<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About IDEA Fund Partners</Name><Description>Our Recipe for Achieving the Unbelievable [is documented as four goals in this StratML rendition]</Description><OtherInformation>This is a People Business</OtherInformation><StrategicPlanCore><Organization><Name>IDEA Fund Partners</Name><Acronym>IDEAFP</Acronym><Identifier>_ea8cd8f2-0501-11ec-876f-62462c83ea00</Identifier><Description>As one of the oldest and most active early-stage investment firms in the Southeast, our investment philosophy has been honed from years of experience.  We fund entrepreneurs who are applying technology and business model innovations to industries in the earliest stages of digital disruption with an emphasis on underserved places and stages.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>IDEA Fund Partners Team</Name><Description>It is our privilege to serve the bold founders who see a better world and devote their lives to the pursuit of a better tomorrow.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>John Cambier</Name><Description>Managing Partner</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Lister Delgado</Name><Description>Managing Partner</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Chris Langford</Name><Description>Partner</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Joe Darcy</Name><Description>Principal</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Eric Boduch</Name><Description>Venture Partner - Raleigh, NC</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rob Cummings</Name><Description>Operating Partner - M&amp;A</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bud Deffebach</Name><Description>Venture Partner - Melbourne, FL</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rami Essaid</Name><Description>Venture Partner - Washington, DC</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Louis Foreman</Name><Description>Operating Partner - Hardware</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Chris Halligan</Name><Description>Operating Partner - Tech Mgmt</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dale Harber</Name><Description>Operating Partner - Strategy &amp; BD</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Keith Luedeman</Name><Description>Operating Partner - Fintech</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Katherine Manuel</Name><Description>Operating Partner - Corporate Transformation</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Scot Wingo</Name><Description>Operating Partner - eCommerce</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Entrepreneurs</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Customers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Communities</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Underserved Regions</Name><Description>Underserved Geographies ~ We believe that talent, entrepreneurial spirit and world-changing businesses are not confined to the historical innovation epicenters. Many cities in North America have all the ingredients to be thriving ecosystems yet have been oft-overlooked by traditional venture capital firms. Our team and expanded network of boots on the ground have decades of experience finding, funding and supporting the best teams in these underserved regions...Great Companies Can Come From Anywhere</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Middle-Stage Companies</Name><Description>Underserved Stage ~ Both seed stage and growth stage capital have never been more abundant. However, influxes of capital to traditional early-stage investors has raised the bar considerably for middle stages. As such, even great companies are often seeking additional capital beyond the seed and before growth stages to support their journey from initial product/market fit to scale.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Start-Up Teams</Name><Description>It takes a special group of people to come together and build a world-changing company from scratch. It is with great pride and relentless effort that we serve these teams.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>71 Pounds</Name><Description>71 Pounds is a cloud-based service that continuously monitors a customer’s shipping activity and automatically files for refunds in real-time, sharing in that savings with its customer.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Adrich</Name><Description>Adrich is the world’s first vconnected smart consumer platform, unveiling true qualitative and quantitative consumer usage data for leading product brands to manage real-time usage feedback, need-based replenishment and innovation measurement.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Allvision</Name><Description>Allvision aggregates multiple sources of 3D data and, through machine learning and cloud computing, provides analysis to derive actionable information. This analysis optimizes the ability of businesses and governments to make informed decisions in near real-time.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Antenna</Name><Description>ReadrBoard (d/b/a Antenna) is an engagement platform that allows audiences to react to anything on the web. Antenna enables publishers and retailers to better understand what content and products people care about, and why they care about them.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Argyle Social</Name><Description>Argyle Social is a social media marketing dashboard that combines social publishing, customer engagement and social analytics into one platform.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Automated Insights</Name><Description>Automated Insights, formerly StatSheet, is an online media company founded in 2007 to transform raw data into compelling narrative content, visual displays and interactive applications.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Axial Exchange</Name><Description>Axial Exchange builds patient engagement software that enhances communication among the hospital, its patients, and their providers in order to lower readmissions and raise patient satisfaction.