<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About IBMiX</Name><Description>Transformative Moments -- Powerful customer experiences drive action. Growth is measured by meaningful moments.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>IBM Interactive Experience</Name><Acronym>IBMiX</Acronym><Identifier>_6c063880-b6a9-11e6-bd30-f7b0f7e90587</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>IBMiX Companies</Name><Description>Recent Acquisitions -- IBM iX recently welcomed four new companies, expanding the breadth and depth of our capabilities to help our clients drive digital reinvention and deepen customer engagement through transformative customer experiences.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Resource/Ammirati </Name><Description>Brand builders with digital DNA -- An industry innovator and thought leader for 35 years, Resource/Ammirati creates digital experiences, content, strategic brand campaigns and omni-commerce solutions that help clients deepen customer engagement and fuel growth. This digitally-led creative agency expands IBM iX's capabilities to serve CMOs and align executive imperatives, delivering transformative experiences at the intersection of brand, commerce and technology.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Aperto</Name><Description>Designing for digital reinvention -- Aperto is a leading digital agency born out of the same combination of strategy, creativity and technology as IBM iX, with a legacy of success and commitment to design excellence. Together, we are creating a sustainable global culture of design and delivering engaging experiences that drive our clients’ digital reinvention.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>ecx.io</Name><Description>Transforming experiences for the enterprise -- ecx.io is a full-service digital agency with a 20-year history of providing solutions across digital marketing and e-commerce. With ecx.io, IBM iX is better able to help clients exploit the full capabilities of leading platform technologies to deliver digital transformation to their customers.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Bluewolf</Name><Description>Creating the next best experience on cloud -- Bluewolf is one of Salesforce's top partners and a globally recognized leader in cloud consulting and implementation services. By combining Bluewolf and IBM iX's powerful Salesforce practices, we've amplified our ability to create extraordinary customer moments and transformative experiences on any scale.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>IBMiX Global Leaders</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Paul Papas</Name><Description>Global Leader</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Joanna Peña-Bickley</Name><Description>Global Chief Creative Officer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Warren Tomlin</Name><Description>Global Mobile Leader</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nancy Kramer</Name><Description>Chief Evangelist, IBM iX</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>John Armstrong</Name><Description>North America Leader</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jennifer Lindstrom</Name><Description>North America Partner</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Molly Vannucci</Name><Description>Global Business Advisor</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Matthew Candy</Name><Description>European Leader</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Amanda Gosling</Name><Description>Europe Global Partner</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Saul Berman</Name><Description>Global Chief Strategist</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Al Jenkins</Name><Description>Global Leader, Customer Platforms</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Saudamini Dubey</Name><Description>Middle East and Africa Leader</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Will Duckworth</Name><Description>Asia Pacific Leader</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Chun Yin Mak</Name><Description>Greater China Leader</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Marcelo Villar</Name><Description>Latin America Leader</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ajay Bansal</Name><Description>Global Delivery India Leader</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Akira Kudo</Name><Description>Japan Leader</Description></Stakeholder></Organization><Vision><Description>You get to the future first</Description><Identifier>_6c063ac4-b6a9-11e6-bd30-f7b0f7e90587</Identifier></Vision><Mission><Description>To create transformative ideas</Description><Identifier>_6c063ba0-b6a9-11e6-bd30-f7b0f7e90587</Identifier></Mission><Value><Name>Scale</Name><Description>We think bigger than an agency and more creatively than a consultancy, with the power to integrate the whole system. </Description></Value><Value><Name>Creativity</Name><Description/></Value><Value><Name>Integration</Name><Description/></Value><Value><Name>Services</Name><Description>We are a next-generation services company, dedicated to creating transformative ideas that get our clients to the future first.</Description></Value><Value><Name>Customer Focus</Name><Description>Our network of global studios put our client's customers at the heart of everything we do.</Description></Value><Value><Name>Agility</Name><Description>From strategy, creative and design to scalable digital, commerce, mobile and wearable platforms our agile teams sit side-by-side with our clients to invent and co-create innovations that drive results.</Description></Value><Value><Name>Innovation</Name><Description/></Value><Value><Name>Co-Creativity</Name><Description/></Value><Value><Name>Results</Name><Description/></Value><Value><Name>Business</Name><Description>We exist at the intersection of business, art and technology.</Description></Value><Value><Name>Art</Name><Description/></Value><Value><Name>Technology</Name><Description/></Value><Value><Name>Prediction</Name><Description>We understand, that in order to grow in the digital era, businesses need to do more than keep up -- they must predict future trends and act on ideas.</Description></Value><Value><Name>Transformation</Name><Description>In this rapidly changing world, our teams transform brands, grow businesses and delight customers by identifying opportunities and acting with agility to design innovations that scale for the global economy.</Description></Value><Value><Name>Growth</Name><Description/></Value><Goal><Name>Data</Name><Description>Connect data with design</Description><Identifier>_6c063ce0-b6a9-11e6-bd30-f7b0f7e90587</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_6c063dbc-b6a9-11e6-bd30-f7b0f7e90587</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Experiences</Name><Description>Develop customer experiences that drive results</Description><Identifier>_6c063e84-b6a9-11e6-bd30-f7b0f7e90587</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Customers</Name><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_6c063f42-b6a9-11e6-bd30-f7b0f7e90587</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2016-11-29</PublicationDate><Source>http://www-935.ibm.com/services/us/business-consulting/interactiveexperience/about/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
