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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About NMA</Name><Description>ADVANCING THE BUSINESS OF NEWS -- We are the voice of the news media industry, empowering members to succeed in today’s fast-moving media environment.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>News Media Alliance</Name><Acronym>NMA</Acronym><Identifier>_68d6ac20-0a1c-11ea-9f95-74c70d83ea00</Identifier><Description>The News Media Alliance is a nonprofit organization headquartered in Washington, D.C. The organization was founded in 1992 through a merger of seven associations serving the newspaper industry and was originally known as the Newspaper Association of America (NAA).</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>News Media Industry</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>News Media Content Creators</Name><Description>Our members represent nearly 2,000 diverse news organizations in the United States—from the largest news groups and international outlets to hyperlocal news sources, from digital-only and digital-first to print news—we represent all news media content creators.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>2019-2020 NEWS MEDIA ALLIANCE BOARD OF DIRECTORS</Name><Description>The 2016-2017 News Media Alliance Board of Directors represent today’s foremost thought leaders on the future of the news industry.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>MARK E. ALDAM</Name><Description>CHAIRMAN -- Executive Vice President and Chief Operating Officer, HearstNew York, N.Y. --Mark Aldam was named executive vice president and chief operating officer of Hearst in February 2018. He previously served as president of Hearst Newspapers and a senior vice president and director of Hearst. Hearst Newspapers, with more than 4,000 employees across the nation, publishes 24 dailies and 64 weeklies reaching ...</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>MICHAEL J. KLINGENSMITH</Name><Description>PAST CHAIR -- Publisher and CEO, Star Tribune,Minneapolis, Minn. -- Michael J. Klingensmith is publisher and CEO of Star Tribune Media Company LLC with overall responsibility for all news and business operations of the company. Klingensmith, a native of the Twin Cities, joined the Star Tribune in January 2010 after spending most of his more than 30-year career in publishing with Time Inc. in New York City. Klingensmith is also Chairman of the Board of the News Media Alliance.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>KIRK DAVIS</Name><Description>VICE CHAIRMAN -- Chief Executive Officer, GateHouse Media,Needham, Mass. -- Kirk Davis was named CEO of GateHouse Media in 2014. Kirk joined the company in 2006 as the leader of its New England operations and was promoted to President and Chief Operating Officer of GateHouse Media in 2009. Prior to joining GateHouse, Kirk was CEO of Enterprise News Media LLC in Quincy, Mass.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>TERRY EGGER</Name><Description>SECRETARY -- Chief Executive Officer and Publisher, The Philadelphia Inquirer, PBC,Philadelphia, PA -- Terrance C.Z. “Terry” Egger is the Chief Executive Officer and Publisher of The Philadelphia Inquirer, PBC, the parent company of The Philadelphia Inquirer, Philadelphia Daily News and Inquirer.com. The Philadelphia Inquirer, PBC is owned by The Lenfest Institute for Journalism, the first-of-its-kind organization whose sole mission is to develop and support sustainable business models for great local journalism.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>ANTOINETTE "TONI" BUSH</Name><Description>TREASURER -- Executive Vice President and Global Head of Government Affairs, News Corp,New York, NY -- Antoinette (Toni) Bush is the Executive Vice President and Global Head of Government Affairs for News Corp. Ms. Bush is responsible for leading the company’s government relations efforts in the United States, the United Kingdom and Australia. She serves on the company’s executive leadership committee.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>KEVIN MOWBRAY</Name><Description>CHAIRMAN, AMERICAN PRESS INSTITUTE -- President and Chief Executive Officer, Lee Enterprises,Davenport, Iowa -- Kevin Mowbray was elected president and chief executive officer in 2016, having served as executive vice president and chief operating officer since 2013. He previously was publisher of Lee’s largest newspaper, the St. Louis Post-Dispatch, since 2006.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>MICHAEL G. ABERNATHY</Name><Description>President, Landmark Community Newspapers,Shelbyville, Ky. -- Michael Abernathy is president of Landmark Publishing Group and Landmark Community Newspapers, Inc (LCNI). Michael has been president of LCNI since 2001 and was executive vice president before moving into his current position. He assumed his role as president of Landmark Publishing Group in November 2008.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>CHRIS ARGENTIERI</Name><Description>Chief Operating Officer, Los Angeles Times,Los Angeles, CA -- Chris Argentieri is Chief Operating Officer of the Los Angeles Times, overseeing all the business operations of The Times. After joining the company in late 2014, Argentieri has led initiatives to extend The Times brand and its journalism to additional platforms, collaborate with other businesses and organizations, and refine the product portfolio and marketing offerings to better serve clients.