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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About GNI</Name><Description>Building a stronger future for journalism ...  The Google News Initiative is our effort to work with the news industry to help journalism thrive in the digital age</Description><OtherInformation>We work with news partners in three ways ... </OtherInformation><StrategicPlanCore><Organization><Name>Google News Initiative</Name><Acronym>GNI</Acronym><Identifier>_8c29c16c-9aeb-11e9-954f-da77edb1e0ce</Identifier><Description/><Stakeholder><Name/><Description/></Stakeholder></Organization><Vision><Description>... a stronger future for journalism</Description><Identifier>_8c29c2c0-9aeb-11e9-954f-da77edb1e0ce</Identifier></Vision><Mission><Description>To work with the news industry to help journalism thrive in the digital age</Description><Identifier>_8c29c360-9aeb-11e9-954f-da77edb1e0ce</Identifier></Mission><Value><Name/><Description/></Value><Goal><Name>Products</Name><Description>Build products to meet the needs of news organizations and grow their digital businesses.</Description><Identifier>_8c29c3ec-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Our products -- We build products to meet the needs of news organizations and help them grow their digital businesses.</OtherInformation><Objective><Name>News Publishing</Name><Description>Address challenges in news publishing.</Description><Identifier>_8c29c482-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Google products address many challenges in news publishing: content distribution, revenue growth, data and infrastructure management, and reporting.</OtherInformation></Objective><Objective><Name>Websites &amp; Ads</Name><Description>Build websites and ads.</Description><Identifier>_48939c6a-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>AMP -- AMP is an open-source tool for building websites and ads that are consistently fast, beautiful, and high-performing across devices and distribution platforms.</OtherInformation></Objective><Objective><Name>Subscription</Name><Description>Help news publishers build digital businesses through subscription and user retention.</Description><Identifier>_48939e68-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.1.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>News Publishers</Name><Description/></Stakeholder><OtherInformation>Subscribe with Google -- This suite of products helps news publishers build sustainable digital businesses by growing direct consumer revenue streams through subscription and user retention.</OtherInformation></Objective><Objective><Name>News</Name><Description>Connect users to news content.</Description><Identifier>_48939f8a-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.1.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>News on Google -- Google connects you to news content through a variety of products and experiences, including Google News, Search, Discover, the Assistant, and YouTube.</OtherInformation></Objective><Objective><Name>Distribution &amp; Engagement</Name><Description>Distribute content and engage audiences.</Description><Identifier>_4893a214-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Slate</Name><Description>FEATURED CASE STUDY -- Slate boosts monthly unique visitors 44 percent using AMP's open-source framework</Description></Stakeholder><OtherInformation>Distributing content and engaging audiences -- Our products enable news organizations to navigate an increasingly complex digital ecosystem and provide the highest quality experience to their users across all platforms.</OtherInformation></Objective><Objective><Name>Search</Name><Description>Deliver news partners' content fast and interactively.</Description><Identifier>_4893a516-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.2.1</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Google Search -- Search has evolved beyond ten blue links. Today, we deliver news partners' content in faster, more interactive ways with features like structured data, app indexing, and AMP.</OtherInformation></Objective><Objective><Name>Video</Name><Description>Create and distribute video.</Description><Identifier>_4893a674-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.2.2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>YouTube</Name><Description/></Stakeholder><OtherInformation>YouTube -- Publishers can reach a global audience, innovate with new forms of storytelling, and drive revenue by creating and distributing video on YouTube.</OtherInformation></Objective><Objective><Name>News Apps</Name><Description>Distribute news apps to Android users.</Description><Identifier>_4893a78c-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.2.3</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Google Play</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Android Users</Name><Description/></Stakeholder><OtherInformation>Google Play -- Google Play helps publishers distribute their news apps to more than 1 billion active Android users and grow their revenues in the process.</OtherInformation></Objective><Objective><Name>Assistance</Name><Description>Engage users through Google Home, select Android phones and other devices.</Description><Identifier>_4893a8a4-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.2.4</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Google Home</Name><Description/></Stakeholder><OtherInformation>Google Assistant -- Integration with Google Assistant engages users through Google Home, select Android phones and other devices.