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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About LifePosts</Name><Description>LifePosts’ easy-to-use storytelling tools enable you to create beautiful online memorials or obituaries, tribute biographies, birthday celebrations, and digital keepsakes for all of life’s important milestones.Beyond that, you can convert your LifePosts to a custom designed book or a photo keepsake. In addition, we have arranged for public and semi-public LifePosts to be preserved for future generations in the Internet Archive, a library of significant works of culture used by the Smithsonian, the Library of Congress and other organizations.</Description><OtherInformation>Why LifePosts Was Created ~ Technology gives us plenty of ways of snapping and capturing life’s little moments. The cloud gives us unlimited storage; social media gives us ways of sharing quickly.But something is not quite right. The treatment on social media is usually fleeting, and mixed awkwardly with posts about boxing kangaroos and political outrages.Perhaps the biggest challenges emerge during the most significant emotional upheaval — the loss of a loved one. The old solution — the staff-written newspaper obituary — is fading away. Online solutions often lack sufficient beauty and make collaboration difficult. The decline of the obituary and the inadequacy of digital memorial tools have led to a tragic result: more and more people are vanishing without the proper recording of their lives.We also need a better, deeper way to pull together joyful milestones. We can capture the moments but it’s hard to quickly craft a textured tribute or celebration and guarantee it’s getting to intended readers, your closest friends and family. The cloud has become the New Attic, where our precious memories go to be stored, and ignored.Good news: there are now great ways to honor the most important people and celebrate the most important milestones.You can do something quick and elegant, or deep and multifaceted.You can better enlist friends and family to help – which will both relieve the burden on you and create a tribute that will better capture the person or moment. And you can share these tributes publicly or privately, and preserve them forever.</OtherInformation><StrategicPlanCore><Organization><Name>LifePosts</Name><Acronym>LPS</Acronym><Identifier>_924f973a-d49e-11eb-a08c-2aa5f382ea00</Identifier><Description/><Stakeholder StakeholderTypeType="Person"><Name>Steven Waldman</Name><Description>Founder &amp; CEO ~ Waldman is a journalist and entrepreneur who in 1999 founded Beliefnet.com, which became the largest multifaith spirituality website. The successful site pioneered many “Web 1.0” approaches to creating high quality content, including tapping into the incredible stories of its readers. More recently, Waldman has become an expert on the transformation of the American news business, authoring a landmark study for the Federal Communications Commission about “the changing media landscape in a broadband age.” When he’s not busy working, he is likely obsessively making photo books to commemorate every vacation and milestone. His wife, Amy Cunningham, is a funeral director and writer.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Aamir Rind</Name><Description>chief technology officer ~ Aamir is a full-stack web application engineer, specializing in Python and Django. He has built applications for several startups, including Pipl.com and SlateUp.com. His contributions to the programming community have established him as among the top Python and Django developers in Pakistan. </Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>TechAffinity</Name><Description>Development and technology support has also been provided by TechAffinity (Rasheed Salih, Vikramsrinath Sriraman, Senthil Srinivasan).</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rasheed Salih</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Vikramsrinath Sriraman</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Senthil Srinivasan</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ray Rettino</Name><Description>Ray Rettino served as our Senior Technology Advisor throughout.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Elizabeth Sams</Name><Description>Executive Editor ~ Elizabeth was Executive Editor of Beliefnet.  She was formerly an award-winning journalist and documentary film producer for Frontline, ABC News and other news organizations.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>LifePosts.com Designers</Name><Description>The site was designed by Lisa Powers.  Additional design and product work has been provided by Ned Berke, Monica Torrjeon, Brian Cordyack, and Joanna Choy.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Lisa Powers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ned Berke</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Monica Torrjeon</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Brian Cordyack</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Joanna Choy</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>LifePosts Special Advisors</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ju-Don Marshall Roberts</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Lisa Melmed</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Deborah Caldwell</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jean Hellering</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ray Rettino</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>LifePosts Investors</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Lauren Zalaznick</Name><Description>Senior Advisor ~ Lauren is the former Executive Vice President of NBC Universal.