<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About the Intelligent Research Group</Name><Description>Intelligent Research Group utilizes unique research methodologies to reach current and prospective customers to understand how they use products, software, services and hardware in the B2B space.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>Intelligent Research Group</Name><Acronym>IRG</Acronym><Identifier>_95c80d10-fc6d-11eb-bcc3-7250fd82ea00</Identifier><Description/><Stakeholder StakeholderTypeType="Person"><Name>Eli Diament</Name><Description>Director, Azurite Consulting; Head of Research Insights, Intelligent Research Group</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Zeljko Kacanski</Name><Description>Data Manager &amp; Customer Insights, Azurite Consulting; Marketing, Intelligent Research Group</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kevin Peters</Name><Description>Associate Manager at Azurite Consulting; Survey Manager, Intelligent Research Group</Description></Stakeholder></Organization><Vision><Description>Business decisions made with confidence and conviction</Description><Identifier>_95c80f40-fc6d-11eb-bcc3-7250fd82ea00</Identifier></Vision><Mission><Description>To understand how customers use products, software, services and hardware in the B2B space</Description><Identifier>_95c81058-fc6d-11eb-bcc3-7250fd82ea00</Identifier></Mission><Value><Name>Customization</Name><Description>We build it from scratch ~ Unlike competitors who rely on templates, for us each project is custom to ensure we meet our clients' research objectives.</Description></Value><Value><Name>Insight</Name><Description>Deeper insight ~ Our client's tell us that we are able to provide differentiated insights that help them define a true understanding of their customers.</Description></Value><Value><Name>Speed</Name><Description>We do it really fast! ~ We deliver findings faster than any of our competitors. We're accustomed to rapid timelines and challenging research goals.</Description></Value><Value><Name>Research</Name><Description>We specialize in primary research in the B2B space ~ Our unique research methodologies enable us to provide unparalleled quality and meet each of our client's specific needs and research objectives.</Description></Value><Value><Name>Targeting</Name><Description>We use machine learning to laser target the precise respondent set to meet the research objectives.</Description></Value><Value><Name>Adaptation</Name><Description>We adjust on every survey, to continually ensure quality, precision and exact targeting.</Description></Value><Goal><Name>Benchmarking</Name><Description>Compare products and offerings to competitors</Description><Identifier>_95c811ac-fc6d-11eb-bcc3-7250fd82ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Competitive benchmarking ~ We help profile how your products and offerings compare to competitors using innovative statistical approaches and visualization techniques that allow you to rapidly identify new insights.</OtherInformation><Objective><Name>Statistics</Name><Description>Use innovative statistical approaches</Description><Identifier>_95c812b0-fc6d-11eb-bcc3-7250fd82ea00</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Visualization</Name><Description>Use visualization techniques</Description><Identifier>_95c81382-fc6d-11eb-bcc3-7250fd82ea00</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Users &amp; Products</Name><Description>Help businesses align product offering to specific market segments</Description><Identifier>_95c81468-fc6d-11eb-bcc3-7250fd82ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Businesses</Name><Description/></Stakeholder><OtherInformation>User &amp; product characteristics ~ We have expertise profiling and segmenting target end-users and customers to help businesses align your product offering to specific market segments based on precise user characteristics and needs.</OtherInformation><Objective><Name>Profiling</Name><Description>Profile target end-users and customers</Description><Identifier>_95c8154e-fc6d-11eb-bcc3-7250fd82ea00</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Segmentation</Name><Description>Segment target end-users and customers</Description><Identifier>_95c81634-fc6d-11eb-bcc3-7250fd82ea00</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Markets</Name><Description>Assist with market research</Description><Identifier>_95c81724-fc6d-11eb-bcc3-7250fd82ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Market entry &amp; growth ~ We dedicate resources to assist with your custom market research needs. We are members of numerous proprietary datasets that we regularly leverage to forecast drivers of growth in your industry.</OtherInformation><Objective><Name>Growth</Name><Description>Leverage proprietary datasets to forecast drivers of industry growth</Description><Identifier>_95c8181e-fc6d-11eb-bcc3-7250fd82ea00</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Brands</Name><Description>Understand and compare brand performance and identify improvement opportunities</Description><Identifier>_95c81904-fc6d-11eb-bcc3-7250fd82ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Customer Satisfaction ~ We specialize in surveys, observations, interviews and focus groups to measure end-user experience to allow you to understand and compare brands performance and identify improvement opportunities.</OtherInformation><Objective><Name>Customer Satisfaction</Name><Description>Measure end-user experience</Description><Identifier>_95c819f4-fc6d-11eb-bcc3-7250fd82ea00</Identifier><SequenceIndicator>4.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2021-08-13</PublicationDate><Source>https://www.intelligentresearchgroup.com/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>