</OtherInformation></Objective><Objective><Name>Fact Checking</Name><Description>Help readers find vetted reporting.</Description><Identifier>_4893a9c6-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.2.5</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Fact Check -- Fact Check tags on articles help readers find vetted reporting around major news events.</OtherInformation></Objective><Objective><Name>Promotion &amp; Engagement</Name><Description>Help publishers promote their content and increase reader engagement.</Description><Identifier>_4893aae8-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.2.6</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Publishers</Name><Description/></Stakeholder><OtherInformation>Matched Content -- A feature of AdSense, Matched Content helps publishers promote their content and increase reader engagement.</OtherInformation></Objective><Objective><Name>Ads</Name><Description>Reach and acquire new users.</Description><Identifier>_4893ac32-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.2.7</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Google Ads -- Publishers can use Google Ads to reach and acquire new users wherever they are.</OtherInformation></Objective><Objective><Name>Visual Content</Name><Description>Immerse readers in tappable, full-screen content.</Description><Identifier>_4893ad54-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.2.8</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>AMP stories -- AMP stories immerse readers in tappable, full-screen content. Building on the possibilities of the AMP project, this format enables the creation of visual content that is fast, open, and user-first.</OtherInformation></Objective><Objective><Name>Stories</Name><Description>Publish local stories to the web with mobile phones.</Description><Identifier>_4893ae76-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.2.9</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Bulletin -- Bulletin is a tool for publishing local stories straight to the web, with just a mobile phone.</OtherInformation></Objective><Objective><Name>Web Apps</Name><Description>Support device capabilities such as offline reading, add to homescreen, and push notifications.</Description><Identifier>_4893afa2-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.2.10</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Progressive Web Apps -- These reliable, fast, engaging web experiences feature device-level capabilities such as offline reading, add to homescreen, and push notifications.</OtherInformation></Objective><Objective><Name>Publication</Name><Description>Publish on Google News.</Description><Identifier>_4893b0ce-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.2.11</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Google News -- News organizations can extend their reach and grow their audiences by publishing on Google News.</OtherInformation></Objective><Objective><Name>Revenue</Name><Description>Grow revenue.</Description><Identifier>_4893b204-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>USA TODAY NETWORK</Name><Description>FEATURED CASE STUDY -- USA TODAY NETWORK delivers a new ad experience that both users and advertisers love</Description></Stakeholder><OtherInformation>Growing revenue -- Growing revenue is of critical concern for news partners across the world. Our products focus on providing faster ad experiences, more beautiful ad formats, programmatic innovation, and new business models beyond ads.</OtherInformation></Objective><Objective><Name>Monetization &amp; Scale</Name><Description>Help publishers scale and monetize storytelling across customer interactions.</Description><Identifier>_4893b394-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.3.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Publishers</Name><Description/></Stakeholder><OtherInformation>Google Ad Manager -- Google Ad Manager helps publishers scale and monetize their storytelling across every customer interaction - from connected TVs to mobile apps and everything in between.</OtherInformation></Objective><Objective><Name>Website Ads</Name><Description>Make money by placing ads on websites.</Description><Identifier>_4893b4e8-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.3.2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>AdSense -- AdSense is a free, simple way to make money online by placing ads on your website.</OtherInformation></Objective><Objective><Name>Revenue</Name><Description>Earn revenue in-app ads, actionable insights, and tools that grow app business.</Description><Identifier>_4893b650-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.3.3</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>AdMob -- AdMob makes earning revenue easy with in-app ads, actionable insights, and powerful, easy-to-use tools that grow your app business.</OtherInformation></Objective><Objective><Name>Certification</Name><Description>Certify resellers of Google Marketing Solutions.</Description><Identifier>_4893b7ae-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.3.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Resellers</Name><Description/></Stakeholder><OtherInformation>AMPHTML ads -- Google partners with publishers to certify them as resellers of Google Marketing Solutions like Google Ads, YouTube, and Google Display Network so they can offer them to local and small business customers.</OtherInformation></Objective><Objective><Name>Resales</Name><Description>Allow resellers to offer tools to local and small business customers.