audiences. Seeing where you are today allows us to better chart a path toward your future.RESEARCHResearch markets, competitors, audiences, and points of interaction._ca6cfa7a-6b70-11e9-9843-6a10b49d818f1.2Here we dive deeper into researching your existing or future markets, competitors, audiences, and even specific points of interaction. Discovery and strategy give us a clearer picture of where we need additional research on your company and industry in order to present you with informed recommendations for the next phase of the project: production.OPPORTUNITY ANALYSIS & STRATEGIC PLANNINGAssess goals and budgets to create plans to help businesses flourish._ca6cfb4c-6b70-11e9-9843-6a10b49d818f1.3Spending time with you to learn about your industry positions us to offer insights about how we can impact your business, and allows us to help you shape the direction of your brand or your product. Rather than asking you to have a defined roadmap beforehand, we work with you to review your market and identify opportunities, and we assess your goals and budgets to create a plan that will help your business flourish.BrandingDevelop brand systems._ca6cfc6e-6b70-11e9-9843-6a10b49d818f2We don't just create logos, we help our partners establish an all-encompassing brand experience. Cool factor is not the goal -- we develop brand systems that will generate results and make for change.BRAND STRATEGYDefine foundations and rationales for brands._ca6cfd36-6b70-11e9-9843-6a10b49d818f2.1All of our brand projects start with a strategy exercise. Our collaborative process aims at defining a foundation and rationale for your brand, and ensures that the design work is specific to your needs and those of your end user.VISUAL IDENTITYProvide basic design elements._ca6cfe6c-6b70-11e9-9843-6a10b49d818f2.2The basic design elements you need to put your best face forward. This includes your core visual identity -- logotype, mark, secondary typography, and color palette.ADDITIONAL BRAND ASSETSExpand on visual experiences._ca6cff3e-6b70-11e9-9843-6a10b49d818f2.3Once we’re clear on visual identity, we can start to expand on your comprehensive visual experience. This is where your brand may require additional elements like photography, iconography, illustration, motion, patterns, and more.VERBAL IDENTITY & GUIDELINESBuild communications style guides._ca6d001a-6b70-11e9-9843-6a10b49d818f2.4Without definitions of brand voice and tone, a brand experience could feel flat and unfinished. We dedicate time and process to defining voice and tone, and then we build out a custom communications style guide for your brand: a set of technical composition rules that anyone writing on behalf of your company can use to evoke your brand’s distinctive personality.BRAND GUIDELINESEnsure brand consistency and integrity over time._ca6d00f6-6b70-11e9-9843-6a10b49d818f2.5This technical guide helps you live long in-brand. It includes specifications around sizing, distortion, whitespace, and usage. It will be an invaluable resource to designers and marketers on your team and ensure brand consistency and integrity over time.InteractiveCreate interfaces and interactions._ca6d01e6-6b70-11e9-9843-6a10b49d818f3We bring brands and products to life on the web by creating interfaces and interactions that make sense. We learn to think like your users, and we seek to present information and actions where, and how, they look for them.CONTENT STRATEGYProvide maps and instructions for producing and maintaining valuable content._ca6d02b8-6b70-11e9-9843-6a10b49d818f3.1Content strategy provides the map and instructions for producing and maintaining valuable content, and is central to creating the connection between your business and your users. During CS, we add clarity and structure to your storytelling, setting the stage for a logical user experience.USER EXPERIENCECreate foundations and rationales for interactive experiences._ca6d039e-6b70-11e9-9843-6a10b49d818f3.2During UX we combine user research, content strategy, design principles, and technical considerations to create a foundation and rationale for the overall interactive experience. A complex, variable, and highly customized series of exercises, UX serves to define points of interface and interaction, and to produce the blueprints for a meaningful user journey.INTERFACE DESIGNCreate visual designs_ca6d048e-6b70-11e9-9843-6a10b49d818f3.3When most people think of website design, they're thinking of UI design. Using content strategy, UX blueprints, and brand guidelines, we create a visual design for the website, product dashboard, or mobile app, and work with other teams to produce the content assets call for in the design.CONTENT DESIGNExpand on interactive experiences._ca6d0574-6b70-11e9-9843-6a10b49d818f3.4Now that we're clear on the visual design, we can start to expand on your comprehensive interactive experience. This is where we begin to pair great UX design with additional components like motion, photography, videography, and copywriting.CommunicationsDetermine voice and messages to convey._ca6d0664-6b70-11e9-9843-6a10b49d818f4A visual brand experience can take you only so far. A distinctive verbal experience is as crucial to a fully expressed, cohesive brand as the visual. Your audience’s loyalty to your brand is largely determined by the voice you use and the messages you convey.VERBAL IDENTITY & GUIDELINESProvide definitions of brand voice and tone._ca6d0786-6b70-11e9-9843-6a10b49d818f4.1Without definitions of brand voice and tone, a brand experience could feel flat and unfinished. We dedicate time and process to defining voice and tone, and then we build out a custom