About NOBL MediaTarget only the most credible, trustworthy content on the Internet with the world's first truly responsible programmatic advertising solution for responsible brands. NOBL MediaNBL_12f3434a-cdb5-11ec-a86e-02e60383ea00Nobl TeamCedar MilazzoCEO, FounderJacob BaillyCTODr. Elizabeth EarleChief ScientistMatt RivitzChief Purpose OfficerBill SkeetCPORafael SantiniCROMaria IlichMarComm Rich WyckoffAdvisorSean GogartyAdvisorResponsible Advertising_12f34430-cdb5-11ec-a86e-02e60383ea00To help place digital ads_12f344d0-cdb5-11ec-a86e-02e60383ea00AdvertisingWhat is Responsible Advertising? ​Responsible advertising is the concept of being more responsible and conscious with an advertiser's media spend, supporting higher quality, less divisive content. ​With advertisers paying for the free Internet, and more of them being placed by opaque adtech algorithms on divisive and misleading content, it is more important than ever before for them to be more conscious about how and where they spend.With NOBL, they finally can. TrustworthinessTarget only the most credible, trustworthy content on the Internet with the world's first truly responsible programmatic advertising solution for responsible brands. CredibilityTarget only credible content. That's the good stuff.​Programmatic technology targets eyeballs. NOBL technology targets content. Our AI uses over 30 different indicators to score the actual language on a page, only placing your ads on the highest quality content, naturally avoiding brand unsafe environments, fraud and junk.EffectivenessBetter content means better performance. High quality, trusted content lifts the credibility of everything on a page. That includes ads. That's why NOBL-chosen pages perform markedly better in click-through rates, conversions and cost-per-click.ResponsibilityNot brand safety, brand responsibility. Big difference. Brand safety tools can easily be gamed by fraudulent websites and have resulted in the defunding of quality journalism. NOBL offers a more nuanced approach, supporting a safer, more equitable Internet.ContentBring advertising back to credible content._12f3455c-cdb5-11ec-a86e-02e60383ea001PlacementSupport only the most credible, trustworthy content and support a healthier internet and information ecosystem._12f345f2-cdb5-11ec-a86e-02e60383ea001.1Responsible PlacementsEffectivenessGet advertising better results_12f3467e-cdb5-11ec-a86e-02e60383ea002AdvertisersBetter content means better performance. ~ High quality, trusted content lifts the credibility of everything on a page. That includes ads. That's why NOBL-chosen pages perform markedly better in click-through rates, conversions and cost-per-click.EfficiencyAvoid negative placements, clickbait, and pages with non-performing content_12f3470a-cdb5-11ec-a86e-02e60383ea002.1Efficient Buying ~ Pay for quality content and naturally avoid negative placements, clickbait, and pages with non-performing content.EaseEasily target demands_12f347a0-cdb5-11ec-a86e-02e60383ea002.2Easy Implementation ~ No categories or lists to set up or maintain. Start targeting on your Demand Side Platform with one click. | Target only credible content. That's the good stuff. ~ Programmatic technology targets eyeballs. NOBL technology targets content. Our AI uses over 30 different indicators to score the actual language on a page, only placing your ads on the highest quality content, naturally avoiding brand unsafe environments, fraud and junk.Safety & HealthCreate a safer, healthier Internet_12f3482c-cdb5-11ec-a86e-02e60383ea003Not brand safety, brand responsibility. Big difference. ~ Brand safety tools can easily be gamed by fraudulent websites and have resulted in the defunding of quality journalism. NOBL offers a more nuanced approach, supporting a safer, more equitable Internet.AnalysisAnalyze pages where ads can be placed_12f348c2-cdb5-11ec-a86e-02e60383ea003.1How does NOBL determine what is NOBL? ~ NOBL's AI technology analyzes each page where an ad could be placed with 30+ proprietary indicators formulated by our Chief Language Scientist. These indicators include everything from the adverb-to-verb ratio in the text to the presence of opinionated or subjective speech to clickbait characteristics in headlines.ThresholdsEnable advertisers to choose their credibility score thresholds_12f34958-cdb5-11ec-a86e-02e60383ea003.2AdvertisersBased on these characteristics, the page is given a NOBL score from -10 to 10 with 10 being the most credible. Advertisers can then choose their credibility score threshold, which is typically a NOBL score of 5 and higher.PlacementsPlace ads on pages with chosen scores_12f34ac0-cdb5-11ec-a86e-02e60383ea003.3Ads placed through NOBL will only land on pages with these chosen scores.2022-05-06https://www.wearenobl.com/OwenAmburOwen.Ambur@verizon.net