</Description><Identifier>_4893b916-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.3.5</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Resellers</Name><Description/></Stakeholder><OtherInformation>Google Partners Program -- Google Partners Program is a certification program that allows resellers of Google Marketing Solutions like Google Ads, YouTube, and Google Display Network, to offer tools to local and small business customers.</OtherInformation></Objective><Objective><Name>Rewards</Name><Description>Make checkout flows easier, faster, and more consistent.</Description><Identifier>_4893bc5e-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.3.6</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Google Opinion Rewards -- Publishers can make checkout flows easier, faster, and more consistent for their users with our payment solutions.</OtherInformation></Objective><Objective><Name>Payments</Name><Description>Make checkout flows easier, faster, and more consistent.</Description><Identifier>_4893bde4-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.3.7</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Payment Request API -- Publishers can make checkout flows easier, faster, and more consistent for their users with our payment solutions.</OtherInformation></Objective><Objective><Name>Billing</Name><Description>Provide tools and intelligence to grow subscription businesses.</Description><Identifier>_4893bf56-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.3.8</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Google Play</Name><Description/></Stakeholder><OtherInformation>Play In-app Billing -- Google Play's subscription platform gives you the tools and actionable intelligence to grow your subscription business.</OtherInformation></Objective><Objective><Name>YouTube Content Monetization</Name><Description>Let creators monetize their content on YouTube.</Description><Identifier>_4893c0c8-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.3.9</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>YouTube</Name><Description/></Stakeholder><OtherInformation>YT Player for Publishers Program -- The YouTube Player for Publishers Program (PfP) lets creators monetize their content on YouTube by earning money from ads served on their videos and from YouTube Red subscribers watching their content.</OtherInformation></Objective><Objective><Name>Data &amp; Infrastructure</Name><Description>Manage data and infrastructure.</Description><Identifier>_4893c2b2-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Publishers</Name><Description>FEATURED CASE STUDY -- How publishers can take advantage of machine learning</Description></Stakeholder><OtherInformation>Managing data and infrastructure -- Our products enable news partners to use our data, platforms, and capability to fuel their own digital transformation.</OtherInformation></Objective><Objective><Name>Apps</Name><Description>Enable users to access content with no installation required.</Description><Identifier>_4893c42e-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.4.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Android Instant Apps -- Android Instant Apps increases discovery and engagement with apps by enabling users to access content from a single tap, no installation required.</OtherInformation></Objective><Objective><Name>Cloud</Name><Description>Empower publishers through advanced analytics, audience insights, and improved cloud storage.</Description><Identifier>_4893c5b4-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.4.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Publishers</Name><Description/></Stakeholder><OtherInformation>Google Cloud Platform -- GCP offers infrastructure and data solutions to empower publishers through advanced analytics, audience insights, and improved cloud storage.</OtherInformation></Objective><Objective><Name>Analytics</Name><Description>Understand site and app users are engaging with content.</Description><Identifier>_4893c730-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.4.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Google Analytics -- Google Analytics makes it easy to understand how your site and app users are engaging with your content, so you know what’s working and what's not.</OtherInformation></Objective><Objective><Name>Identity</Name><Description>Reduce the friction of getting users into partners' sites or apps.</Description><Identifier>_4893c8ac-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.4.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Identity -- Google Identity products, including Smart Lock for Passwords, reduce the friction of getting users into partners' sites or apps, backed by the security of Google.</OtherInformation></Objective><Objective><Name>GSuite</Name><Description>Facilitate communication, storage, and collaboration.</Description><Identifier>_4893ca3c-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.4.5</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>GSuite -- GSuite is a product suite for organizations of all sizes facilitating communication, storage, and collaboration. It includes Gmail, Calendars, Docs and Drive.</OtherInformation></Objective><Objective><Name>Mobile Apps</Name><Description>Help developers build, grow, and monetize apps.</Description><Identifier>_4893cbe0-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.4.6</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Mobile App Developers</Name><Description/></Stakeholder><OtherInformation>Firebase -- Firebase is Google's unified mobile development platform that provides a suite of integrated tools to help developers build, grow, and monetize apps.