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>DONNA BARRETT</Name><Description>President and CEO, Community Newspaper Holdings Inc.,Montgomery, AL -- Donna Barrett assumed her role as president and chief executive officer of Community Newspaper Holdings Inc. in January 2006. Previously she held the position of senior vice president and chief operating officer. In addition to her duties at CNHI, Donna is active in the newspaper industry and serves on the boards of directors of the Southern Newspaper Publishers Association, The Associated Press and the American Press Institute.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>JENNIFER BERTETTO</Name><Description>President and Chief Executive Officer, Trib Total Media,Warrendale, PA -- Jennifer Bertetto is a 26-year veteran of the newspaper industry. In 1992, her career began in the Sports Department of the Valley News Dispatch in Tarentum, PA. Jennifer’s first job in the business was taking baseball scores for the local baseball and soccer leagues at the age of sixteen.In 1997, Jennifer graduated Magna Cum Laude from the University of Pittsburgh with a Bachelor of Science in Psychology.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>JIM BRADY</Name><Description>CEO, Spirited Media,Philadelphia, PA -- Jim Brady is the CEO of Spirited Media, a media consulting firm which operated local news sites Billy Penn in Philadelphia, The Incline in Pittsburgh and Denverite in Denver prior to selling the businesses in early 2019. Prior to founding Spirited Media, Jim has served in many roles as a media executive, including Executive Editor of washingtonpost.com, Editor in Chief of Digital First Media, General Manager of TBD, Head of News and Sports for America Online and in various other roles.Jim also served as public editor of ESPN from 2015-18.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>PAMELA (PJ) BROWNING</Name><Description>President &amp; Publisher, The Post and Courier (Charleston, SC); President, Evening Post Industries Newspaper Division; Senior VP, Evening Post IndustriesCharleston, SC -- Pamela (P.J.) Browning became Senior Vice President with Evening Post Industries and President of Evening Post Industries Newspaper Division in July of 2013. She is also President and Publisher of The Post and Courier in Charleston.Prior to Charleston she was President and Publisher of The Sun News in Myrtle Beach, and President and Publisher at The Telegraph in Macon, GA, both owned by The McClatchy Company.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>ROLAND A. CAPUTO</Name><Description>Executive Vice President and Chief Financial Officer, The New York Times,New York, NY -- Roland A. Caputo became executive vice president and chief financial officer of The New York Times on April 30, 2018.Mr. Caputo, a 32-year veteran of the company, had been executive vice president of The Times’s Print Products and Services Group since March, 2013. In addition, he had been the company’s interim CFO since March, 2018.Previously, Mr. Caputo served as senior vice president and chief financial officer for The New York Times Media Group where he was responsible for the financial functions at The New York Times, nytimes.com, and The International Herald Tribune.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>GREGG FERNANDES</Name><Description>Vice President, Customer Care and Logistics, The Washington Post,Washington, D.C. -- Gregg Fernandes is the Vice President for Customer Care and Logistics for The Washington Post. He has more than 29 years of experience in the newspaper industry and has worked in all capacities of Circulation and Marketing.Gregg is responsible for all aspects of The Washington Post’s relationship with its customers, including consumer marketing, delivery operations and customer service.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>FRANK FILIPPO</Name><Description>EVP, Print Products and Enterprise Services, Dow Jones,New York, NY -- Frank Filippo is EVP, Print Products and Enterprise Services for Dow Jones, where he has responsibility for the print editions of The Wall Street Journal, Barron’s, Financial News and WSJ. magazine. Frank also has responsibility for Global Real Estate, Facilities, Security and Customer Service.Frank joined Dow Jones in 2005 and has held senior roles leading strategy, commercial and product management across key consumer and professional businesses.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>CRAIG FORMAN</Name><Description>President and Chief Executive Officer, McClatchy,Sacramento, CA -- Craig I. Forman is the President and Chief Executive Officer of McClatchy. Forman is a private investor and entrepreneur, a former media, technology and telecommunications executive and former Wall Street Journal bureau chief and foreign correspondent. He has held senior executive roles with Earthlink, where he served as President of the Access and Audience business and Yahoo!, where he headed News and Information, as well as Time Warner, Infoseek, and Dow Jones.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>GUY GILMORE</Name><Description>Chief Operating Officer, Digital First Media,Denver, CO -- Guy Gilmore was promoted to Chief Operating Officer of Digital First Media in October 2017. Prior to that, Gilmore, who came to the Pioneer Press in 2005, was publisher since 2007, and was also responsible for DFM’s newspapers in the eastern half of the U.S.Before joining the Pioneer Press, he held management positions with Tribune Co. and Gannett after working his way up in the newspaper industry.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>TIM KNIGHT</Name><Description>President &amp; CEO, Tribune Publishing Company,Chicago, IL -- Timothy P. Knight is Chief Executive Officer, President and a member of the Board of Directors of Tribune Publishing Company. Most recently, Knight served as President of the Company where he was responsible for all of the Company’s local market operations.Knight has also served as the President of Advance Ohio, and directed the strategy, sales, marketing and content of cleveland.com, one of the largest news and information sites in Ohio.