About IABInteractive Advertising BureauIAB_eb6fe098-6d29-11e8-b120-e0ca60751b22The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 43 IABs licensed to operate in nations around the world and one regional IAB, in Europe. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.Media IndustryMarketing IndustryIAB OrganizationsTo deliver on our mission to empower the media and marketing industries to thrive in the digital economy, IAB created the following organizations to focus on these growing areas:IAB Tech LabThe IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries. The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing …IAB Education FoundationThe IAB Education Foundation is dedicated to increasing racial, gender, economic, and cultural diversity as well as closing the skills gap in the digital media and advertising industries. The Foundation has launched a dedicated initiative, called iDiverse, to promote diversity in the workforce through training, mentoring, recruiting, interviewing and placement services. The iDiverse initiative is uniquely …IAB Global Network The IAB Global Network brings together 44 national IABs and one regional organization in Europe to share challenges, develop global solutions and advance the digital advertising industry worldwide. IABs are located in North America, South America, Africa, Asia Pacific and Europe. Each association is independently owned and operated, functioning under bylaws consonant with local market needs to further the best interests of …IAB Mobile Marketing Center of ExcellenceThe IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with driving the growth of mobile marketing, advertising, and media. Launched in December 2010, the IAB Mobile Center has created standards and best practices, and provided research and insights that have helped accelerate the growth of the …IAB Digital Video Center of ExcellenceThe IAB Digital Video Center of Excellence, a dedicated unit within IAB, is devoted to the advancement of the digital video medium in the global marketplace. Its board and members reflect a dynamic mix of top television brands, original digital video content producers, prominent print publishers, digital video technology leaders, and innovative start-ups spanning the …IAB Data Center of ExcellenceThe IAB Data Center of Excellence is an independently funded and staffed unit within IAB. Founded to enhance existing IAB resources and to drive the "data agenda" for the digital media, marketing, and advertising industry, the Data Center's mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and …IAB Executive CommitteeRandall RothenbergChief Executive Officer, IAB -- IAB Board PresidentScott SchillerEVP, General Manager, Marketing, Advertising Sales & Client Partnerships,NBCUniversal -- IAB Board ChairmanRik van der KooiCorporate Vice President, Microsoft Advertising -- IAB Board Vice ChairmanStu IngisPartner, Venable LLP -- SecretaryAllie KlineChief Marketing Officer, OathMeredith Kopit LevienChief Operating Officer, The New York Times CompanyDavid MooreChairman, Xaxis -- Ex-Officio member of the Executive CommitteeDavid MorrisExecutive Vice President, Advanced Advertising and Client Partnerships,CBS CorporationSridhar RamaswamySVP Ads & Commerce, GoogleVivek ShahCEO, j2 GlobalJohn TooheyGroup Vice President, Finance, Charter Communications -- TreasurerLauren WienerPresident, Buyer PlatformsTroy YoungPresident, Hearst Magazines Digital MediaIAB Board of DirectorsKerry BianchiPresident & CEO, VistoLee BrownChief Revenue Officer, BuzzfeedSeth DallaireVice President, Global Advertising Sales, Amazon Media GroupRick ErwinPresident & General Manager, Audience Solutions Division, AcxiomRita FerroPresident, Advertising Sales, Disney | ABC Television GroupRajeev GoelCo-founder & CEO, PubMaticKeith GrossmanGlobal Chief Revenue Officer, Bloomberg MediaChris GuentherSenior Vice President and Global Head of Programmatic, NewsCorpJed HartmanChief Revenue Officer, The Washington PostMark HowardChief Revenue Officer, Forbes MediaAllie KlineChief Marketing Officer, OathMeredith Kopit LevienChief Operating Officer, The New York Times CompanySeth LadetskySenior Vice President, Sales / Turner Sports Digital, Turner Broadcasting SystemJeff LucasVice President & Chief Revenue Officer, SnapchatJean-Philippe MaheuVP, Client Solutions Americas, TwitterPeter NaylorSenior Vice President, Advertising Sales, HuluKimberly NorrisDivision Vice President /Interim Head of Digital, Spectrum (Time Warner Cable)Marian PittmanExecutive Vice President, Cox Media GroupPenry PriceVice President, Marketing Solutions, LinkedInSridhar RamaswamySVP Ads & Commerce, GoogleMichael RubensteinPresident, AppNexusJonathan SchaafChief Agency Officer, Conde NastCarrie SieferVice President & Chief Revenue Officer, Watson Content & IoT Platform, IBMSamantha SkeyPresident & Chief Revenue Officer, SheKnows