</OtherInformation></Objective><Objective><Name>DDOS Attacks</Name><Description>Protect news publishers from DDOS attacks.</Description><Identifier>_4893cd7a-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.4.7</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>News Publishers</Name><Description/></Stakeholder><OtherInformation>Project Shield -- Project Shield is a reverse proxy that protects news publishers for free from DDOS attacks meant to take down their servers.</OtherInformation></Objective><Objective><Name>Moderation &amp; Reviews</Name><Description>Help publishers moderate and review comments at scale.</Description><Identifier>_4893cef6-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.4.8</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Publishers</Name><Description/></Stakeholder><OtherInformation>Perspective API -- Perspective API uses machine learning to help publishers moderate and review comments at scale.</OtherInformation></Objective><Objective><Name>Reporting &amp; Storytelling</Name><Description>Report and tell stories.</Description><Identifier>_4893d086-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.5</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Fact Check</Name><Description>FEATURED CASE STUDYFact Check now available in Google Search and News around the world</Description></Stakeholder><OtherInformation>Reporting and telling stories -- Our products empower news organizations to discover and tell stories in new ways.</OtherInformation></Objective><Objective><Name>Trends</Name><Description>Offer journalists anonymized search data.</Description><Identifier>_4893d20c-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.5.1</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Google Trends</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Journalists</Name><Description/></Stakeholder><OtherInformation>Google Trends -- Google Trends offers journalists anonymized Search data so they can derive insights into users' interest in news events and key topics.</OtherInformation></Objective><Objective><Name>Video</Name><Description>Offer publishers opportunities to create high quality content and learn best practices in video storytelling.</Description><Identifier>_4893d392-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.5.2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>YouTube</Name><Description/></Stakeholder><OtherInformation>YouTube Spaces -- YouTube's network of Spaces offers publishers opportunities to create high quality content and learn best practices in video storytelling.</OtherInformation></Objective><Objective><Name>VR</Name><Description>Support VR storytelling.</Description><Identifier>_4893d55e-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.5.3</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Virtual Reality -- Google's VR team works with publishers to support VR storytelling across Cardboard and Daydream.</OtherInformation></Objective><Objective><Name>AR</Name><Description>Enable storytelling via augmented reality.</Description><Identifier>_4893d6ee-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.5.4</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Tango -- The Tango team is focused on enabling new forms of storytelling via augmented reality.</OtherInformation></Objective><Objective><Name>Earth</Name><Description>See the world via satellite imagery, maps, terrain, 3D buildings and more.</Description><Identifier>_4893d888-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.5.5</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Google Earth -- See the entire world from wherever you are via satellite imagery, maps, terrain, 3D buildings and more.</OtherInformation></Objective><Objective><Name>Maps</Name><Description>Use maps to help tell stories.</Description><Identifier>_4893da36-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>1.5.6</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Google Maps Platform -- Use custom, interactive maps to help tell your stories. Apply for credits to cover your usage, available to journalists globally.</OtherInformation></Objective></Goal><Goal><Name>Partnerships</Name><Description>Collaborate with news organizations to solve important business and industry-wide challenges</Description><Identifier>_8c29c50e-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>News Organizations</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>The Guardian</Name><Description>FEATURED CASE STUDIES -- How The Guardian grew its premium app offering</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>The Washington Post</Name><Description>Combining world-class journalism with the latest technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>New York Times</Name><Description>How the New York Times and Google collaborate to drive technological innovation</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Hearst Newspapers</Name><Description>A holistic approach to our partnership with Hearst Newspapers</Description></Stakeholder><OtherInformation>Our partnerships -- Supporting quality journalism requires close collaboration with the news industry. Every day, we work with thousands of news organizations to meet their business needs and industry challenges...We partner with many industry organizations and nonprofits</OtherInformation><Objective><Name>LMC</Name><Description>Unite local media companies with technology companies to grow digital ad revenue and advance the local media news ecosystem.