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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About Ideation</Name><Description>Ideation specializes in creative product design and development. We apply our expertise in the fields of data analytics, technology, engineering, education, transportation, emergency management, and hazard mitigation to software, program management, and training products and services for civilian government agencies.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>Ideation, Inc.</Name><Acronym>IDTN</Acronym><Identifier>_19e89d36-723d-11ec-b125-c1f12983ea00</Identifier><Description>As indicated by its name, Ideation, Inc., was founded based on the defining concept of the ideation process, which encompasses the conception of an idea, which leads to innovation, then to development, and finally to actualization. The ideation process is all about coming up with potential solutions for a problem.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>Civilian Government Agencies</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Ideation, Inc. Leaders</Name><Description>Individuals in leadership positions have guided, influenced, and greatly contributed to the direction and success of Ideation. Our leaders exemplify the core values and abilities that Ideation has been built upon. Get to know a little about our employees who lead by example.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Gopal Raja</Name><Description>President &amp; CEO</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Deborah Zurielle</Name><Description>Vice President &amp; QA/QC Manager</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>David Coker</Name><Description>Director, Technology Division</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>JoAnna Wagschal</Name><Description>Director, Training Division</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bri Rodriguez</Name><Description>Principal Instructional Designer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Steve McMaster</Name><Description>Principal Hazard Mitigation Specialist</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Anita Tipler</Name><Description>Senior Business Administrator</Description></Stakeholder></Organization><Vision><Description>Problems are solved</Description><Identifier>_19e89ea8-723d-11ec-b125-c1f12983ea00</Identifier></Vision><Mission><Description>To identify potential solutions</Description><Identifier>_19e89f8e-723d-11ec-b125-c1f12983ea00</Identifier></Mission><Value><Name>Character</Name><Description>Core Values ~ Having a good reputation is paramount, and it stems from strength of character. | There is a proverb that says, “When wealth is lost, nothing is lost; when health is lost, something is lost; when character is lost, everything is lost.” Our character is evidenced by our attitudes and is demonstrated by our actions. We advocate that each of our employees emulate the following values, and we expect that these values will both shape our relationships and guide our work ethic.</Description></Value><Value><Name>Truth</Name><Description>We want to be people that habitually tell the truth—to ourselves and to others. Being truthful is about being genuine, sincere, and transparent. We desire straight talk and accurate judgments. We believe that truth is the foundation for trust and is something that inspires loyalty.</Description></Value><Value><Name>Respect</Name><Description>We believe that each individual should look out not only for his or her own interests, but also for the interests of others. We appreciate different viewpoints, as we know that each person offers valuable qualities and ideas. We strive to cultivate a practice of holding our co-workers, partners, and clients in high esteem.</Description></Value><Value><Name>Integrity</Name><Description>We believe it is imperative that we adhere to moral and ethical principles and distinguish between right and wrong. We endeavor to be fair, just, and reasonable in all our dealings. Exhibiting honest, upright behavior reinforces our reputation for being trustworthy.</Description></Value><Value><Name>Innovation</Name><Description>Innovation was a founding principle of Ideation. We seek to innovate by bringing new ideas and applying new methods and products to solve problems. With a constant goal of improving ways to do things, we apply techniques and technologies to modernize and streamline processes and products.</Description></Value><Goal><Name>Projects</Name><Description>Design and develop projects</Description><Identifier>_19e8a0d8-723d-11ec-b125-c1f12983ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Our team loves to solve challenging problems, especially when solutions call for doing more with less. We use innovative, yet simple and practical, design-thinking principles and then apply suitable technology to find targeted solutions. We cultivate strengths in creating new thoughts and in finding connections between different ideas or between seemingly disparate phenomena. Drawing upon our team members’ diverse perspectives sparks fresh ideas and spurs innovation, which result in better products.</OtherInformation><Objective><Name>Ideation</Name><Description>Conduct ideation sessions</Description><Identifier>_19e8a1b4-723d-11ec-b125-c1f12983ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Data</Name><Description>Apply data science and data analysis</Description><Identifier>_19e8a27c-723d-11ec-b125-c1f12983ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>AI/ML</Name><Description>Apply artificial intelligence/machine learning</Description><Identifier>_19e8a362-723d-11ec-b125-c1f12983ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Automation</Name><Description>Automate processes</Description><Identifier>_19e8a434-723d-11ec-b125-c1f12983ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Analyses</Name><Description>Analyze business processes</Description><Identifier>_19e8a510-723d-11ec-b125-c1f12983ea00</Identifier><SequenceIndicator>5</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Visualization</Name><Description>Visualization data</Description><Identifier>_19e8a5ec-723d-11ec-b125-c1f12983ea00</Identifier><SequenceIndicator>6</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Learning</Name><Description>Design instruction for adult learning</Description><Identifier>_19e8a6b4-723d-11ec-b125-c1f12983ea00</Identifier><SequenceIndicator>7</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Adults</Name><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2022-01-10</PublicationDate><Source>http://www.ideationinc.com/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>
