<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About Imperative</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>Imperative</Name><Acronym>I4</Acronym><Identifier>_67e61104-47a8-11e7-ab5c-57cdfe1fc704</Identifier><Description>Imperative was founded as a Benefit Corporation to lead the largest research and innovation effort on purpose for the workforce. With a mission to enable everyone to uncover and apply their purpose drivers, Imperative sets out to help everyone realize their potential as employees and members of society. Imperative has worked with over 100,000 professionals and hundreds of organizations globally.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>IMPERATIVE BOARD</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Aaron Hurst</Name><Description>Chair and CEO, Imperative -- Aaron Hurst is a widely recognized social entrepreneur. He is the CEO of Imperative and author of the The Purpose Economy. Aaron previously founded the Taproot Foundation, a nonprofit organization building a national pro bono marketplace and leading the global service movement. He is a Nonprofit Times' Power &amp; Influence Top 50 and LinkedIn Influencer.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kyla Fullenwider</Name><Description>Chief Innovation Officer, U.S. Census Bureau</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sophie Stenbeck</Name><Description>Impact Investor and Philanthropist</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Fabio Rosati</Name><Description>Entreprenuer and Former CEO, Upwork</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Paul Grossinger</Name><Description>Entrepreneur and Angel Investor</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Elaine Mason</Name><Description>VP People Planning, Design and Analytics, Cisco</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Imperative Leadership Team Members</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Arthur Woods</Name><Description>Co-Founder -- Arthur Woods is a serial social entrepreneur and leads partnerships and business development at Imperative. He is a three-times TEDx speaker, World Economic Forum Global Shaper. Arthur previously led operations for YouTube's Education and co-founded Out in Tech and Social Impact 360 (Compass Fellowship).</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nicole Resch</Name><Description>Enterprise Account ManagerNicole is an executive with decades of experiences in assisting large enterprises with talent management. She was previously a senior consultant in the IT, Corporate Strategy, and Operations businesses at Microsoft.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rachel Kjack</Name><Description>Head of Program Development -- Rachel is a senior executive with experience of experience in learning and program design She leads Imperative's program development. She is an expert trainer, executive coach, instructional designer and social and mobile learning specialist, having worked with hundreds of organizations throughout her career.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Molly Williams</Name><Description>Head of Operations -- Molly is the connective glue that makes sure Imperative runs on time and everyone has what they need. She manages operations at Imperative and keeps the trains running on time for the team and our partners alike.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jessica Alspaugh</Name><Description>Head of Product -- Jessica is a seasoned product executive who identifies clear business opportunities and then designs natural, intuitive, straightforward, magical user experiences to make them reality. She comes with years of experience leading products at Microsoft.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Joel Bashevkin</Name><Description>Head of Corporate Social Responsibility -- Joel is a seasoned executive in the corporate social responsibility space leads Imperative's Purpose in Volunteerism program. Previously Joel was head of Global Pro Bono and Executive Director at Taproot Foundation. He co-founded the Global Pro Bono Network.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Theo Sickler</Name><Description>Purpose Program Coordinator -- Theo is the program manager for Imperative providing operational support in the development, implementation and marketing of the Certified Purpose Leadership Program. Theo has the ability to figure anything out, small or large and is driven by the desire to help people maximize their full potential. He's our own, Purpose-driven swiss army knife.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Adrianna Kmieciak</Name><Description>Back-end Developer -- Adrianna is one of our all-star back-end developers. She leads the team in organizing the tasks and encouraging efficiency in lean API design.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Agata Debska</Name><Description>Front-end Developer -- Agata is our primary front-end developer. She cares passionately about designing and building the beautiful and intuitive interfaces for our users.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jack Glodek</Name><Description>Tech Lead -- Jacek is an engineer, designer and organizer. He is a big fan of service design, design thinking and microservices.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bartosz Ludwig</Name><Description>Back-end Developer -- Bartek brings a remarkable talent to the development team with special focus on Scala functional programming and REST design.</Description></Stakeholder></Organization><Vision><Description>Our work achieves the impact we desire</Description><Identifier>_67e612a8-47a8-11e7-ab5c-57cdfe1fc704</Identifier></Vision><Mission><Description>To enable everyone to uncover and apply their purpose drivers</Description><Identifier>_67e61398-47a8-11e7-ab5c-57cdfe1fc704</Identifier></Mission><Value><Name>Service</Name><Description>In 2001 Aaron Hurst founded the Taproot Foundation, engaging tens of thousands of professionals' in pro bono service.</Description></Value><Value><Name>Motivation</Name><Description>Over the course of a dozen years, he decoded these professional's patterns of intrinsic motivation that made this work so deeply rewarding despite being unpaid.</Description></Value><Value><Name>Purpose</Name><Description>He discovered that we each gain purpose based on different psychological drivers that predict everything from our intrinsic motivations to the impact we desire to make through work.</Description></Value><Value><Name>Work</Name><Description/></Value><Value><Name>Impact</Name><Description/></Value><Goal><Name>Human Potential</Name><Description>Help everyone realize their potential as employees and members of society.</Description><Identifier>_67e61456-47a8-11e7-ab5c-57cdfe1fc704</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Employees</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Members of Society</Name><Description/></Stakeholder><OtherInformation>Imperative is founded as a Benefit Corporation to bring these purpose insights to the workforce and enable everyone to uncover and apply their purpose drivers to realize their potential as employees and members of society.   Since 2014, Imperative has helped over 100,000 professionals awaken purpose in their work and its Purpose Lab has led the largest global research agenda on purpose.</OtherInformation><Objective><Name>Work Purposes</Name><Description>Help professionals awaken purpose in their work.</Description><Identifier>_67e61528-47a8-11e7-ab5c-57cdfe1fc704</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Professionals</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Research</Name><Description>Conduct research on purpose.</Description><Identifier>_67e615f0-47a8-11e7-ab5c-57cdfe1fc704</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Purpose Lab</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Certification</Name><Description>Certify a community of leaders.</Description><Identifier>_67e616b8-47a8-11e7-ab5c-57cdfe1fc704</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Leaders</Name><Description/></Stakeholder><OtherInformation>Imperative launches the Certified Purpose Leader Program to certify a community of leaders to lead this work inside their organizations.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2017-06-02</PublicationDate><Source>https://www.imperative.com/our-story-2/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