communications style guide for your brand: a set of technical composition rules that anyone writing on behalf of your company can use to evoke your brand’s distinctive personality.MESSAGINGProvide the foundation marketing and web content strategies._ca6d0862-6b70-11e9-9843-6a10b49d818f4.2Messaging aligns what your company does, who they serve, and why it matters. By doing so, we create a unified story for your audience’s brand journey that minimizes confusion and maximizes clarity. We’ll apply your brand voice and tone to important marketing messages like your elevator pitch, value proposition, key features and benefits. The result is a bank of ready-to-use statements that serve as the foundation for your marketing and web content strategy.COPYWRITINGInfuse messages with the prose that best speaks to audiences and values through the appropriate channels._ca6d095c-6b70-11e9-9843-6a10b49d818f4.3The right words wield power, connecting people with your brand story. Our copy experts dive deep to tap your company’s life blood, infusing your messages with the prose that best speaks to your audience and values through the appropriate channels. While each platform and medium evolves over time, we’ll plan ahead to guide meaningful conversations well into the future.Creative ProductionCommunicate offerings, values, and energy._ca6d0a7e-6b70-11e9-9843-6a10b49d818f5Photography, videography, and motion animation are powerful means by which to introduce your brand to the world. They help communicate your offerings, values, and energy with your clients or customers. To convey your specific message within brand, stock multimedia often falls short.CAMPAIGN CREATIONConceptualize and produce targeted content._ca6d0b64-6b70-11e9-9843-6a10b49d818f5.1When trying to convey a strategic message, stock content fails to frame the message within your brand and voice. We’re skilled in conceptualizing and producing targeted content that is unconventional and engaging, using photography, videography, stop motion, or motion animation.MOTION DESIGNBring brands to life through motion._ca6d0c72-6b70-11e9-9843-6a10b49d818f5.2Bringing a brand to life through motion can put it into perspective for both the client and the consumers. Motion design makes things relatable and interactive: it sets the pace in an increasingly interconnected global storytelling experience. We build kinetic designs that speak to people and stir action.LIFESTYLE PHOTOGRAPHY & VIDEOGRAPHYEvoke emotion._ca6d0d6c-6b70-11e9-9843-6a10b49d818f5.3Custom media not only melds with your visual aesthetic and brand strategy, it also fits perfectly within your UI design or marketing needs. Lifestyle imagery evokes emotion instantly and is useful in conveying culture, ideas, or selling a product.Development SolutionsProvide development support._ca6d0e66-6b70-11e9-9843-6a10b49d818f6Development might be a total mystery to you, or a topic that’s near and dear to your heart. Regardless of your comfort level with tech-speak, our team is ready to dig deep into your goals and needs and provide development support. Ranging from solely consulting, through full front- and back-end development implementation, our services and extended partnerships can make it happen.DEVELOPMENT CONSULTINGProvide brand- and business-centric perspective while preparing for development._ca6d0f6a-6b70-11e9-9843-6a10b49d818f6.1Sometimes you don't need a partner to execute required development work. What you may need, though, is a brand- and business-centric perspective while preparing for development. Your development team would benefit from our outside perspective and voice before investing the internal time and capital.FRONT-END DEVELOPMENTTranslate well-designed interfaces into interactive experiences on various devices._ca6d106e-6b70-11e9-9843-6a10b49d818f6.2Organizations face significant challenges translating well-designed interfaces into interactive experiences on various devices. Our front-end development team is second to none in making this happen. And if you happen to have an internal front-end team working on your product, we'll likely recommend you let them remain focused on your product and allow our team to implement the designs we've produced. It's more efficient and effective for everyone.CMS DEVELOPMENTBuild sites on content management systems (CMS)._ca6d1172-6b70-11e9-9843-6a10b49d818f6.3Many websites are dynamic these days and the content therein changes with some regularity. For content to be updated, someone needs to have the access and capabilities to do so. We build sites on some of the most accessible and friendly content management systems (CMS) on the market. Content will not just be easy to manage, but a pleasure. Our expertise in CMS implementation also makes it possible to integrate your site into nearly any third-party application or data source. As we get to know your organization and needs, we'll be ready to recommend the perfect solution for you.SUPPORT & MAINTENANCEMonitor sites and respond as needs arise._ca6d130c-6b70-11e9-9843-6a10b49d818f6.4No website is ever finished. Between performance and uptime monitoring, further enhancing a user's experience, or simply adjusting your site to reflect changes to your organization after site launch, a site needs attention following an initial launch. The most effective way to make sure this need is met is to have a partner like Focus Lab who continually monitors certain aspects of your site and responds urgently if a need arises. Our Support and Maintenance service is a great way to ensure the freshness and long life of your website investment.2019-04-30https://focuslabllc.com/OwenAmburOwen.Ambur@verizon.net