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>DEBBY KRENEK</Name><Description>Publisher, Newsday Media Group, LLC,Melville, NY -- Ms. Debby Krenek serves as Publisher at Newsday Media Group. Krenek joined Newsday in 2001 as associate editor for special projects, including the creation of a Newsday website for New York City. She was promoted to managing editor three years later and was named editor-in-chief and executive vice president of digital media in 2009.  She had been serving as Co-Publisher since June 2016.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>BILL MARCIL, JR.</Name><Description>CEO, Forum Communications Company,Fargo, ND -- Bill is CEO of Forum Communications Company, a family-owned media company based in Fargo, ND, which operates more than 75 daily, monthly and weekly print titles with 48 web sites, four ABC television stations, AM radio and a commercial printing division. Twenty years ago, Inforum.com was one of the first fully integrated television, newspaper and radio web sites in the country.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>GRANT S. MOISE</Name><Description>Executive Vice President, A. H. Belo Corporation; President &amp; Publisher, The Dallas Morning News,Dallas, TX -- Grant is currently the Executive Vice President of A. H. Belo Corporation and President and Publisher of The Dallas Morning News.  In his role, Grant is responsible for all core functions instrumental in delivering one of the nation’s best daily local news media reports combined with excellent customer service.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>MARK NEWHOUSE</Name><Description>Executive Vice President, Newspapers, Advance Publications Inc.,New York, N.Y. -- Mark Newhouse is executive vice president of newspapers for Advance Publications in New York City. Previously he has worked in various capacities at Advance newspapers in Queens and Staten Island in New York, and in Portland, Ore., Harrisburg, Pa. and Newark, N.J. Mark served on the board of the Audit Bureau of Circulations from 1995 to 2004. He holds a bachelor’s degree from Yale University.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>MARIBEL PEREZ WADSWORTH</Name><Description>President, USA TODAY NETWORK &amp; Publisher of USA TODAY,McLean, VA -- Maribel was named President of USA TODAY NETWORK in November 2017 and publisher of USA TODAY in April 2018. Maribel’s role oversees the company’s consumer business. She formerly was the company’s Chief Transformation Officer (2016) and Chief Strategy Officer (2015).</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>ALEX SKATELL</Name><Description>Founder and CEO, Independent Journal Review,Alexandria, VA -- Owner of Independent Journal Review a top 50 website in the country, that reaches 35+ million monthly readers. IJR.com is the most socially engaged news site in America with 50+ reporters and writers covering politics, news, culture, lifestyle, and current events from around the US. Co-founded IMGE, a full service digital agency in 2013 with a team of 40+ working with some of the world’s largest brands, associations, and campaigns.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>DR. DIETRICH VON KLAEDEN</Name><Description>Senior Vice President Public Affairs, Axel Springer SEBerlin, Germany -- Dr. Dietrich von Klaeden is a leading policy strategist, media expert and journalist. At Axel Springer, he is responsible for the group-wide public affairs activities in Germany and internationally. While pursuing his legal studies, his doctorate and his legal training, Dr. von Klaeden worked initially as a reporter, correspondent and moderator for broadcaster Norddeutscher Rundfunk.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>BARBARA WALL</Name><Description>SVP and Chief Legal Officer, Gannett,McLean, VA -- Barbara was named Senior Vice President and Chief Legal Officer in 2015. In her current role, Barbara is responsible for the legal affairs of the company, heads the corporate legal department and provides legal counsel to the board of directors, chairman of the board, chief executive officer and other senior management. She also provides advice and oversight in numerous areas including strategic transactions, securities, intellectual property, ethics, compliance, and First Amendment.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>DAVID CHAVERN</Name><Description>President and CEO, News Media Alliance,Arlington, Va. -- David Chavern is president and CEO of News Media Alliance, the news industry’s largest trade organization. David joined the Alliance as president and CEO in October 2015. In addition to developing an entirely new brand and identity for the organization, Chavern has been intensely focused on telling the powerful – and optimistic – story of the news industry and offering members new products that help them run their businesses better every day.  </Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>NMA Staff</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>DAVID CHAVERN</Name><Description>PRESIDENT &amp; CHIEF EXECUTIVE OFFICER,News Media Alliance and American Press Institute</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>ROBERT WALDEN</Name><Description>CHIEF FINANCIAL OFFICER</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>DANIELA MONTANO</Name><Description>EXECUTIVE ASSISTANT</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>SARAH BURKMAN</Name><Description>VICE PRESIDENT, HUMAN RESOURCES &amp; OPERATIONS</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>GREG LANGE</Name><Description>REVENUE &amp; MEMBERSHIP ASSOCIATE</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>RACHEL FOX</Name><Description>EVENT PLANNER &amp; EXECUTIVE ASSISTANT</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>MICHAEL MALOON</Name><Description>VICE PRESIDENT, INNOVATION &amp; COMMUNICATIONS</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>REBECCA FRANK</Name><Description>VICE PRESIDENT, RESEARCH &amp; INSIGHTS</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>LINDSEY LOVING</Name><Description>MANAGER, COMMUNICATIONS</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>JENNIFER PETERS</Name><Description>REPORTER, TRENDS &amp; INSIGHTS</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>AMERICAN PRESS INSTITUTE</Name><Description>Affiliated with the News Media Alliance, the API is an educational nonprofit leading the evolution of journalism.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>NMA Partners</Name><Description>The News Media Alliance is proud to maintain close, cooperative relationships with other leading news organizations, including the World Association of Newspapers and News Publishers (WAN-IFRA) and the Sunshine in Government Initiative. We work closely with other trade organizations to identify best practices and collaborate on initiatives to expand the voice of the industry.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>World Association of Newspapers and News Publishers (WAN-IFRA)</Name><Description>The World Association of Newspapers and News Publishers, or WAN-IFRA, is the global organisation of the world’s press, representing more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries.With its wide array of conferences, training, seminars and research reports, WAN-IFRA is a trade association covering every aspect of newspaper and news publishing. WAN-IFRA oversees initiatives to ensure that the press’ essential role in society is understood and respected. The organization fights to protect copyright online, to maintain open coverage of newsworthy events, and to help newspaper companies go “green”. WAN-IFRA represents the newspaper industry in all international discussions: it has formal associate status to represent the newspaper industry at UNESCO, and consultative status at the United Nations and the Council of Europe. It also works closely with the 79 national newspaper associations within its membership. WAN-IFRA carries out its work from headquarters in Darmstadt, Germany, and in Paris, France, with subsidiaries in Singapore and India.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Sunshine in Government Initiative</Name><Description>The Sunshine in Government Initiative (SGI) is a coalition of media groups committed to promoting policies that ensure the government is accessible, accountable and open.Public oversight is the ultimate safeguard of democracy. This is not an issue just for the media. It is the inalienable right of citizens to examine and judge their government; and that right is served when news media act on behalf of the public to gain access to information.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>American Society of News Editors</Name><Description>The American Society of News Editors focuses on leadership development and journalism-related issues. Founded in 1922 as a nonprofit professional organization, ASNE promotes fair, principled journalism, defends and protects First Amendment rights, and fights for freedom of information and open government. Leadership, innovation, diversity and inclusion in coverage and the journalism work force, youth journalism and the sharing of ideas are also key ASNE initiatives.Members can be editors, producers or directors in charge of journalistic organizations or departments; deans or faculty at university journalism schools; leaders and faculty of media-related foundations and training organizations and other individuals at the board’s discretion. A committee of the board of directors reviews applications for membership. ASNE’s members are individuals, and its board is elected by members. Many of ASNE’s initiatives are carried out by its committees. It also operates projects coordinated by staff with advice from committees and the board.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Coalition for Better Ads</Name><Description>Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.Leading international trade associations and companies involved in online media formed the Coalition for Better Ads to improve consumers’ experience with online advertising. The Coalition for Better Ads will leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Reporters Committee for Freedom of the Press</Name><Description>The Reporters Committee for Freedom of the Press was founded by leading journalists and media lawyers in 1970 when the nation’s news media faced an unprecedented wave of government subpoenas forcing reporters to name confidential sources. Today it provides pro bono legal representation, amicus curiae support, and other legal resources to protect First Amendment freedoms and the news-gathering rights of journalists. Funded by corporate, foundation and individual contributions, the Reporters Committee serves the nation’s leading news organizations; thousands of reporters, editors, and media lawyers; and many more who use our online and mobile resources.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>The Copyright Alliance</Name><Description>The Copyright Alliance is a non-profit, non-partisan public interest and educational organization representing artists, creators, and innovators across the spectrum of copyright disciplines, including membership organizations, associations, unions, companies and guilds, representing artists, creators and innovators, and thousands of individuals.