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Biospatial</Name><Description>Biospatial is a data platform that collects real-time EMS (Emergency Medical Services) data for agencies to track. They can overlay this data with gun crime data, drug abuse statistics, or traffic flows to create actionable insights into medical problems across the US.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Brightdoor</Name><Description>Brightdoor is the leader in on-demand presentation and relationship management software specifically for the real estate industry. Unique in the industry, BrightDoor enables developers, builders and real estate marketers to rapidly deploy electronic media across their entire sales/marketing cycle. The BrightDoor platform brings integrated communications to all real estate sales and marketing channels. With a subscription to the BrightDoor Software as a Service (SaaS) platform, customers gain access to a fully integrated suite of presentation and customer relationship management tools.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Canopy</Name><Description>Pack Purchase (d/b/a Canopy) is an online marketplace enabling neighborhood group purchasing of home services. The full-service platform allows buyers to easily discover, schedule and pay for a wide array of home services from local vendors.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Ceterus</Name><Description>Ceterus empowers entrepreneurs with niche specific financial reporting and automated accounting. The company’s software works seamlessly with QuickBooks Online to showcase peer-to-peer benchmarks, non-financial KPIs, and other critical, relevant, niche-specific financials all in one easy to access location. Ceterus Accounting empowers entrepreneurs with more time and energy to focus on the work they love to do.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>ChoiceWORX </Name><Description>ChoiceWORX is an intelligent automation software company that is revolutionizing IT Operations via a proprietary platform that leverages the power and scalability of artificial intelligence to automate Service Desk (Apptinuum) and Robotic Process Automation Management (Robotinuum).</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>CloudTags</Name><Description>CloudTags is a data platform enabling physical retailers to bridge the online and offline shopping experience. Utilizing tablet computers, iBeacons, and NFC tags, the company creates connected stores that empower shoppers to digitally explore a retailer’s existing content without CRM or POS integrations.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Distil Networks</Name><Description>Distil is the leading Content Protection Network (CPN) and the first cloud-based, intelligent gatekeeper for website content. Distil helps companies protect their web content by making real-time decisions and seamlessly distinguishing human visitors from malicious bots.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Fenris Digital</Name><Description>Fenris is the single best source for instant insight and real-time data enrichment on every applicant or policyholder. Fenris' APIs deliver real-time insights and data payloads that enable friction-free customer acquisition and full life-cycle optimization. Their Lead Segmentation and Scoring APIs identify the best customer and ease their way to improve completion and conversion rates. Their LEMA (life events monitoring and alerts) APIs inform you to changes so you can take next best action for cross sell and retention. And their Data Enrichment APIs are staples providing instant prefill payloads for auto, home, life, and small business leveraging our proprietary data on 255m adults, 130m households, 30m small businesses, and 99% of all properties.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Finmark</Name><Description>Finmark eliminates the need for complex spreadsheets with a simple to use platform, so founders can easily create, update, and share their financial plans.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>First</Name><Description>First is developing a predictive analytics platform to automate the generation and distribution of timely leads based on life-event triggers. First is able to predict when and why people are likely to move, enabling real estate professionals to reach future clients as the right time.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Get Spiffy</Name><Description>Get Spiffy is the mobile app platform that turns any parking space into a car wash. The Spiffy mobile app allows consumers to schedule, track and pay for mobile car washing and detailing services. The Spiffy brand delivers convenient, trusted and professional services. In addition to on-demand services, the company works with employers and property managers to provide recurring service locations for customers.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>GradSave</Name><Description>GradSave provides a platform to track and receive contributions that can be linked to any 529 college savings accounts, helping parents, family and friends save for a child’s future education.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>iContact</Name><Description>iContact is a leading on-demand email marketing service. iContact allows organizations of all sizes to easily create, send, and track email newsletters, RSS feeds, surveys, and autoresponders. iContact software is delivered as a service (through the browser) for which customers pay a monthly subscription fee. iContact has more than 100,000 customers.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Impossible Objects</Name><Description>Impossible Objects makes 3D printers that make functional, fiber-reinforced parts at production speeds scaling to minutes or seconds using its proprietary composite-based additive manufacturing technology, CBAM. CBAM works with the widest range of materials, such as fiber fabrics including carbon, glass and Kevlar, and polymers including polyamides and PEEK. CBAM can replace conventional manufacturing techniques while offering greater geometric complexity.