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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About Gravity Payments</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>Gravity Payments</Name><Acronym>GP2</Acronym><Identifier>_bb72e684-89a8-11e7-8307-90cf2125b93b</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Community Businesses</Name><Description>LEVELING THE PLAYING FIELD FOR COMMUNITY BUSINESSES OF ALL SIZES</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Merchants</Name><Description>THE CREDIT CARD PAYMENT PROCESSING COMPANY MERCHANTS TRUST</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Independent Businesses</Name><Description>We started Gravity Payments because we saw independent businesses being overcharged and underserved by their credit card processor. We knew that wasn’t right, so we decided to lower costs, be completely transparent, and provide better service for community business owners.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dan Price</Name><Description>We owe our values-based philosophy to our founder, Dan Price. In 2004, it was his commitment to level the payment processing playing field that launched Gravity.Since then, Dan's leadership has earned him Entrepreneur Magazine's Entrepreneur of 2014, the 2014 Seattle Business CEO Excellence Award, GeekWire’s 2013 Young Entrepreneur of the Year, and the 2010 SBA National Young Entrepreneur of the Year Award presented by President Obama. His most recent bold action was the implementation of a $70,000 minimum wage to provide his team a better quality of life and improve the success of his clients.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>American Dreamers</Name><Description>WE EXIST TO STAND WITH THE LITTLE GAL OR GUY WHO BELIEVES IN THE AMERICAN DREAM AND IS WILLING TO WORK TO CHASE IT.</Description></Stakeholder></Organization><Vision><Description/><Identifier>_bb72e7e2-89a8-11e7-8307-90cf2125b93b</Identifier></Vision><Mission><Description>To change the way business is done by putting purpose and people above profit.</Description><Identifier>_bb72e882-89a8-11e7-8307-90cf2125b93b</Identifier></Mission><Value><Name>Transparency</Name><Description/></Value><Value><Name>Trust</Name><Description/></Value><Value><Name>Service</Name><Description>THE FOUNDATION OF OUR COMMITMENT -- The only way to do business is to serve others, do more for them, and charge less. We shape everything we do by this motto. We're here to support independent business owners and take one more worry off their back -- by accepting payments, consulting on business solutions, and providing great customer service.These values are the foundation that fuels our commitment to help independent businesses succeed:</Description></Value><Value><Name>Creativity</Name><Description>CREATIVE LEADERSHIP: We inspire growth and innovation through learning and bold action.</Description></Value><Value><Name>Leadership</Name><Description/></Value><Value><Name>Passion</Name><Description>PASSION FOR PROGRESS: We have an uncompromising focus on impact and excellence.</Description></Value><Value><Name>Progress</Name><Description/></Value><Value><Name>Excellence</Name><Description/></Value><Value><Name>Impact</Name><Description/></Value><Value><Name>Responsibility</Name><Description>RESPONSIBILITY: We act with honesty, integrity, and thoughtfulness.</Description></Value><Value><Name>Honesty</Name><Description/></Value><Value><Name>Integrity</Name><Description/></Value><Value><Name>Thoughtfulness</Name><Description/></Value><Value><Name>Dreams</Name><Description/></Value><Value><Name>Work</Name><Description/></Value><Goal><Name>Payments</Name><Description>Accept payments.</Description><Identifier>_bb72e90e-89a8-11e7-8307-90cf2125b93b</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name>Credit Cards</Name><Description>Process credit card payments.</Description><Identifier>_bb72e9cc-89a8-11e7-8307-90cf2125b93b</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Our credit card processing solution provides and integrates with a wide variety of terminal and software options, including the latest mobile and EMV solutions. We accommodate existing systems with ease, regardless of your current situation.</OtherInformation></Objective><Objective><Name>POS</Name><Description>Process point of sale transactions.</Description><Identifier>_bb72ea62-89a8-11e7-8307-90cf2125b93b</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>POS Companies</Name><Description/></Stakeholder><OtherInformation>You shouldn't have to adjust how you run your business for one machine. Instead, you should find a POS solution that seamlessly fits into your business. We work with all kinds of POS companies so we can find a system that is directly suited for your current operations. Let us provide you with clarity and options before you buy.</OtherInformation></Objective><Objective><Name>Mobility</Name><Description>Process payments made on mobile devices.</Description><Identifier>_bb72eaf8-89a8-11e7-8307-90cf2125b93b</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Need to accept payments on the go? Whether you want to take credit cards by iPhone, iPad, tablet, or any other mobile device, we’ll find a solution that accommodates your business. Our flexibility allows us to scale alongside the growth of your business and integrate with almost any platform.</OtherInformation></Objective></Goal><Goal><Name>Consultation</Name><Description>Consult on business solutions.</Description><Identifier>_bb72ebca-89a8-11e7-8307-90cf2125b93b</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name>E-Commerce</Name><Description>Find online platforms that allow businesses to process payments seamlessly and stay on the forefront of technology.</Description><Identifier>_bb72ec56-89a8-11e7-8307-90cf2125b93b</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Businesses</Name><Description/></Stakeholder><OtherInformation>Do you offer products or services online or need to accept online transactions? Our eCommerce team will consult with you to find the online platform that allows your business to process payments seamlessly and stay on the forefront of technology.</OtherInformation></Objective><Objective><Name>Gift &amp; Loyalty Cards</Name><Description>Design personalized branded gift and loyalty programs.</Description><Identifier>_bb72ece2-89a8-11e7-8307-90cf2125b93b</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>SMEs</Name><Description/></Stakeholder><OtherInformation>Personalized branded gift and loyalty programs -- once only available for big businesses -- can now be accessed by every size business.Branded gift cards help increase sales by introducing new customers to your business while loyalty cards increase sales by rewarding your best customers and incentivizing repeat visits.</OtherInformation></Objective><Objective><Name>Analytics</Name><Description>Provide a tool to help allocate resources more efficiently. </Description><Identifier>_bb72ed78-89a8-11e7-8307-90cf2125b93b</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>We understand the importance of saving you time and money. That's why we’re equipping you with a tool that helps you allocate resources more efficiently. We have developed a Customer Analytics platform and automated marketing platform that allows you to easily target your top customers and optimize your profits. Customer Analytics allow you to see customer data to gain insight about them, so you can fine-tune how you interact with them.</OtherInformation></Objective></Goal><Goal><Name>Service</Name><Description>Provide great customer service.</Description><Identifier>_bb72ee0e-89a8-11e7-8307-90cf2125b93b</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name>Working Capital</Name><Description>Provide funding to help independent businesses succeed.</Description><Identifier>_bb72eea4-89a8-11e7-8307-90cf2125b93b</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Independent Businesses</Name><Description/></Stakeholder><OtherInformation>Need help growing your business? With our Working Capital program, we have set aside millions of dollars to help independent businesses succeed. To date, we have already invested over $25 million in our clients’ community businesses, helping them build and improve their businesses without the process and fees of a bank loan. There are no minimum amounts, no monthly payments, and it’s free and painless to apply.</OtherInformation></Objective><Objective><Name>Development</Name><Description>Create integration methods to help independent businesses process payments and remain on the forefront of technology.</Description><Identifier>_bb72ef44-89a8-11e7-8307-90cf2125b93b</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Solutions Developers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Independent Businesses</Name><Description/></Stakeholder><OtherInformation>Our team at Gravity Payments is constantly looking for and creating the latest and greatest integration methods and API solutions developers need to help independent businesses process payments seamlessly and remain on the forefront of technology.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2017-08-25</PublicationDate><Source>https://gravitypayments.com/about/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