</Description><Identifier>_8c29c590-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Local Media Consortium</Name><Description/></Stakeholder><OtherInformation>Google is a Premier Partner with the LMC, which unites local media companies with technology companies to grow digital ad revenue and advance the local media news ecosystem.</OtherInformation></Objective><Objective><Name>Ads Standards</Name><Description>Develop Better Ads Standards.</Description><Identifier>_4893dbd0-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Coalition for Better Ads</Name><Description/></Stakeholder><OtherInformation>Google contributed to the development of the Initial Better Ads Standards, the first set of ad standards based entirely on direct feedback from tens of thousands of consumers. We are also an ongoing member of the coalition.</OtherInformation></Objective><Objective><Name>Misinformation</Name><Description>Combat misinformation online.</Description><Identifier>_4893dd88-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>First Draft Coalition</Name><Description/></Stakeholder><OtherInformation>Google helped launch the First Draft Coalition to convene news organizations and technology companies to combat misinformation online.</OtherInformation></Objective><Objective><Name>Trustworthiness</Name><Description>Explore how journalism can signal its trustworthiness.</Description><Identifier>_4893df40-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.4</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>The Trust Project</Name><Description/></Stakeholder><OtherInformation>Google is participating in and providing financial support for the Trust Project, which explores how journalism can signal its trustworthiness in an increasingly chaotic media landscape.</OtherInformation></Objective><Objective><Name>Immersive Storytelling</Name><Description>Accelerate immersive storytelling in news.</Description><Identifier>_4893e0f8-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.5</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Journalism 360</Name><Description/></Stakeholder><OtherInformation>Google launched Journalism 360, a coalition of thought leaders, practitioners, and journalists dedicated to accelerating immersive storytelling in news.</OtherInformation></Objective><Objective><Name>Magazines</Name><Description>Promote magazine media.</Description><Identifier>_4893e4e0-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.6</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>The Association of Magazine Media</Name><Description/></Stakeholder><OtherInformation>Google is a member of The Association of Magazine Media, a thought leader in the magazine media industry that strives to promote the medium’s vitality, increase revenue, and grow market share.</OtherInformation></Objective><Objective><Name>Media &amp; Marketing Industries</Name><Description>Empower media and marketing industries to thrive in the digital economy.</Description><Identifier>_4893e6a2-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.7</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Interactive Advertising Bureau</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Media Industry</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Marketing Industry</Name><Description/></Stakeholder><OtherInformation>Google is a member of the Interactive Advertising Bureau, which empowers media and marketing industries to thrive in the digital economy.</OtherInformation></Objective><Objective><Name>Brazilian Inventory</Name><Description>Aggregate premium inventory from dozens of Brazilian publishers into one bundle that can be targeted and purchased.</Description><Identifier>_4893e85a-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.8</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Digital Premium Journais </Name><Description>(Brazilian News Consortium)</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Brazilian Publishers</Name><Description/></Stakeholder><OtherInformation>Google is the platform partner for the Digital Premium Jornais exchange, which aggregates premium inventory from dozens of Brazilian publishers into one bundle that can be targeted and purchased across the Google AdExchange.</OtherInformation></Objective><Objective><Name>Media Reinvention</Name><Description>Help entrepreneurs reinvent the future of media.</Description><Identifier>_4893ea8a-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.9</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Matter Ventures</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Entrepreneurs</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Google supports Matter, an accelerator dedicated to helping entrepreneurs who are reinventing the future of media.</OtherInformation></Objective><Objective><Name>Digital Technology</Name><Description>Transform the media industry with digital technology.</Description><Identifier>_4893ec56-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.10</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Next Media Accelerator</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Media Industry</Name><Description/></Stakeholder><OtherInformation>Google partners with Next Media Accelerator, a Hamburg-based media accelerator for startups that aim to transform the media industry with digital technology.</OtherInformation></Objective><Objective><Name>EJC</Name><Description>Support the European Journalism Centre's News Impact Series.