Maturity Model for Metadata and Taxonomy of Digital AssetsPROGRESSION SEQUENCE FROM ONE MANAGEMENT MATURITY TO THE NEXT MANAGEMENT MATURITY 1. Ad Hoc > 2. Organize > 3. Measure > 4. Analyze > 5. OptimizeGISTICS_a57d3268-1fa5-11e5-8d62-4bf334e299ebGISTICS constitutes an innovation think-tank that speeds the development of clients’ capabilities in DAM and customer engagement -- how firms create and transform content into customer experiences and how firms attract, serve, and keep profitable customers for life, respectively._a57d34ac-1fa5-11e5-8d62-4bf334e299ebTo set forth a maturity model for metadata and a taxonomy of digital assets_a57d3588-1fa5-11e5-8d62-4bf334e299ebBasic Collections_a57d363c-1fa5-11e5-8d62-4bf334e299eb1Entail file-folder hierarchies and pre-assembled collections using file manager of a desktop PC or server; meaning comes from the structure; uses infer meaning from project file folder and non-standardized file namesFiles & Folders_a57d36e6-1fa5-11e5-8d62-4bf334e299eb1.1File name on a server, shared drive, DVD, etc. May contain suspect data (corrupted, missing fonts or placed art); "right-click" on file reveals basic file properties if any: date created, size and author; non-standard namesUser Permissions & Access Controls_a57d37ae-1fa5-11e5-8d62-4bf334e299eb1.2Self-directed basisDescriptive Keywords_a57d386c-1fa5-11e5-8d62-4bf334e299eb1.3NoneSearch Methods_a57d392a-1fa5-11e5-8d62-4bf334e299eb1.4Scan volumes and file directory of shared disk or DVD Workflows & Projects_a57d39e8-1fa5-11e5-8d62-4bf334e299eb1.5Project or brand folder structure in shared driver or CDStandards, Policies & Business Rules_a57d3a9c-1fa5-11e5-8d62-4bf334e299eb1.6Identify and record as needed Digital Rights_a57d3ba0-1fa5-11e5-8d62-4bf334e299eb1.7No system in place for rights managementSystem Integration_a57d3c54-1fa5-11e5-8d62-4bf334e299eb1.8None. Much offline in physical mediaReporting & Usage_a57d3d1c-1fa5-11e5-8d62-4bf334e299eb1.9No reporting mechanismsIdentified Collections_a57d3de4-1fa5-11e5-8d62-4bf334e299eb2Represent categorized and tagged group of reusable files, generally finished digital goods or renditions of varying size or resolution; collections resemble "buckets" of potentially useful items with little ability to cull contents into more granular and relevant setsFiles & Folders_a57d3eac-1fa5-11e5-8d62-4bf334e299eb2.1Primary level of organization and intelligence behind classification of content for use and potential reuse by identified usersUser Permissions & Access Controls_a57d3f9c-1fa5-11e5-8d62-4bf334e299eb2.2Create basic file sharing rules including passwords and shareDescriptive Keywords_a57d4064-1fa5-11e5-8d62-4bf334e299eb2.3Simple functional description such as "brochure" for a brand or market Search Methods_a57d412c-1fa5-11e5-8d62-4bf334e299eb2.4Simple keyword search, visual scan of thumbnails with basic collections Workflows & Projects_a57d41ea-1fa5-11e5-8d62-4bf334e299eb2.5Basic project stages with simple routing and notificationsStandards, Policies & Business Rules_a57d42bc-1fa5-11e5-8d62-4bf334e299eb2.6Rudimentary level of standards and practices designed for a basic, useful experience Digital Rights_a57d43e8-1fa5-11e5-8d62-4bf334e299eb2.7Simplistic levels of usage "ready for use", "in process", and "classified"System Integration_b9899784-2521-11e5-bd0c-82028515d2e82.8Minor linkages with internal systems needed for operationsReporting & Usage_b98999e6-2521-11e5-bd0c-82028515d2e82.9No reporting mechanismsCurated Collections_a57d44b0-1fa5-11e5-8d62-4bf334e299eb3Represent meaningful collections organized for known types to users to access; curation emphasizes quality-assured files and task-based use scenarios; most but not curated collections managed vetted and approved finished goods and not work in processFiles & Folders_a57d4582-1fa5-11e5-8d62-4bf334e299eb3.1EXIF and XMP data and file standards to provide greater file description and a richer asset experience for usersUser Permissions & Access Controls_a57d4672-1fa5-11e5-8d62-4bf334e299eb3.2Identify, create, manage, enforce rights and roles and regularly communicate to team and users Descriptive Keywords_a57d474e-1fa5-11e5-8d62-4bf334e299eb3.3More detailed descriptions of contents, treatments and possible applicationsSearch Methods_a57d482a-1fa5-11e5-8d62-4bf334e299eb3.4Basic taxonomy in place to serve folder organization and meaningful search Workflows & Projects_a57d4910-1fa5-11e5-8d62-4bf334e299eb3.5Full project lifecycle with robust notificationsStandards, Policies & Business Rules_a57d49ec-1fa5-11e5-8d62-4bf334e299eb3.6Semi-enforced and structured policies for assets pre and post DAMDigital Rights_a57d4ad2-1fa5-11e5-8d62-4bf334e299eb3.7Administrative Metadata fields describing rights, usage and licensingSystem Integration_b9899ac2-2521-11e5-bd0c-82028515d2e83.8Basic integration with operations systems for approvals and workflowReporting & Usage_b9899b94-2521-11e5-bd0c-82028515d2e83.9Basic reporting in placeFaceted Collections_a57d4bae-1fa5-11e5-8d62-4bf334e299eb4Represent