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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About Monday.com</Name><Description>A platform for a new way of working ~ The Work OS that lets you shape workflows, your way</Description><OtherInformation>Everything you need for any workflow ~ Easily build your ideal workflow with monday.com building blocks... Build and manage any process, project or workflow. | Boards ~ Everything starts with a visual board — the core of monday.com Work OS. Tailor it your way and manage anything from projects to departments.</OtherInformation><StrategicPlanCore><Organization><Name>Monday.com</Name><Acronym>MNDY</Acronym><Identifier>_881a00d0-5073-11ea-b45d-4cfe1c83ea00</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Teams</Name><Description>Boost your team’s alignment, efficiency, and productivity by customizing any workflow to fit your needs.</Description></Stakeholder></Organization><Vision><Description>A new way of working</Description><Identifier>_1bee70b6-e5be-11ec-a5c1-05f8fb82ea00</Identifier></Vision><Mission><Description>To enable users to shape workflows</Description><Identifier>_1bee71c4-e5be-11ec-a5c1-05f8fb82ea00</Identifier></Mission><Value><Name>Productivity</Name><Description>Streamline your work for maximum productivity ~ Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization.</Description></Value><Value><Name>Collaboration</Name><Description>Bring teams together to drive business impact ~ Collaborate effectively organization-wide to get a clear picture of all your work. Stay in the loop with easy-to-use automations and real-time notifications.</Description></Value><Value><Name>Strategic Alignment</Name><Description>Stay on track to reach your goals, faster ~ Get a high-level overview of your organization with customizable dashboards. Make confident decisions and easily scale workflows for your evolving needs.</Description></Value><Value><Name>Culture</Name><Description>Our culture ~ When you break it down, it's all about the people</Description></Value><Value><Name>Transparency</Name><Description>Both as a team and deeply rooted in our platform, is complete visibility into everything we do. We believe that transparency creates a culture of empowerment; and a more empowered team is a more productive team.</Description></Value><Value><Name>Impact</Name><Description>We grow and innovate together with, and inspired by, our customers. To deliver value, we listen, understand, and then act. We believe in taking initiative and pushing boundaries to achieve the most impact-driven outcomes.</Description></Value><Value><Name>Data</Name><Description>Data-driven ~ Some might say we’re ‘data obsessed’. From our product roadmap to marketing campaigns, our customer success approach to design decisions, we always seek the truth in the numbers. Our entire team is committed to this approach.</Description></Value><Value><Name>Ownership</Name><Description>We constantly aspire to ‘outdo our best’. As one global team, we take ownership over the quality of our own contributions, but even more so, pride in what we deliver together. We keep at it until we get it right.</Description></Value><Value><Name>Inclusivity</Name><Description>Diversity, belonging, and inclusion are rooted in our being. We celebrate individuality together as a team. We strive to build both a company and a platform based on the inclusivity we yearn to see in workplaces across the globe.</Description></Value><Value><Name>Accountability</Name><Description>We celebrate our successes, we learn from our failures and we always own the results. We’re accountable to one another and value opinions, while independently owning processes from A-Z.</Description></Value><Goal><Name>Processes, Projects &amp; Workflows</Name><Description>Build and manage processes, projects and workflows</Description><Identifier>_1bee7264-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>CRM horizontal ~ Gain visibility into your sales pipeline to boost productivity.</OtherInformation><Objective><Name>CRMs</Name><Description>Tailor customer relationship management systems to fit sales cycles</Description><Identifier>_1bee7304-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Flexible and intuitive ... Customizable to fit your sales cycle ~ Easily tailor your CRM to work for you, without any development help. Edit deal stages, add as many columns as you'd like, manage multiple pipelines at once, and more.</OtherInformation></Objective><Objective><Name>Communication</Name><Description>Communicate efficiently</Description><Identifier>_1bee73a4-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Emails &amp; Activities ... Centralize client communication ~ Communicate efficiently with your contacts by integrating your email. Automatically log sent emails, keep track of interactions, and use personalized email templates to save you time.</OtherInformation></Objective><Objective><Name>Sales</Name><Description>Automate sales processes</Description><Identifier>_1bee743a-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Automations ... Save valuable time by automating sales processes ~ Close more deals by automating repetitive work. Automatically assign leads to reps, set reminders for upcoming activities, get notified when a lead opens an email, and more.</OtherInformation></Objective><Objective><Name>Perspectives</Name><Description>Display both details and the full picture</Description><Identifier>_1bee74da-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>1.4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Get the full picture. ~ From every single deal to the entire overview.</OtherInformation></Objective><Objective><Name>Overviews</Name><Description>Provide overviews of each deal</Description><Identifier>_1bee757a-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>1.4.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Get an instant overview of each deal ~ With a single click, quickly access allthe information you need to close deals.  View contact details, understand dealprogress, and what needs to be done next.</OtherInformation></Objective><Objective><Name>Dashboards</Name><Description>Increase visibility with dashboards</Description><Identifier>_1bee7638-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>1.4.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Increase visibility with customizable dashboards ~ Easily build dashboards in real time with no development help. Gain insights into where deals stand, expected revenue, your team’s performance, and more.