</Description><Identifier>_4893ee0e-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.11</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>European Journalism Centre</Name><Description/></Stakeholder><OtherInformation>Google supports the European Journalism Centre's News Impact Series which provides summits, an academy and networking models to journalists across Europe.</OtherInformation></Objective><Objective><Name>Tools &amp; Technologies</Name><Description>Train journalists in emerging tools and technologies.</Description><Identifier>_4893efd0-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.12</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Poynter</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Journalists</Name><Description/></Stakeholder><OtherInformation>We partner with Poynter to train journalists across the United States in emerging tools and technologies.</OtherInformation></Objective><Objective><Name>Data Journalism</Name><Description>Celebrate the best in data journalism.</Description><Identifier>_4893f19c-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.13</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Global Editors Network</Name><Description/></Stakeholder><OtherInformation>Google supports GEN to celebrate the best in data journalism -- helping to bring journalists and technologists together to tackle common challenges in the news industry.</OtherInformation></Objective><Objective><Name>Netzwerk Medien Trainer</Name><Description>Pioneers new forms of journalism and train journalists. </Description><Identifier>_4893f368-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.14</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Netzwerk Medien-Trainer</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Germany</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Austria</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Switzerland</Name><Description/></Stakeholder><OtherInformation>Google assists the Netzwerk Medien Trainer, a network of experienced journalists and media managers that pioneers new forms of journalism and trains journalists in Germany, Austria, and Switzerland on Google tools.</OtherInformation></Objective><Objective><Name>ONA</Name><Description>Support ONA activities.</Description><Identifier>_4893f53e-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.15</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Online News Association</Name><Description/></Stakeholder><OtherInformation>Google has supported the ONA Student Newsroom at the annual ONA conference since 2009, and supports the ONA Women's Leadership Academy, which is committed to elevating the leadership skills of women in digital media.</OtherInformation></Objective><Objective><Name>Reporters &amp; Editors of Color</Name><Description>Increase and retain reporters and editors of color in the field of investigative reporting.</Description><Identifier>_4893f71e-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.16</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Ida B. Wells Society for Investigative Reporting</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Reporters of Color</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Editors of Color</Name><Description/></Stakeholder><OtherInformation>We helped launch the Ida B. Wells Society for Investigative Reporting, an organization dedicated to increasing and retaining reporters and editors of color in the field of investigative reporting.</OtherInformation></Objective><Objective><Name>Broadcasting</Name><Description>Explore forward-looking broadcasting opportunities.</Description><Identifier>_4893f8f4-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.17</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Pearl TV</Name><Description/></Stakeholder><OtherInformation>Google works with Pearl TV, a business organization of U.S. broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities.</OtherInformation></Objective><Objective><Name>Local Media</Name><Description>Help local media companies discover new and sustainable business models.</Description><Identifier>_4893fad4-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.18</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Local Media Association</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Local Media Companies</Name><Description/></Stakeholder><OtherInformation>We work closely with the Local Media Association, which helps local media companies discover new and sustainable business models.</OtherInformation></Objective><Objective><Name>NAB</Name><Description>Collaborate with the National Association of Broadcasters.</Description><Identifier>_4893fcc8-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.19</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>National Association of Broadcasters</Name><Description/></Stakeholder><OtherInformation>We collaborate with the National Association of Broadcasters, the United States' premier trade organization for broadcasters.</OtherInformation></Objective><Objective><Name>WAN-IFRA</Name><Description>Support WAN-IFRA in protecting the rights of journalists around the world.</Description><Identifier>_4893fea8-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.20</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>World Association of Newspapers and News Publishers</Name><Description/></Stakeholder><OtherInformation>We frequently partner with and support WAN-IFRA, which is committed to protecting the rights of journalists around the world, while helping media businesses prosper and perform their crucial role in open societies.</OtherInformation></Objective><Objective><Name>Brazil</Name><Description>Help journalists in Brazil track the social impact of their reporting.