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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About Kindful</Name><Description>Do Good. Be Kindful. -- Kindful was founded with a simple idea in mind: nonprofits should be able to spend less time focused on their database and more time focused on their mission. With a beautifully designed, intuitive CRM solution that seamlessly works with all your fundraising tools, we help you stay away from your computer so you can stay in front of your donors. Stop wasting time with clunky databases, manual import-export integrations and confusing analytics. Kindful is your fully integrated online fundraising CRM.</Description><OtherInformation>We understand that running a nonprofit has a lot of moving pieces. You are changing the world, and you need partners that not only are experts in their field, but also care about your mission.</OtherInformation><StrategicPlanCore><Organization><Name>Kindful</Name><Acronym>K2</Acronym><Identifier>_17dca238-38b5-11e7-a465-a016d1d54719</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Nonprofit Organizations</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Kindful Team</Name><Description>Meet Our Team!At Kindful, almost 40% of our staff comes from the nonprofit world. We have former fundraisers, board members, consultants, and even a past executive director -- working alongside top-notch, veteran talent from the tech world -- to ensure that Kindful is both a modern fundraising platform and also exactly what your nonprofit needs. We were built to help you grow.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Chris Barrett</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Daniel Bateman</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jeremy Bolls</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Pete Brumm</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Matt Clark</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Cameron Council</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nate Davenport</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kaylee Edmondson</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mackenzie Elliott</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jared Evers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jared DeLong</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ty DeLong</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Marty Farris</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Frank Fuston</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Grey Garner</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sean Groleau</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Olivia Huggins</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Hitanshu Joshi</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Shaun Krilanovich</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Chris Lovett</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tyler Mangan</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jonathan Mayfield</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Julia Meadows</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Joel Meier</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Laura Meyerhoff</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dustin Moore</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Chris Murphy</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Lars Söderkvist</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Katie Pflueger</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jason Vowell</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Annie Williams</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Kindful Technology Partners</Name><Description>Use the Kindful API to earn money and create meaningful integrations that help nonprofits succeed. Perfect for:* App developers* Software-as-a-Service (SaaS) providers* Donor intelligence and prospect research providers</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Emma</Name><Description>Email Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>MailChimp</Name><Description>Email Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>ClickBid</Name><Description>Fundraising</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>QuickBooks</Name><Description>Accounting</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Shopify</Name><Description>Ecommerce</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>EventBrite</Name><Description>Event registration</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>One Click Politics</Name><Description>Advocacy</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Stripe</Name><Description>Payment Processing</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>PayPal</Name><Description>Payment Processing</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Authorize Net</Name><Description>Payment Processing</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Google Analytics</Name><Description>Analytics</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>BigRiver</Name><Description>Fundraising</Description></Stakeholder></Organization><Vision><Description>A more beautiful world.</Description><Identifier>_17dca3e6-38b5-11e7-a465-a016d1d54719</Identifier></Vision><Mission><Description>To empower nonprofit organizations to maximize their potential.</Description><Identifier>_17dca4ae-38b5-11e7-a465-a016d1d54719</Identifier></Mission><Value><Name>Volunteerism</Name><Description>We ... care about our customers. We make it a point to volunteer -- not just as individuals, but as a staff -- at local nonprofits. We even promote our customers through our own marketing channels, encouraging others to support the amazing work they are doing.</Description></Value><Value><Name>Beauty</Name><Description>We believe beauty and functionality go hand in hand.You're creating a more beautiful world everyday. Why shouldn't your data be beautiful too?</Description></Value><Value><Name>Functionality</Name><Description/></Value><Value><Name>Data Integration</Name><Description>We believe in seamless integration of your tools and your data.Time is money. Why should you waste it trying to make all your development efforts sync up?</Description></Value><Value><Name>Data</Name><Description>We believe your data tells a story.It's simple: when your data makes sense, your mission thrives.</Description></Value><Value><Name>Storytelling</Name><Description/></Value><Goal><Name>Fundraising</Name><Description>Maximize the potential of fundraising databases.</Description><Identifier>_17dca558-38b5-11e7-a465-a016d1d54719</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Kindful believes your fundraising software should be functional and intuitive. Maximize the potential of your database with our dynamic CRM solution that includes everything you need for online fundraising -- all within a user-friendly design. We know that sometimes data is the last thing you want to look at, but with all the customized information you need built inside a distinctive and easy to use design, working with Kindful may just be the best part of your day. Information at your fingertips without the confusion of a clunky database. It's a beautiful thing.</OtherInformation><Objective><Name/><Description/><Identifier>_17dca634-38b5-11e7-a465-a016d1d54719</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Integration</Name><Description>Integrate fundraising and financial tools with databases.</Description><Identifier>_17dca6f2-38b5-11e7-a465-a016d1d54719</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>With Kindful, your third-party fundraising and financial tools seamlessly integrate with your database, keeping all your information in one place and all your efforts focused on what matters most. Using Eventbrite to manage registrations for your annual benefit gala? Sending out that big fundraising appeal with Emma or Mailchimp? Kindful plays nice with lots of other systems to create one central hub for all your donor relations. Kindful even seamlessly works with merchant processing providers and accounting software so you never have to waste time moving data from one system to another. And it all happens automatically. Sometimes you really can have it all.</OtherInformation><Objective><Name/><Description/><Identifier>_17dca896-38b5-11e7-a465-a016d1d54719</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Reporting</Name><Description>Make data meaningful and inspirational.</Description><Identifier>_17dca972-38b5-11e7-a465-a016d1d54719</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Your database tells the story of your organization. It should inspire and improve your work, not bog it down in overly complicated and segmented information. That's why Kindful's seamless integration and intuitive reporting is so powerful. It makes your data -- all your data -- mean something, guiding you to new and innovative ways to accomplish your goals. Your story matters. Your mission matters. Your data matters.</OtherInformation><Objective><Name/><Description/><Identifier>_17dcaa26-38b5-11e7-a465-a016d1d54719</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2017-05-14</PublicationDate><Source>https://www.kindful.com/about/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