</OtherInformation></Objective></Goal><Goal><Name>Projects &amp; Portfolios</Name><Description>Plan, manage, and collaborate on projects and portfolios</Description><Identifier>_1bee77dc-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Plan, manage, and collaborate on any project or portfolio ~ From basic projects to complex portfolio management–teams deliver their best work with monday.com | Connect all moving parts of your projects to drive impact and reach your goals faster.</OtherInformation><Objective><Name>Planning</Name><Description>Centralize and plan projects</Description><Identifier>_1bee78b8-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Centralize and plan ... Centralize and plan projects from start to finish ~ Easily manage multiple projects from one place. Create custom dashboards, assign teammates, and understand bottlenecks and risks—so you can keep moving forward.</OtherInformation></Objective><Objective><Name>Approvals &amp; Tasks</Name><Description>Automate project approvals and tasks</Description><Identifier>_1bee7962-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Streamline work ... Streamline projects to deliver your best work ~ Save valuable time by automating your project approvals and tasks. Use customizable forms to instantly create items on your boards to easily keep track of where everything stands.</OtherInformation></Objective><Objective><Name>Collaboration</Name><Description>Collaborate with stakeholders</Description><Identifier>_1bee7a0c-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Collaborate ... Collaborate effectively with all stakeholders ~ Bring teams together over one shared platform. Bridge communication silos, allocate resources, update changes in real time to move projects forward.</OtherInformation></Objective><Objective><Name>Performance</Name><Description>Monitor performance</Description><Identifier>_1bee7ac0-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>2.4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Track and optimize ... Monitor your performance to make confident decisions ~ See the status of all of your projects at a glance with clear, visual, and intuitive project dashboards to stay on track and reach your goals.</OtherInformation></Objective></Goal><Goal><Name>Marketing &amp; Creativity</Name><Description>Simplify marketing and creative management </Description><Identifier>_1bee7b6a-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Marketing and creative management made simple ~ Where all your marketing and creative initiatives come together in one place. What would you like to manage? | The insights your team needs to demonstrate your marketing impact.</OtherInformation><Objective><Name>Strategies</Name><Description>Manage marketing strategies</Description><Identifier>_1bee7c1e-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Marketing strategy ... Manage your marketing strategy with high-level overviews ~ Get the visibility you need to monitor all of your ongoing campaigns so you can make strategic decisions about your company's goals.</OtherInformation></Objective><Objective><Name>Planning</Name><Description>Automate campaign planning</Description><Identifier>_1bee7cd2-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Campaign management .. Automate your campaign planning to keep everyone aligned ~ Keep workflows running efficiently with automations. So you can notify the team of top-performing keywords, campaign deadlines, and final approvals.</OtherInformation></Objective><Objective><Name>Approvals</Name><Description>Streamline creative approval processes</Description><Identifier>_1bee7d86-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>3.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Creative briefs ... Streamline the creative approval process from end-to-end ~ Make sure all of the relevant information passes effortlessly from campaign managers to copywriters and designers with forms, annotations and versioning.</OtherInformation></Objective><Objective><Name>Campaigns &amp; Performance</Name><Description>Create campaigns and measure performance</Description><Identifier>_1bee8326-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>3.4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Launch campaigns ... Create campaigns and measure your performance ~ Launch Google Ad search campaigns directly from monday.com to easily manage, track, and optimize your marketing efforts in real-time.</OtherInformation></Objective></Goal><Goal><Name>Products</Name><Description>Plan, execute and collaborate to deliver better products faster</Description><Identifier>_1bee8452-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Plan, execute and collaborate to deliver better products faster ~ The software management platform your R&amp;D teams need to thrive in a fast-paced environment.</OtherInformation><Objective><Name>Workflows</Name><Description>Customize workflows</Description><Identifier>_1bee851a-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>4.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Fully customizable ... Customize your workflows to make you truly agile ~ Tailor any process, workflow, and methodology to fit the way your agile team works in minutes. Create and manage columns for status, priority, and sync tasks across multiple boards, and more.</OtherInformation></Objective><Objective><Name>Automation</Name><Description>Set up custom automations</Description><Identifier>_1bee85e2-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>4.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Automations ... A platform that works for you ~ From auto-assigning tasks to syncing commits from your code repository, save valuable time by setting up any custom automation, so your team can focus on executing effective processes.</OtherInformation></Objective><Objective><Name>Collaboration</Name><Description>Break down silos to drive collaboration</Description><Identifier>_1bee86aa-e5be-11ec-a5c1-05f8fb82ea00</Identifier><SequenceIndicator>4.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Connect all functions ... Break down silos to drive effective collaboration ~ Align your entire organization on one collaborative platform. Create a single source of truth across every department to ensure all teams are moving forward.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2022-06-06</PublicationDate><Source>https://monday.com/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>