</Description><Identifier>_4894009c-9b64-11e9-91d8-ce9dbaf23203</Identifier><SequenceIndicator>2.21</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Impactful</Name><Description/></Stakeholder><OtherInformation>We support Impacto.jo, an experimental project in Brazil that helps journalists track the social impact of their reporting.</OtherInformation></Objective></Goal><Goal><Name>Programs</Name><Description>Build programs to meet the needs of journalists and news organizations so they can succeed on the web.</Description><Identifier>_8c29c644-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Journalists</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>News Organizations</Name><Description/></Stakeholder><OtherInformation/><Objective><Name>Innovation</Name><Description>Work with journalists, news organizations and entrepreneurs to drive innovation in the news industry.</Description><Identifier>_8c29c6da-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Grants</Name><Description>Grant funding for innovative news projects.</Description><Identifier>_8c29c75c-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Google News Initiative Innovation Challenge -- The GNI Innovation Challenge grants funding for innovative news projects across the globe.</OtherInformation></Objective><Objective><Name>News Lab</Name><Description>Spur innovation in journalism.</Description><Identifier>_8c29c7f2-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.1.2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Google News Lab</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Newsrooms</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Entrepreneurs</Name><Description/></Stakeholder><OtherInformation>The Google News Lab works with newsrooms and entrepreneurs across the world to spur innovation in journalism.</OtherInformation></Objective><Objective><Name>Video</Name><Description>Support the future of the news industry in online video.</Description><Identifier>_8c29c888-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.1.3</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>YouTube</Name><Description/></Stakeholder><OtherInformation>News on YouTube -- We're supporting the future of the news industry in online video through a variety of programs.</OtherInformation></Objective><Objective><Name>Productivity &amp; Collaboration</Name><Description>Provide tools to boost the productivity and improve collaboration of news organizations.</Description><Identifier>_8c29c91e-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.1.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>News Organizations</Name><Description/></Stakeholder><OtherInformation>Google News Initiative Cloud Program -- Google provides tools to boost productivity and improve collaboration, free of charge to news organizations.</OtherInformation></Objective><Objective><Name>News Innovation</Name><Description>Support innovation in journalism for European news organizations.</Description><Identifier>_8c29c9b4-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.1.5</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>European News Organizations</Name><Description/></Stakeholder><OtherInformation>Digital News Innovation Fund -- The Digital News Innovation Fund supported innovation in journalism for European news organizations.</OtherInformation></Objective><Objective><Name>Training</Name><Description>Provide training on Google's tools for journalism.</Description><Identifier>_8c29ca40-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Online Training</Name><Description>Offer lessons on Google products and tools, designed specifically for journalists.</Description><Identifier>_8c29cad6-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.2.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Journalists</Name><Description/></Stakeholder><OtherInformation>Online Training Center -- Explore more than 40 lessons on Google products and tools, designed specifically for journalists.</OtherInformation></Objective><Objective><Name>Fellowships</Name><Description>Award fellowships to develop the next generation of digital reporters.</Description><Identifier>_8c29cb76-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.2.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Digital Reporters</Name><Description/></Stakeholder><OtherInformation>Google News Initiative Fellowship -- We award fellowships across the globe to develop the next generation of digital reporters looking to inform, engage, and inspire.</OtherInformation></Objective><Objective><Name>Tool Training</Name><Description>Provide trainings in Google tools to newsrooms, universities, and journalists across the United States.</Description><Identifier>_8c29cc0c-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.2.3</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Society of Professional Journalists</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Newsrooms</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Universities</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Journalists</Name><Description/></Stakeholder><OtherInformation>We have worked with SPJ to develop a "train the trainer" program which provides scaled trainings in Google tools to newsrooms, universities, and journalists across the United States.</OtherInformation></Objective><Objective><Name>Tools &amp; Guides</Name><Description>Create tools and guides to help make data-driven business and editorial decisions.</Description><Identifier>_8c29ccb6-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.2.