often sizeable groups of diverse sets of files, templates, reusable assets, and business records, optimized for a large, geographically distributed and diverse group of users to access; more than just a collection, this level integrates schedules and release calendars across many project teams, surfacing "coming soon" itemsFiles & Folders_a57d4c8a-1fa5-11e5-8d62-4bf334e299eb4.1Dynamic presentation of role-based collections, correlating asset profiles and user-engagement criteria; transcends file and folder structuresUser Permissions & Access Controls_a57d4e60-1fa5-11e5-8d62-4bf334e299eb4.2Initial setup of user personas and tiered levels of access and control Descriptive Keywords_a57d4f46-1fa5-11e5-8d62-4bf334e299eb4.3Detailed descriptive keywords and synonym rings aiding search Search Methods_a57d5040-1fa5-11e5-8d62-4bf334e299eb4.4Rich taxonomy including controlled vocabularies to serve greater access via keyword and browsing Workflows & Projects_a57d5130-1fa5-11e5-8d62-4bf334e299eb4.5Resource scheduling integrated to multiple workflowsStandards, Policies & Business Rules_a57d5216-1fa5-11e5-8d62-4bf334e299eb4.6Enforced standards and rules for departmental and personal useDigital Rights_a57d5306-1fa5-11e5-8d62-4bf334e299eb4.7Detailed rights and usage policies for user for asset useSystem Integration_b9899c84-2521-11e5-bd0c-82028515d2e84.8Intelligent integration for creative processes and business logic feeding and supporting DAMReporting & Usage_b9899d60-2521-11e5-bd0c-82028515d2e84.9Directed reports measuring the use of assetsComponentized Collections_a57d5450-1fa5-11e5-8d62-4bf334e299eb5Organize an "atomized" set of media components, templates, and approved copywritten text, using XML standards for workflows (ADSL, XBRL, XPDL) to drive automated multichannel publications and outputs; often this requires a consolidated information repository for all business data or communicationsFiles & Folders_a57d5540-1fa5-11e5-8d62-4bf334e299eb5.1All digital components exposed as uniquely tagged expressions within a with communication-interactions repositories; may include strongly attached (embedded) metadata and workflow contributionsUser Permissions & Access Controls_a57d5626-1fa5-11e5-8d62-4bf334e299eb5.2Custom views and personalized settings serving targeted users and needs Descriptive Keywords_a57d5720-1fa5-11e5-8d62-4bf334e299eb5.3Detailed descriptive keywords and synonym rings aiding search Search Methods_a57d5810-1fa5-11e5-8d62-4bf334e299eb5.4Rich taxonomy including controlled vocabularies to serve greater access via keyword and browsing Workflows & Projects_a57d58f6-1fa5-11e5-8d62-4bf334e299eb5.5Event-triggered publishing and distribution workflowsStandards, Policies & Business Rules_a57d59f0-1fa5-11e5-8d62-4bf334e299eb5.6Enforced and structured standards throughout metadata creation serving business needsDigital Rights_a57d5ae0-1fa5-11e5-8d62-4bf334e299eb5.7Use of DRM tools to serve creative processSystem Integration_b9899e3c-2521-11e5-bd0c-82028515d2e85.8Full integration with required internal and external systems for creative process, approvals and collaboration Reporting & Usage_b9899f36-2521-11e5-bd0c-82028515d2e85.9Detailed reporting structure based on department schedules and campaignsSemantic Collections_a57d5bc6-1fa5-11e5-8d62-4bf334e299eb6Enable personalized presentations and user experiences, using customer personas and microformats to assemble and bind media and content components into personalized finished digital goods; semantic collections include assets residing in other DAMs, content managers, and social networking platformsFiles & Folders_a57d5cca-1fa5-11e5-8d62-4bf334e299eb6.1Folders no longer applicable; all elements reside as discrete elements communication-interactions repositories and linked to customer engagement objects and execution systemsUser Permissions & Access Controls_a57d5dba-1fa5-11e5-8d62-4bf334e299eb6.2Customization and personalized experiences at department, team, and personal levelsDescriptive Keywords_a57d5ea0-1fa5-11e5-8d62-4bf334e299eb6.3Including possible folksonomy type applicationSearch Methods_a57d5fb8-1fa5-11e5-8d62-4bf334e299eb6.4Use of thesauri and ontologies serving greater access to assets and meaning to collectionsWorkflows & Projects_a57d60b2-1fa5-11e5-8d62-4bf334e299eb6.5Policy-driven resource allocation and re-tasking across a supply networkStandards, Policies & Business Rules_a57d61ac-1fa5-11e5-8d62-4bf334e299eb6.6Creation of new standards and policies serving personalized workflows and business needsDigital Rights_a57d62ba-1fa5-11e5-8d62-4bf334e299eb6.7Use of DRM tools to serve creative processSystem Integration _b989a030-2521-11e5-bd0c-82028515d2e86.8Increased collaborative tools for self-serving and group workReporting & Usage_b989a148-2521-11e5-bd0c-82028515d2e86.9Personalized reporting tools and analytics for power users2015-07-01http://dambestpractices.com/maturity-model-for-metadata-and-taxonomy-of-digital-assets/OwenAmburOwen.Ambur@verizon.net