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>The Media Law Resource Center</Name><Description>The Media Law Resource Center (MLRC) is a non-profit membership association for content providers in all media, and for their defense lawyers, providing a wide range of resources on media and content law and policy issues.  These include news and analysis of legal, legislative and regulatory developments; litigation resources and practice guides; and national and international media law conferences and meetings. MLRC also works with its membership to respond to legislative and policy proposals, and speaks to the press and public on media law and First Amendment issues.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Digital Due Process</Name><Description>Digital Due Process is a diverse coalition of privacy advocates, major companies and think tanks, working together. Its overarching goal and guiding principle is to simplify, clarify, and unify the ECPA standards, providing stronger privacy protections for communications and associated data in response to changes in technology and new services and usage patterns, while preserving the legal tools necessary for government agencies to enforce the laws, respond to emergency circumstances and protect the public.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Purple Project for Democracy</Name><Description>The Purple Project for Democracy is a non-partisan coalition, campaign and movement of mindful patriotism seeking to raise awareness and educate around the benefits of democracy. It educates about the design and function of our democratic institutions, dispelling common misconceptions that feed public mistrust; dramatizes the real-life stories of Americans famous and obscure, whose experiences have shaped our history and our law; and creates means to stimulate civic engagement – from canvassing for political candidates, to testifying at the school board, to volunteering at the library, to serving on a jury, to running for Congress, to just plain voting.</Description></Stakeholder></Organization><Vision><Description>Our members succeed</Description><Identifier>_68d6ae1e-0a1c-11ea-9f95-74c70d83ea00</Identifier></Vision><Mission><Description>To empower our members to succeed in today’s fast-moving media environment.</Description><Identifier>_68d6afe0-0a1c-11ea-9f95-74c70d83ea00</Identifier></Mission><Value><Name>Freedom of the Press</Name><Description/></Value><Value><Name>Connection</Name><Description/></Value><Value><Name>Inspiration</Name><Description/></Value><Value><Name>Advocacy</Name><Description/></Value><Value><Name>Research</Name><Description/></Value><Goal><Name>Environment</Name><Description>Address challenges and opportunities of the news environment.</Description><Identifier>_68d6b224-0a1c-11ea-9f95-74c70d83ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Our work focuses on the key challenges and opportunities of today’s news environment: Freedom of the press, public policy and legal matters, advertising growth, new revenue streams and audience development across all platforms.</OtherInformation><Objective><Name>Press Freedom</Name><Description>Protect freedom of the press</Description><Identifier>_68d6b4ae-0a1c-11ea-9f95-74c70d83ea00</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Public Policy</Name><Description>Influence public policy</Description><Identifier>_68d6b65c-0a1c-11ea-9f95-74c70d83ea00</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Legal Matters</Name><Description>Address legal matters</Description><Identifier>_68d6b828-0a1c-11ea-9f95-74c70d83ea00</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Advertising</Name><Description>Grow advertising</Description><Identifier>_68d6b9c2-0a1c-11ea-9f95-74c70d83ea00</Identifier><SequenceIndicator>1.4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Revenue Streams</Name><Description>Identify new revenue streams</Description><Identifier>_68d6bb5c-0a1c-11ea-9f95-74c70d83ea00</Identifier><SequenceIndicator>1.5</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Audiences</Name><Description>Develop news audiences</Description><Identifier>_68d6be9a-0a1c-11ea-9f95-74c70d83ea00</Identifier><SequenceIndicator>1.6</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Industry</Name><Description>Advance the news industry.</Description><Identifier>_68d6c106-0a1c-11ea-9f95-74c70d83ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>The News Media Alliance is dedicated to working with our members, as well as other partner organizations, to advance the industry through advocacy, critical research and resources and events that connect and inspire.</OtherInformation><Objective><Name>Advocacy</Name><Description>Engage in advocacy</Description><Identifier>_68d6c2aa-0a1c-11ea-9f95-74c70d83ea00</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Research</Name><Description>Conduct research</Description><Identifier>_68d6c458-0a1c-11ea-9f95-74c70d83ea00</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Resources</Name><Description>Provide resources</Description><Identifier>_68d6c5de-0a1c-11ea-9f95-74c70d83ea00</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Events</Name><Description>Host events</Description><Identifier>_68d6c750-0a1c-11ea-9f95-74c70d83ea00</Identifier><SequenceIndicator>2.4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2019-11-18</PublicationDate><Source>https://www.newsmediaalliance.org/about-us/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>
