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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About Heritage Action</Name><Description>Heritage Action turns conservative ideas into reality on Capitol Hill. We do that by holding lawmakers accountable to their promises to advance the conservative principles of free enterprise, limited government, individual freedom, traditional American values, and a strong national defense.</Description><OtherInformation>We work directly with federal lawmakers inside and outside of Washington -- the only way to bring about the conservative policies that hold true to our Founding Fathers' ideals. Heritage Action exists to ensure that these ideals are not only maintained but flourish, both now and for future generations.Heritage Action's unique strategy combines inside-the-Beltway lobbying with outside-the-Beltway grassroots pressure.</OtherInformation><StrategicPlanCore><Organization><Name>Heritage Action for America</Name><Acronym>HA4A</Acronym><Identifier>_0ec6ffd6-6c5d-11e8-bc32-50bc5f751b22</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Heritage Action Staff</Name><Description>The Heritage Action team is passionate and dedicated to restoring conservative principles to America. The team is located in Washington, DC and across the country to ensure we can be the voice for reason and sound policy for the American people. </Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tim Chapman</Name><Description>EXECUTIVE DIRECTOR -- Tim Chapman is the Executive Director of Heritage Action. He oversees the day-to-day operations while working closely with our sister organization, The Heritage Foundation, to ensure both organizations work towards common goals. Prior to his role at Heritage Action, Tim previously served as chief of staff to Heritage Foundation President Ed J. Feulner, Ph.D. In this position, Tim advised Dr. Feulner on public policy matters and activities of the conservative movement. He also managed Dr. Feulner’s office staff and Heritage’s day-to-day operations.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dan Holler</Name><Description>VICE PRESIDENT -- Dan Holler is the Vice President of Heritage Action for America. He is responsible for the operation of the government relations and grassroots teams -- the inside-outside game -- and serves as the organization's primary spokesman. Dan has been published and quoted in outlets such as The New York Times, Wall Street Journal, Washington Post, Politico, USA Today, and Real Clear Politics. His radio and television appearances include Fox News Channel, Fox Business, CNN, MSNBC, and National Public Radio. Prior to holding multiple positions with Heritage Action, Dan was the deputy director of Senate Relations for The Heritage Foundation.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ian Artinger</Name><Description>DIGITAL CAMPAIGN DIRECTOR</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Melody Clarke</Name><Description>SENIOR REGIONAL COORDINATOR, MID-ATLANTIC</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Wesley Coopersmith</Name><Description>POLICY DIRECTOR</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nathan Duell</Name><Description>REGIONAL COORDINATOR, SOUTHWEST</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Walker Gallman</Name><Description>SENIOR LEGISLATIVE ASSISTANT</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Brianna Howard</Name><Description>SOCIAL MEDIA COORDINATOR</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Karen Jaroch</Name><Description>REGIONAL COORDINATOR, FLORIDA</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Stephanie Kreuz</Name><Description>REGIONAL MANAGER AND SENIOR ADVISOR</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Gina Lauterio</Name><Description>LEGISLATIVE ASSISTANT</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>James Quarles</Name><Description>REGIONAL COORDINATOR, SOUTHERN AND UPPER MIDWEST</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nathan Rogers</Name><Description>GRASSROOTS ASSOCIATE</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Brian Schmitt</Name><Description>EXECUTIVE ASSISTANT AND PROGRAM COORDINATOR</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ryan Shrum</Name><Description>LEGISLATIVE ASSISTANT</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Emily Stewart</Name><Description>DIGITAL ASSOCIATE</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sutton Truluck</Name><Description>RESEARCH ASSISTANT</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rebekah Warwick</Name><Description>REGIONAL COORDINATOR, WESTERN</Description></Stakeholder></Organization><Vision><Description>Our Founding Fathers' ideals are maintained and flourish, both now and for future generations</Description><Identifier>_0ec700ee-6c5d-11e8-bc32-50bc5f751b22</Identifier></Vision><Mission><Description>To turn conservative ideas into reality on Capitol Hill</Description><Identifier>_0ec701de-6c5d-11e8-bc32-50bc5f751b22</Identifier></Mission><Value><Name>Accountability</Name><Description/></Value><Value><Name>Conservative Principles</Name><Description/></Value><Value><Name>Free Enterprise</Name><Description/></Value><Value><Name>Limited Government</Name><Description/></Value><Value><Name>Individual Freedom</Name><Description/></Value><Value><Name>Traditional American Values</Name><Description/></Value><Value><Name>Strength</Name><Description/></Value><Value><Name>National Defense</Name><Description/></Value><Goal><Name>Lobbying</Name><Description>Work with lawmakers and their staffs to implement conservative solutions</Description><Identifier>_0ec70274-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>The Heritage Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Members of Congress</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Congressional Staff</Name><Description/></Stakeholder><OtherInformation>Powerful Inside-the Beltway Influence -- Our Capitol Hill lobbying team works directly with lawmakers and their staffs to implement conservative solutions - solutions drawn from our partners at The Heritage Foundation. While other lobbyists push for a special interest agenda, we lobby on behalf of American principles. And our groundbreaking legislative Scorecard grades lawmakers on the votes and bill sponsorships that are most critical to advancing the conservative mission over both the short and long term.</OtherInformation><Objective><Name>Scorecard</Name><Description>Measure votes, co-sponsorships, and other legislative activity</Description><Identifier>_0ec7031e-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Members of Congress</Name><Description/></Stakeholder><OtherInformation>Are your lawmakers advancing conservative policy reforms?The Heritage Action Scorecard measures votes, co-sponsorships, and other legislative activity to show how conservative Members of Congress are.</OtherInformation></Objective><Objective><Name>Issues &amp; Positions</Name><Description>Identify issues and outline policy positions</Description><Identifier>_0ec703b4-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>1.1.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Heritage Action identifies upcoming legislative fights and the Heritage Foundation outlines the conservative policy positions. Key votes encompass the full spectrum of conservatism, policies large and small.