MediaNada StirrattVP Global Sales - North America, FacebookJohn TrimbleChief Revenue Officer, PandoraJacob WeisbergChairman and Editor-in-Chief, SlateRick WeldayPresident, AT&T AdWorksSteven Wolfe PereiraChief Marketing and Communications Officer, QuantcastJen WongCOO, Time Inc. DigitalTroy YoungPresident, Hearst Magazines Digital MediaJoe ZawadzkiChairman & CEO, MediaMathStu IngisEx Officio Board Member -- Partner, Venable LLP -- SecretaryRich LeFurgyEx Officio Board Member -- General Partner, Archer Advisors -- Founding ChairmanDavid MooreChairman, Xaxis -- Ex-Officio member of the Executive CommitteeJohn TooheyEx Officio Board Member -- Group Vice President, Finance, Charter Communications -- Treasurer_eb6fe200-6d29-11e8-b120-e0ca60751b22To empower the media and marketing industries to thrive in the digital economy_eb6fe304-6d29-11e8-b120-e0ca60751b22TrustworthinessTrustworthy Digital Supply Chain_eb6fe4da-6d29-11e8-b120-e0ca60751b221MarketersPublishersConsumersWithout trust between marketers, publishers, consumers, and the multitude of parties in between, the growth of our industry -- and by extension all of the monumental innovations our industry supports -- is indefinitely debilitated. We need an industry-wide behavior change at an unprecedented scale. Only with the help and dedication of the entire advertising community will we be able to instill confidence in consumers, security in content creators, and better understanding in marketers.Behavioral ChangeAchieve industry-wide behavior change at an unprecedented scale_eb6fe5c0-6d29-11e8-b120-e0ca60751b221.1Advertising CommunityConfidenceInstill confidence in consumers_eb6fe69c-6d29-11e8-b120-e0ca60751b221.2ConsumersSecurityInstill security in content creators_eb6fe78c-6d29-11e8-b120-e0ca60751b221.3Content CreatorsUnderstandingInstill better understanding in marketers_eb6fe87c-6d29-11e8-b120-e0ca60751b221.4MarketersMetricsMake Measurement Make Sense_eb6fe958-6d29-11e8-b120-e0ca60751b222American Association of Advertising Agencies (4A's)Association of National Advertisers (ANA)Making Measurement Make Sense (3MS) is a cross-industry initiative founded by the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), and IAB.Measurement StandardsSet and implement measurement standards_eb6fea66-6d29-11e8-b120-e0ca60751b222.1Media Rating Council (MRC)The Media Rating Council (MRC) is responsible for setting and implementing measurement standards. The viewable impression is the first step toward revolutionizing the way digital media is measured, planned, and transacted across the advertising industry in order to make it a more valuable medium for everyone involved in brand advertising.Publisher TransformationSupport publisher transformation in the fast-changing digital advertising ecosystem_eb6feb56-6d29-11e8-b120-e0ca60751b223A key challenge for the long-term vitality of the interactive advertising industry is supporting publisher transformation in the fast-changing digital advertising ecosystem. The value of publishers' audiences must be realized, and diversified publisher revenue streams must become commonplace.Audience ValueRealize the value of publishers' audiences must be realized_eb6fec5a-6d29-11e8-b120-e0ca60751b223.1Revenue DiversificationDiversify publisher revenue streams_eb6fed5e-6d29-11e8-b120-e0ca60751b223.2BrandingBuild Brands Digitally_eb6fee58-6d29-11e8-b120-e0ca60751b224IAB is engaged in a sustained effort to spur greater creativity in interactive advertising and speed adoption of new brand-friendly ad formats. Initiatives such as IAB Ad Unit Portfolio and the Brand New Ideas: IAB Content Studio Showcase are driving a creative transformation of the interactive advertising space to boost marketers' confidence that they can successfully build brands online.Interactive AdvertisingSpur creativity in interactive advertising_eb6fef48-6d29-11e8-b120-e0ca60751b224.1Ad FormatsSpeed adoption of new brand-friendly ad formats_eb6ff056-6d29-11e8-b120-e0ca60751b224.2User FocusPut Users First_eb6ff1d2-6d29-11e8-b120-e0ca60751b225IAB Mobile Marketing Center of ExcellenceThrough the IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, IAB devotes resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification in the burgeoning field of mobile media and marketing.ResearchConduct market and consumer research_eb6ff2cc-6d29-11e8-b120-e0ca60751b225.1Mobile AdvertisingCompile mobile advertising case studies_eb6ff416-6d29-11e8-b120-e0ca60751b225.2Training & EductationConduct executive training and education_eb6ff51a-6d29-11e8-b120-e0ca60751b225.3Supply ChainsPursue supply chain standardization_eb6ff628-6d29-11e8-b120-e0ca60751b225.4ShowcasingFacilitate creative showcases_eb6ff740-6d29-11e8-b120-e0ca60751b225.5Best PracticesIdentify best practices_eb6ff844-6d29-11e8-b120-e0ca60751b225.62018-06-10https://www.iab.com/our-story/OwenAmburOwen.Ambur@verizon.net