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>InsightFinder</Name><Description>InsightFinder provides innovative machine learning technology to unlock the value in IT operational data, from performance metrics to textual log files, finding root causes for deviations from normal behaviors and recurring patterns, as well as predicting future events and outages, involving staff only when necessary and appropriate to do so. InsightFinder’s core technologies and patented solutions are available via online subscription or on-premise deployment.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Klearly</Name><Description>Klearly transforms traditional B2B marketing and sales teams into data-driven, optimized revenue operations. Klearly eliminates the need for bespoke data analysis, management of siloed data sources, and vanity metrics. It is a technology to be used, not managed. Klearly applies machine learning to provide actionable, revenue-centric insights that empower planners and operators to make intelligent, accountable business decisions.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>LiveSource</Name><Description>LiveSource integrates complicated supply chains to enable companies to streamline their supply chain operations. The platform, which is purchased on a per-module basis, can assist with item delivery, quality control, tooling, innovation, and more. They are a supplier management cloud solution.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Lucerno Dynamics</Name><Description>Lucerno Dynamics has developed a breakthrough system that can detect and quantify the dynamic uptake of radiolabeled biomarkers in tissue quickly, safely, and inexpensively. Any therapeutic or diagnostic procedure that can use a radiolabeled biomarker is a candidate to use Lucerno technology to help quantify and visualize the result in the target tissue. Identified uses include oncology, Alzheimer’s, kidney function, auto-immune, and more.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Mati</Name><Description>Mati is a highly functional and natural energy drink made possible by the company’s proprietary manufacturing process that extracts 40% more nutritional content from dried leaves than conventional methods while drastically reducing the bitterness associated with naturally derived caffeine products.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Oncoscope</Name><Description>Using technology originally developed in the lab of Dr. Adam Wax of Duke University, Oncoscope develops proprietary optical biopsy systems that accurately locate pre-cancerous cells in epithelial tissues including the esophagus, colon, lung, bladder, and cervix. This breakthrough cancer diagnostic provides noninvasive, high-coverage detection of cancer not possible with existing methods.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Payzer</Name><Description>Payzer is a mobile and cloud-based financial tool for specialty trade contractors to grow and manage their businesses by enabling them to both close more sales and collect more effectively in the field. With Payzer’s “all-in-one” solution, users can accept and manage payments and customer profiles as well as offer instant loans– all via their mobile devices. The platform provides the flexibility and accessibility contractors need to offer a full range of payment and financing options for their customers and employees.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Pendo</Name><Description>Pendo is the only analytics platform that is built for product development organizations to gain the customer insight required to build more engaging software. Pendo’s platform provided product teams behavioral and attitudinal analytics with actionable tools that enable enterprises to improve customer engagement.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Poppy</Name><Description>Poppy is a female-founded flower company on a mission to deliver quality flowers at fair prices ‍using technology to create ease in the ordering process, sourcing flowers from the best, eco-friendly farms in the world, and letting you choose if you want flowers handcrafted by our nationwide network of talented floral designers, or if you want to design them yourself.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Punchlist</Name><Description>Punchlist serves home sellers and sellers’ agents who need to make time-sensitive repairs after inspection in order to close. Customers upload a list of repairs that need to be completed, receive a quote within 24 hours, and have repairs completed within a matter of days.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Qoreboard</Name><Description>Qoreboard is building a platform that allows customers to provide actionable insights and motivational messages to their employees based on their performance using micro-goals. The company replaces generic coaching with specific, individualized, and motivational coaching based on data.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Reveal Mobile</Name><Description>Reveal Mobile is a leading audience platform for app publishers and developers. Based in Raleigh, NC, the company allows any app publisher or media company to better understand and target their mobile audience. Utilizing patent-pending algorithms, Reveal Mobile offers precise marketing across demographics, real-world and digital interest, location and political affiliation.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Royalty Exchange</Name><Description>Royalty Exchange operates a centralized platform where all types of royalty assets – music, television and film or patents, intellectual property, and mineral rights – can be bought or sold in an effort to bring value to both the investor and seller.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Sarda</Name><Description>Sarda provides system manufacturers with game-changing capabilities to increase performance, shrink size, thickness and weight, and increase energy efficiency and battery life. Sarda, a fabless power semiconductor manufacturer, produces voltage regulator modules which integrate a gFET™ (gallium arsenide field effect transistor) switch fabric die, CMOS driver die and passive components in an ultra compact standard semiconductor package. By making the switching speed 10x faster than today’s silicon-based modules, Sarda shrinks the voltage regulator’s footprint and height by 60 to 80%. Sarda integrates multiple voltage regulators in an ultra compact package, reducing cost and enabling granular power delivery.