</OtherInformation></Objective><Objective><Name>Notification</Name><Description>Notify Members of Congress, conservative activists, and news media</Description><Identifier>_0ec70454-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>1.1.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Members of Congress</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Conservative Activists</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>News Media</Name><Description/></Stakeholder><OtherInformation>As we announce Key votes, the Heritage Action team alerts Members of Congress, informs conservative activists across the country, and reaches out to the media to ensure reporters cover our position</OtherInformation></Objective><Objective><Name>Updating</Name><Description>Update the scorecard</Description><Identifier>_0ec70508-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>1.1.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Update Scores -- We update the scorecard weekly when Congress is in session, ensuring the scores reflect the latest activity. Updated scores help conservatives hold their Members of Congress accountable.</OtherInformation></Objective><Objective><Name>Key Votes</Name><Description>Provides guidance on important House and Senate votes</Description><Identifier>_0ec705a8-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>House of Representatives</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>U.S. Senate</Name><Description/></Stakeholder><OtherInformation>Heritage Action provides guidance to Capitol Hill and the conservative movement on important House and Senate votes. These "key votes" identify conservative priorities and provide accountability for lawmakers on principled votes.</OtherInformation></Objective></Goal><Goal><Name>Grassroots Network</Name><Description>Organize activists</Description><Identifier>_0ec70652-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Influential Grassroots Network -- Meanwhile, our team of grassroots coordinators organizes an elite group of almost 20,000 Sentinel activists who are on the front lines of the conservative fight. Leveraging personal relationships with lawmakers and tools like letters to the editors and calls to Congress, they apply essential political pressure that holds their representatives accountable to our nation's founding principles.Since our founding in 2010, Heritage Action has both thwarted the liberal agenda and advanced conservative principles. We have kept up momentum for Obamacare repeal even when the Establishment has declared it not worth fighting. We have led the fight for both spending cuts and tax cuts, and our bold stance against confirming any of Barack Obama's judicial nominees in 2016 paved the way for Neil Gorsuch's confirmation to the Supreme Court in 2017.</OtherInformation><Objective><Name>Victories</Name><Description>Achieve conservative victories in Washington</Description><Identifier>_0ec70706-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Heritage Action Sentinels</Name><Description>Heritage Action Sentinels are a grassroots army of committed conservative activists who are the front line against the liberal agenda.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Members of Congress</Name><Description/></Stakeholder><OtherInformation>Congress needs accountability. -- Too often lawmakers get elected and forget about the conservative principles their constituents elected them to uphold. The Heritage Action Sentinel program was created to be the tip of the spear in the fight to achieve conservative victories in Washington.</OtherInformation></Objective><Objective><Name>Strategy Calls</Name><Description>Gather Sentinels by phone each week</Description><Identifier>_0ec707b0-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>2.1.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Heritage Action Sentinels</Name><Description/></Stakeholder><OtherInformation>Each week, Sentinel Nation gathers to get a legislative update for the week directly from Capitol Hill. Heritage Action answers Sentinels' questions and explains how activists can take action that actually impacts the important debates in Congress. </OtherInformation></Objective><Objective><Name>Legislative Updates</Name><Description>Provide for legislative updates</Description><Identifier>_0ec7085a-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>2.1.1.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Q&amp;A</Name><Description>Answer Sentinels' questions</Description><Identifier>_0ec70922-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>2.1.1.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Impact</Name><Description>Explain how activists can take action that impacts debates in Congress</Description><Identifier>_0ec709cc-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>2.1.1.3</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Congress</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Conservative Activists</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Training Center</Name><Description>Train and equip Sentinels to be effective</Description><Identifier>_0ec70a80-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>2.1.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Heritage Action Sentinels</Name><Description/></Stakeholder><OtherInformation>Heritage Action trains and equips Sentinels with the skills needed to be an effective activist. From tip sheets on how to be effective on Twitter to videos on how to write a letter to Congress, we will make sure activists have what they need to be on the cutting edge of activism.</OtherInformation></Objective><Objective><Name>Resources</Name><Description>Create materials enabling activists to influence legislation</Description><Identifier>_0ec70b70-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>2.1.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Conservative Activitist</Name><Description/></Stakeholder><OtherInformation>Heritage Action creates activist materials for every legislative fight. This includes process memos, policy briefs, and issue specific toolkits with sample tweets, talking points, call notes, and graphics. </OtherInformation></Objective><Objective><Name>News &amp; Analysis</Name><Description>Provide news and analysis from Capitol Hill</Description><Identifier>_0ec70c24-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>2.1.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Conservative Activists</Name><Description/></Stakeholder><OtherInformation>Exclusive Capitol Hill Updates -- Heritage Action wants to make sure Sentinels have the latest news and analysis from Capitol Hill. We work to ensure Sentinels are the first to hear of breaking news, political maneuvering, and how conservative activists can play a role in the fight.</OtherInformation></Objective><Objective><Name>Online Community</Name><Description>Host an online community</Description><Identifier>_0ec70ce2-6c5d-11e8-bc32-50bc5f751b22</Identifier><SequenceIndicator>2.1.5</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Sentinel Nation has an exclusive online community where Sentinels receive real time policy analysis, the latest important articles, and action items to stay on top of the news from Capitol Hill.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2018-06-09</PublicationDate><Source>https://heritageaction.com/about</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