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dick Costolo</Name><Description>former CEO of Twitter</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>North Base Media</Name><Description>started by Marcus Brauchli, former editor of the Wall Street Journal and Washington Post</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jon Miller</Name><Description>former President of AOL and News Corp Digital</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Julius Genachowski</Name><Description>Managing Director of the Carlyle Group and former Chairman of the Federal Communications Commission</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Larry Hackett</Name><Description>former Managing Editor of People Magazine</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>American Public Media</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Gary Ginsberg</Name><Description>Executive Vice President of Time Warner</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bruce H. McEver</Name><Description>founder and Chairman of Berkshire Capital</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jonathan Alter</Name><Description>author, political columnist, television analyst and entertainment producer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Susan Margolin</Name><Description>co-founder of New Video Group and President of Docudrama and Special Acquisition for Cinedigm</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andrew Yang</Name><Description>founder of Venture for America</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Elizabeth Sams</Name><Description>Executive Vice President of Beliefnet</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ethan Devine</Name><Description>partner and Fund Manager at Indus Capital</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ava Seave</Name><Description>principal and co-founder of Quantum Partners</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Paul Noglows</Name><Description>Executive Producer of the Forbes Summit Group</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Elizabeth Andrion</Name><Description>has been a top advisor to two different Chairmen of the Federal Communications Commission</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Lisa Melmed</Name><Description>consultant for A&amp;E Television Networks</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>David Feinberg</Name><Description>founder of Feinberg Hanson LLP</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bob Verrico</Name><Description>founder and Executive Chairman of InvestingChannel</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>David Perlmutter</Name><Description>founder of the Perlmutter Properties real estate brokerage firm</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kristopher D. Brown</Name><Description>partner at Dechert LLP</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Monica Desai</Name><Description>communications attorney</Description></Stakeholder></Organization><Vision><Description>Beautifully told, vividly celebrated lives</Description><Identifier>_924f98fc-d49e-11eb-a08c-2aa5f382ea00</Identifier></Vision><Mission><Description>To ensure that every person’s life story can be beautifully told, vividly celebrated, and preserved.</Description><Identifier>_924f9a28-d49e-11eb-a08c-2aa5f382ea00</Identifier></Mission><Value><Name>Lives</Name><Description/></Value><Value><Name>Storytelling</Name><Description/></Value><Value><Name>Beauty</Name><Description/></Value><Value><Name>Collaboration</Name><Description/></Value><Value><Name>Sharing</Name><Description/></Value><Value><Name>Celebration</Name><Description/></Value><Value><Name>Preservation</Name><Description/></Value><Goal><Name>Stories</Name><Description>Tell life stories</Description><Identifier>_924f9bae-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Create ~ Everyone should be able to tell the story of someone’s life easily and beautifully | LifePosts enables you to tell the stories of someone’s life, whether it’s a simple announcement, or a vibrant, multifaceted web experience.You can choose from several pre-set milestone types for memorials and celebration...You can use any or all of the storytelling tools — just one, or all three.The key: you do not have to do this all at once. These tools are designed so you can do a little bit at a time — one moment, one question, one picture. Before you know it, you’ll have a beautiful tribute.You can post photos, videos, audio clips or documents from your phone or computer.And you can copy any photos or videos you already have in Facebook over into your LifePosts library. No need to upload them again.