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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About LaunchDarkly</Name><Description>Feature Management for Modern Development -- Teams use LaunchDarkly to innovate faster, reduce risk, and break down the barriers between developer, product, marketing and sales.</Description><OtherInformation>The Feature Management Platform Powering the Best Software Products -- Our vision is to eliminate risk for developers and operations teams from the software development cycle. As companies transition to a world built on software, there is an increasing requirement to move quickly—but that often comes with the desire to maintain control. LaunchDarkly is the feature management platform that enables dev and ops teams to control the whole feature lifecycle, from concept to launch to value.Feature flagging is an industry best practice of wrapping a new or risky section of code or infrastructure change with a flag. Each flag can easily be turned on/off independent of code deployment (aka ”dark launching”).Equipping businesses with the ability to move at the speed of every deploy allows an entire company to learn rapidly, deliver value to their customers faster, and produce more value. Developers can build, marketing can launch, product can iterate, and sales can sell.</OtherInformation><StrategicPlanCore><Organization><Stakeholder StakeholderTypeType="Generic_Group"><Name>Teams</Name><Description>Living Up To Your Team's Full Potential -- We believe in building better products and more engaged teams.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>LaunchDarkly Leadership Team</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Edith Harbaugh</Name><Description>CEO &amp; Co-Founder</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>John Kodumal</Name><Description>CTO &amp; Co-Founder</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Adam Zimman</Name><Description>VP of Platform</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Hector Hernandez</Name><Description>VP of Sales</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jonathan Nolen</Name><Description>VP of Engineering</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ashley Williams</Name><Description>Director of People</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tim Keohane</Name><Description>VP of Finance</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>LaunchDarkly Board &amp; Advisors</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ethan Kurzweil</Name><Description>Board Member</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Josh Stein</Name><Description>Board Member</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Scott Raney</Name><Description>Board Member</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jonathan Heiliger</Name><Description>Board Observer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andy McLoughlin</Name><Description>Board Observer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sean Byrnes</Name><Description>Advisor</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nancy Ramamurthi</Name><Description>Advisor</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andy Chou</Name><Description>Advisor</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Giles Goodwin</Name><Description>Advisor</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Russ Thau</Name><Description>Advisor</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>LaunchDarkly Investors</Name><Description>People we're proud to partner with.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Bessemer Venture Partners</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Redpoint</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Vertex Ventures</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Threshold</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Uncork Capital</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Bloomberg Beta</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>500 Startups</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Cervin Ventures</Name><Description/></Stakeholder><Name>LaunchDarkly</Name><Acronym>LD</Acronym><Identifier>_0bc0f452-8837-11ea-ab00-13e00883ea00</Identifier><Description/></Organization><Vision><Description>Teams achieve their full potential.</Description><Identifier>_0bc0f628-8837-11ea-ab00-13e00883ea00</Identifier></Vision><Mission><Description>To eliminate risk for developers and operations teams from the software development cycle.</Description><Identifier>_0bc0f718-8837-11ea-ab00-13e00883ea00</Identifier></Mission><Value><Name>Innovation</Name><Description>Move at the Speed of Innovation -- Teams are under pressure to iterate faster and release features more often. Using feature flags in continuous delivery means you can integrate release, deployment, and operational management into the development cycle.</Description></Value><Value><Name>Iteration</Name><Description/></Value><Value><Name>Granularity</Name><Description>LaunchDarkly's feature management platform gives you granular control over what your users experience so you can safely test in production and quickly get valuable feedback from your users.</Description></Value><Value><Name>Control</Name><Description/></Value><Value><Name>Teamwork</Name><Description/></Value><Value><Name>Engagement</Name><Description/></Value><Value><Name>Feedback</Name><Description/></Value><Goal><Name>Iteration</Name><Description>Iterate quickly</Description><Identifier>3e96e1ce-ad67-4d8b-85eb-42b055bd36b9</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_0bc0f862-8837-11ea-ab00-13e00883ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Collaboration</Name><Description>Collaborate better</Description><Identifier>518c3965-a2a8-4c8e-9614-9b564d472db7</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_0bc0f948-8837-11ea-ab00-13e00883ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Learning &amp; Growth</Name><Description>Learn and grow</Description><Identifier>518c3965-a2a8-4c8e-xmt3-9b564d472db7</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_0bc0fa2e-8837-11ea-ab00-13e00883ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><Source>https://launchdarkly.com/about-us/</Source><Identifier>_0bc0fb1e-8837-11ea-ab00-13e00883ea00</Identifier><StartDate/><EndDate/><PublicationDate>2020-04-26</PublicationDate><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation><Submitter><Identifier>_0bc0fc22-8837-11ea-ab00-13e00883ea00</Identifier><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></PerformancePlanOrReport>