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Second Nature</Name><Description>Second Nature (fka FilterEasy) is a subscription commerce solution delivering high-quality air filters directly to consumers on a predetermined schedule. By working directly with the nation’s largest residential air filter manufacturer, the company is able to deliver the exact filters a property needs at a cost that’s less than the stores ensuring that the filters are changed regularly.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Sense Photonics</Name><Description>Sense Photonics is building solid state LiDAR systems that will enable the mass adoption of autonomous vehicles.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Sift Media</Name><Description>Sift Media is an automated mobile ad purchasing platform based on a proprietary app graph algorithm aiming to inform purchase decisions of real-time bidding (RTB) inventory.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Silbo</Name><Description>Silbo is a software platform for recreational sports leagues and referees to connect and facilitate the scheduling of games. Their platform, RefXchange, enables leagues to upload games, and referees to self-select which games they would like to officiate, making them the “Uber of Sports Officiating”.</Description></Stakeholder></Organization><Vision><Description>Achieving the Unbelievable</Description><Identifier>_ea8cd9f6-0501-11ec-876f-62462c83ea00</Identifier></Vision><Mission><Description>To serve our LPs, serve entrepreneurs, serve the customers who support our entrepreneurs and serve our communities</Description><Identifier>_ea8cdb04-0501-11ec-876f-62462c83ea00</Identifier></Mission><Value><Name>Service</Name><Description>Our Philosophy is to Serve ~ Being a venture capitalist is a privilege. One that we don’t take lightly. Our sole philosophy is to serve; serve our LPs, serve entrepreneurs, serve the customers who support our entrepreneurs and serve our communities. We know what it is like to be underestimated. It can be lonely, frustrating and tiresome. But we also believe it is within the underestimated that greatness can be achieved. We find great pride in being their champion.</Description></Value><Value><Name>Automation</Name><Description>Automation of Tasks ~ Leveraging emerging technology to automate tasks where computers outperform humans</Description></Value><Value><Name>Data</Name><Description>Data-Driven Decisions ~ Collecting, storing and harnessing the world's data to improve decision making for humans and machines</Description></Value><Value><Name>Expertise</Name><Description>Democratizing Expertise ~ Technology-enabled business models that make accessing knowledge and outsourcing to experts easier and cheaper</Description></Value><Value><Name>Efficiency</Name><Description>Reducing Inefficiency ~ Bringing greater efficiency via emerging technology to markets that are highly inefficient today due to human constraints</Description></Value><Value><Name>Markets</Name><Description/></Value><Value><Name>Technology</Name><Description/></Value><Goal><Name>People</Name><Description>Back Great People</Description><Identifier>_ea8cdc12-0501-11ec-876f-62462c83ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Talented and decent people are the foundation for all great success stories. We want to work with exceptionally talented people with impeccable ethics and decency.</OtherInformation><Objective><Name>Talent, Ethics &amp; Decency</Name><Description>Work with talented, ethical and decent people</Description><Identifier>_ea8cdd16-0501-11ec-876f-62462c83ea00</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Conviction</Name><Description>Invest with Conviction</Description><Identifier>_ea8cde1a-0501-11ec-876f-62462c83ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Doing unbelievable things means pressing on when all signs point to no. We back our founders with the exceptional conviction to push forward when others would retreat.</OtherInformation><Objective><Name>Persistence</Name><Description>Push forward when others would retreat.</Description><Identifier>_ea8cdf28-0501-11ec-876f-62462c83ea00</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Missions</Name><Description>Enhance the odds of success for impossible missions</Description><Identifier>_ea8ce068-0501-11ec-876f-62462c83ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Give More Than Capital ~ Money is a commodity. Our partners provide guidance, expertise and connections to greatly enhance the odds of success for impossible missions.</OtherInformation><Objective><Name>Guidance</Name><Description>Provide guidance</Description><Identifier>_ea8ce180-0501-11ec-876f-62462c83ea00</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Expertise</Name><Description>Provide expertise</Description><Identifier>_ea8ce298-0501-11ec-876f-62462c83ea00</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Connections</Name><Description>Provide connections</Description><Identifier>_ea8ce39c-0501-11ec-876f-62462c83ea00</Identifier><SequenceIndicator>3.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Service</Name><Description>Serve the Underserved</Description><Identifier>_ea8ce4a0-0501-11ec-876f-62462c83ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Underserved People</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Underserved Places</Name><Description/></Stakeholder><OtherInformation>Success doesn’t come in one shape, size, color or location. We seek to rewrite the idea of who and where venture returns are possible.</OtherInformation><Objective><Name>People</Name><Description>Foster venture returns among nontraditional entrepreneurs</Description><Identifier>_ea8ce5c2-0501-11ec-876f-62462c83ea00</Identifier><SequenceIndicator>4.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Places</Name><Description>Foster venture returns in unexpected places</Description><Identifier>_ea8ce6c6-0501-11ec-876f-62462c83ea00</Identifier><SequenceIndicator>4.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2021-08-24</PublicationDate><Source>https://www.ideafundpartners.com/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>