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Data tools for news organizations -- Through News Consumer Insights, Realtime Content Insights, and Data Maturity Benchmark we've created a group of free tools and guides to help you make data-driven business and editorial decisions.</OtherInformation></Objective><Objective><Name>Best Practices</Name><Description>Work with journalism schools to develop best practices and Google’s trainings for journalists.</Description><Identifier>_8c29cd56-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.2.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Journalism Schools</Name><Description/></Stakeholder><OtherInformation>Google News Initiative University Network -- We work with journalism schools around the world to develop best practices and Google’s trainings for journalists.</OtherInformation></Objective><Objective><Name>Leadership &amp; Decision-Making</Name><Description>Enhance the leadership skills and decision-making of mid-career newsroom leaders</Description><Identifier>_8c29ce00-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.2.5</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Columbia University Graduate School of Journalism</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Newsroom Leaders</Name><Description/></Stakeholder><OtherInformation>Newsroom Leadership Program with Columbia University -- In collaboration with Columbia University Graduate School of Journalism, this program aims to enhance the leadership skills and decision-making of mid-career newsroom leaders</OtherInformation></Objective><Objective><Name>Insights</Name><Description>Conduct research on topics critical to the future of journalism.</Description><Identifier>_8c29cea0-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>VR</Name><Description>Examine how audiences experience VR and what that means for journalism.  </Description><Identifier>_8c29cf54-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.3.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Our ethnographic study examined how audiences experience VR and what that means for journalism.</OtherInformation></Objective><Objective><Name>Data</Name><Description>Deliver more value with data.</Description><Identifier>_8c29d008-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.3.2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Deloitte</Name><Description/></Stakeholder><OtherInformation>Digital transformation through Data --  The Google News Initiative collaborated with Deloitte on global report and guide on how news companies can deliver more value with data.</OtherInformation></Objective><Objective><Name>Data Journalism</Name><Description>Study the state of data journalism and the challenges the field faces.</Description><Identifier>_8c29d0b2-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.3.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Data journalism in 2017 --  We studied the current state of data journalism and the challenges the field faces.</OtherInformation></Objective><Objective><Name>Digital News Report</Name><Description>Surface insights on digital news consumption in 26 countries including the US and UK.</Description><Identifier>_8c29d166-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.3.4</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Reuters Institute for the Study of Journalism</Name><Description/></Stakeholder><OtherInformation>Reuters Institute for the Study of Journalism --  Since 2013, Google has partnered with the Reuters Institute for the Study of Journalism at Oxford University to co-sponsor the annual Digital News Report, which surfaces insights on digital news consumption in 26 countries including the US and UK.</OtherInformation></Objective><Objective><Name>Digital Tools &amp; Technology</Name><Description>Shed light on how news media professionals use digital tools and technology for reporting and storytelling.</Description><Identifier>_8c29d29c-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.3.5</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>News Media Professionals</Name><Description/></Stakeholder><OtherInformation>ICFJ Global Survey of Newsroom Technology --  The Google News Lab contributed to the expansion of the ICFJ Global Newsroom survey, which sheds light on how news media professionals use digital tools and technology for reporting and storytelling.</OtherInformation></Objective><Objective><Name>Diversity</Name><Description>Survey diversity in American newsrooms.</Description><Identifier>_8c29d36e-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.3.6</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>American Society of News Editors</Name><Description/></Stakeholder><OtherInformation>The Google News Lab partnered with the ASNE, an organization focused on leadership development and journalism-related issues, to support their survey around diversity in American newsrooms.</OtherInformation></Objective><Objective><Name>Data Journalism Handbook</Name><Description>Explore new and innovative ways in which data can be used in journalism.</Description><Identifier>_8c29d436-9aeb-11e9-954f-da77edb1e0ce</Identifier><SequenceIndicator>3.3.7</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>EJC</Name><Description/></Stakeholder><OtherInformation>The Data Journalism Handbook 2 --  We worked with the EJC to produce the new edition of the handbook which explores new and innovative ways in which data can be used in journalism.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2019-06-30</PublicationDate><Source>https://newsinitiative.withgoogle.com/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
