ABOUT THE IAB TECH LABThe goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of the industry. The IAB Tech Lab spearheads the development of innovative and scalable technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes test platforms for companies to evaluate the compatibility of their technology solutions with IAB standards, which for almost 20 years have been the foundation for interoperability and profitable growth in the digital advertising supply chain.The inaugural agenda and project commitments include [the objectives outlined in this StratML rendition]The IAB Tech Lab is built on the core pillars of producing protocols and advancing tools that help companies implement global industry technical standards. Combined with the development of an IAB Standards Certification program, the IAB Tech Lab's goal is to reduce friction associated with the digital advertising and marketing supply chain.IAB Tech LabIABTL_4cedf196-6d1d-11e8-b632-54235e751b22The IAB Technology Laboratory is an independent, international, research and development consortium charged with producing and helping companies implement global industry technical standards... Established in 2014, the IAB Tech Lab is headquartered in New York City with an office in San Francisco.IABTL LeadersThe IAB Tech Lab is governed by an independent Board of Directors, which oversees its agenda. The governance structure allows it to be a truly global technical standards body and accept member companies from outside the U.S. In addition, marketers and agencies, as well as other companies with interests in the digital advertising and marketing supply chain, are able to join.Dennis BuchheimEXECUTIVE COMMITTEE Member -- SVP & General Manager, IAB Tech LabPatrick DolanEXECUTIVE COMMITTEE Member -- EVP, COO, Interactive Advertising BureauDave GrimaldiEXECUTIVE COMMITTEE Member -- EVP, Public Policy, Interactive Advertising BureauDavid J. MooreEXECUTIVE COMMITTEE Member -- President of WPP Digital, Chairman of XaxisRandall RothenbergEXECUTIVE COMMITTEE Member -- CEO, Interactive Advertising BureauTom ShieldsEXECUTIVE COMMITTEE Member -- Senior Vice President, Strategy, Publishers, AppNexusScott SpencerEXECUTIVE COMMITTEE Member -- Director, Product Management, GoogleSam BarnettDIRECTOR -- CPO, QuantcastCraig BerlingoDIRECTOR -- Head of Product, TelariaDaniel BrackettDIRECTOR -- CTO, Extreme ReachAndrew CasaleDIRECTOR -- President & CEO, Index ExchangeAnand DasDIRECTOR -- Co-Founder & CTO, PubmaticDavid HahnDIRECTOR -- Chief Product Officer, Integral Ad ScienceShingo InoueDIRECTOR -- Vice President, Head of Display Advertising, Yahoo JAPANMark KoperaDIRECTOR -- Head of Product, Oracle's MoatDarren LaybournDIRECTOR -- Corporate Vice President, Information and Content Experiences, MicrosoftEric PicardDIRECTOR -- Vice President of Advertising Product Management, PandoraGruia Pitigoi-AronDIRECTOR -- General Manager of Product, The Trade DeskNeal RichterDIRECTOR -- Chief Technology Officer, Rakuten MarketingMike RomoffDIRECTOR -- Head of Global Agency and Channel Sales, LinkedInWilfried SchobeiriDIRECTOR -- Chief Technology Officer, MediaMathMichael SmithDIRECTOR -- Vice President, Revenue Platforms and Operations, Hearst Magazines Digital MediaIABTL MembersComprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena, the IAB Tech Lab's goal is to reduce friction associated with the digital advertising and marketing supply chain, while contributing to the safe and secure growth of the industry.Digital PublishersAd Technology FirmsMarketersAd AgenciesIABTL FoundersThe organization's founding member companies include AppNexus, Google, Hearst Magazines Digital Media, PubMatic, Tremor Video, Yahoo, and Yahoo! JAPAN.AppNexusGoogleHearst Magazines Digital MediaPubMaticTremor VideoYahooYahoo! JAPAN_4cedf2f4-6d1d-11e8-b632-54235e751b22To reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of the industry._4cedf39e-6d1d-11e8-b632-54235e751b22StandardsDevelop innovative and scalable technical standards_4cedf434-6d1d-11e8-b632-54235e751b221AdChoicesCollaborate with the Digital Advertising Alliance (DAA) in the creation of new AdChoices programs in digital video and mobile to strengthen consumer privacy options across the interactive landscape_4cedf4d4-6d1d-11e8-b632-54235e751b221.1Digital Advertising Alliance (DAA)Tools & ProtocolsAdvance tools and protocols in alliance with the Trustworthy Accountability Group (TAG)_4cedf574-6d1d-11e8-b632-54235e751b221.2Trustworthy Accountability Group (TAG)Video & MobileProduce updated specifications for VAST (Digital Video Ad Serving Template), VPAID (Digital Video Player Ad Interface Definition) and MRAID (Mobile Rich Media Ad Interface Definitions) that will allow for seamless use of all three in delivering digital video advertising cross platform_4cedf60a-6d1d-11e8-b632-54235e751b221.3CodeCreate and maintain a code library to assist in rapid, cost-effective implementation of IAB standards_4cedf6b4-6d1d-11e8-b632-54235e751b222Code BankCreate a comprehensive code bank to assist in simplifying and reducing the costs associated with implementation of IAB standards_4cedf74a-6d1d-11e8-b632-54235e751b222.1Test PlatformsEstablish test platforms for companies to evaluate the compatibility of their technology solutions with IAB standards_4cedf7ea-6d1d-11e8-b632-54235e751b223ComplianceDevelop an IAB Standards Technology Compliance program to reduce friction with the interpretation of technical protocols_4cedf89e-6d1d-11e8-b632-54235e751b223.12018-06-10https://iabtechlab.com/about-the-iab-tech-lab/OwenAmburOwen.Ambur@verizon.net