Marketing Plan for HHIThe content of this StratML rendition were rekeyed from screen shots of a virtual presentation by Ariana Pernice during the Hilton Head Town Council's virtual meeting on June 2, 2020.Hilton Head Island-Bluffton Chamber of CommerceHHIBCC_b0a6a0b0-89af-11ea-a224-0add2a83ea00The Chamber of Commerce is the Designated Marketing Organization (DMO) for Hilton Head._f3444896-a511-11ea-b09c-288c0883ea00To market Hilton Head Island as a destination for visitors_f3444a80-a511-11ea-b09c-288c0883ea00BrandStrengthen brand awareness and marketing_f3444b66-a511-11ea-b09c-288c0883ea001Partnerships & EndorsementsUtilize third-party media partnerships and endorsements to further amplify our voice and brand._f3444c4c-a511-11ea-b09c-288c0883ea001.AMediaSearch EnginesExpand and broaden organic keyword rankings for Search Engine Marketing (SEM)._f3444de6-a511-11ea-b09c-288c0883ea001.BQualification & TargetingLeverage a strategic mix of targeted methods to identify and reach the most qualified users._f3444ea4-a511-11ea-b09c-288c0883ea001.CContent & MessagingDeliver clear, consistent and relevant messaging and optimized content for proper indexing by search engines._f3444f76-a511-11ea-b09c-288c0883ea001.DSocial MediaCreate content and measurements to adapt to social media platforms._f3445048-a511-11ea-b09c-288c0883ea001.EE-MailCreate and distribute personalized, informative and strategic email content._f344511a-a511-11ea-b09c-288c0883ea001.FWebsiteOptimize high-quality content on the website that is engaging, entertaining and conversion-driven._f34451e2-a511-11ea-b09c-288c0883ea001.GPublic RelationsEmploy a public relations plan designed to increase visibility and consideration._f34452be-a511-11ea-b09c-288c0883ea001.HMeetings & GroupsExpand meetings and groups_f3445386-a511-11ea-b09c-288c0883ea002Shoulder- & Off-SeasonsMarket the destination to prospects in all meetings and group market segments to grow shoulder and off-season business._f3445458-a511-11ea-b09c-288c0883ea002.AInternational PresenceContinue to grow our international presence._f3445534-a511-11ea-b09c-288c0883ea002.B(Paused until the appropriate time.)Development & ManagementEnergize destination development and management_f34455fc-a511-11ea-b09c-288c0883ea003Tourism ProductsDevelop a strategic framework that will identify tourism product development opportunities (new or through existing infrastructure) within the destination._f34456e2-a511-11ea-b09c-288c0883ea003.AVisionSupport Hilton Head Island's goal to develop a Destination Management Plan that encompasses a bold and shared long-term vision for the destination to create a competitive advantage._f34457aa-a511-11ea-b09c-288c0883ea003.BInnovation & SustainabilitySustain and innovate_f344587c-a511-11ea-b09c-288c0883ea004Research PlatformsUse research platforms to influence future marketing efforts._f34459a8-a511-11ea-b09c-288c0883ea004.AImagery & ContentCreate a collateral piece with compelling imagery and content about the destination._f3445a8e-a511-11ea-b09c-288c0883ea004.BResourcesAlign internal and governance resources to support Strategic Plan and "Community Cornerstone"._f3445b7e-a511-11ea-b09c-288c0883ea004.CVisitor ExperienceEstablish an organizational framework in collaboration with the Town of Hilton Head Island and private sector to manage a positive visitor experience._f3445c78-a511-11ea-b09c-288c0883ea004.DAlignment & EngagementImprove alignment and community engagement_f3445d5e-a511-11ea-b09c-288c0883ea005Partnerships & EngagementIncrease community partnerships and engagement to leverage resources for the destination and organizations._f3445e3a-a511-11ea-b09c-288c0883ea005.ACommunity OrganizationsVisitor ExperienceEnhance residents' awareness and appreciation for the tourism and visitor experience._f3445f34-a511-11ea-b09c-288c0883ea005.BVisitorsTouristsResidentsStrategic RelationshipsExpand awareness and advocacy efforts leading to strategic relationships with elected community leaders._f3446038-a511-11ea-b09c-288c0883ea005.CElected Community LeadersOutreachOrchestrate staff participation in outreach programs with community groups and industry organizations._f3446114-a511-11ea-b09c-288c0883ea005.DCommunity GroupsIndustry Organizations2020-06-02https://www.facebook.com/TownofHiltonHeadIslandSC/videos/2562549944059984/OwenAmburOwen.Ambur@verizon.net