</OtherInformation><Objective><Name>Memorials</Name><Description>Memorialize individuals, groups, and pets</Description><Identifier>_924f9cc6-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Memorials ~ Individual, Group, or Event Pet</OtherInformation></Objective><Objective><Name>Celebrations</Name><Description>Celebrate life events</Description><Identifier>_924f9dde-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Celebrations ~ Birth, Rite of Passage, Graduation, Engagement, Wedding, Birthday, Honors, Wedding Anniversary, Personal History</OtherInformation></Objective><Objective><Name>Others</Name><Description>Create other types of life stories</Description><Identifier>_924f9f00-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Create Your Own ~ Possibilities might include: adoptions, retirement, military enlistment, religious conversion, sobriety anniversaries, being born again, and  many more</OtherInformation></Objective></Goal><Goal><Name>Collaboration</Name><Description>Facilitate collaboration</Description><Identifier>_924fa00e-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Collaborate ~ You shouldn’t have to go it alone | Telling the story of someone’s life or even capturing a particular milestone can be daunting. Don’t go it alone.We’ve made collaboration easy...When you enlist others to help, LifePosts becomes an experience — one that can bring joy and support along the way.</OtherInformation><Objective><Name>Photos</Name><Description>Enable sharing and reuse of photographs</Description><Identifier>_924fa108-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>When a friend posts a photo, a copy is also made for your personal media library, so you can use it throughout LifePosts if you like.</OtherInformation></Objective><Objective><Name>Co-Creation</Name><Description>Enable others to assist with creating and managing LifePosts</Description><Identifier>_924fa20c-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>You can even add Co-Creators — trusted friends and family who manage your LifePost with you.</OtherInformation></Objective></Goal><Goal><Name>Sharing</Name><Description>Share stories</Description><Identifier>_924fa306-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>LifePost Network</Name><Description>Our current LifePost Network includes:</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>HuffingtonPost</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>American Public Media</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Generosity.com</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Internet Archives</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Dodge Foundation</Name><Description/></Stakeholder><OtherInformation>Share ~ You can share the stories with friends — and the larger community</OtherInformation><Objective><Name>Social Media</Name><Description>Share LifePosts on social media</Description><Identifier>_924fa400-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Social Media</Name><Description/></Stakeholder><OtherInformation>It’s easy to share LifePosts on social media, and ...</OtherInformation></Objective><Objective><Name>Facebook</Name><Description>Pull Facebook photos and video directly into your LifePosts</Description><Identifier>_924fa50e-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Facebook</Name><Description/></Stakeholder><OtherInformation>you can pull your Facebook photos and video directly into your LifePosts with one click.</OtherInformation></Objective><Objective><Name>Network</Name><Description>Create a LifePosts Network of publishers and organizations</Description><Identifier>_924fa612-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator>3.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Publishers</Name><Description>We’re creating a LifePosts Network of publishers and organizations who love the real stories of interesting people and families.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>HuffingtonPost</Name><Description>For instance, HuffingtonPost, one of the largest news sites in the world, will be publishing LifePosts...</Description></Stakeholder><OtherInformation>Beyond making access to your social accounts easy, we are building a way to spread word of your loved one even farther and wider.</OtherInformation></Objective><Objective><Name>Amazing Lives</Name><Description>Share LifePosts on our Amazing Lives page and our social media feeds.</Description><Identifier>_924fa73e-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator>3.4</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>We also will share public and semi-public LifePosts on our Amazing Lives page and our social media feeds.</OtherInformation></Objective></Goal><Goal><Name>Preservation</Name><Description>Save LifePosts for future generations</Description><Identifier>_924fa932-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Internet Archive</Name><Description>Beyond that, we have arranged for public and semi-public LifePosts to be preserved for future generations in the Internet Archive, a library of significant works of culture used by the Smithsonian, the Library of Congress and other organizations.</Description></Stakeholder><OtherInformation>Preserve ~ Ensure that LifePosts are saved for future generations | We will never take down your LifePost.Some sites say that in order to see a memorial or other life milestone in future years you have to pay monthly or annual fees — forever. We don’t do that.</OtherInformation><Objective><Name/><Description/><Identifier>_924faa9a-d49e-11eb-a08c-2aa5f382ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2021-06-24</PublicationDate><Source>https://explore.lifeposts.com/about-lifeposts/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>
