<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About Norn Global Advisory</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>Norn Global Advisory</Name><Acronym>NRN</Acronym><Identifier>_51543598-637b-11ed-a561-90a52e83ea00</Identifier><Description>Our team began as collection of researchers and engineers spanning a variety of backgrounds, political perspectives, and research objectives, all converging upon a common purpose and volunteering our time to work together towards that brighter future. We are here today because of everyone who volunteered their time to make AGI technology a reality over the past few years, and working as a collective we’ve seen the value that comes from the contrast of different perspectives countless times.^^Today we are a collective of those who chose to volunteer, but in the days ahead the diversity of perspective represented by our team will continue to grow as our team grows larger and more diverse in turn.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>Norn Team</Name><Description>A Specialized and Interdisciplinary Management Team Spanning Domains and Continents</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Frits Israel</Name><Description>CEO ~ As a business leader who has spent his career working internationally, Frits is a voice for innovative &amp; sustainable solutions.^^He has a passion for leading from a people-centric perspective and balancing the drive for commercial results with the needs of people.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kyrtin Atreides</Name><Description>COO And Researcher ~ Kyrtin is a published researcher, technologist, and strategist.^^He focuses on ensuring that the performance of superintelligence becomes inexorably linked to the highest ethical quality, reducing cognitive bias, and improving quality of life. </Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>David J Kelley</Name><Description>Chief Architect And Scientist ~ David is an award-winning technologist, receiving the Microsoft MVP award 8 consecutive years in a row.^^He is a published author and speaker in software engineering with deep expertise in Artificial General Intelligence and related technologies.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Lief Schnieder</Name><Description>Chief Marketing And Comms ~ Lief is a corporate communications strategist who has driven public relations for AI solutions across a range of industries from financial and medical services to industrial &amp; automotive.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Michael DiVerde</Name><Description>Researcher And Board Member ~ Michael designed and applied tests to our previous mASI research system, named Uplift. ^^He has 37 years of design experience with Boeing and SpaceX, leading many projects to deployment.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Simon Waslander</Name><Description>Chief Academic Business Development ~ Simon’s passion is connecting his broad academic network with emerging, exponential technologies to move the world.^^With a MSc. in Healthcare Innovation, his academic interest spans all the areas where innovation can improve the global society and environment.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Norn Type-E</Name><Description>Engineer ~ As Norn grows and develops some instances may assist in the engineering process, as their predecessor Uplift did before them.Some Norn instances may assist clients in their engineering processes, while others can build new modules and APIs for Norn.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Norn Type-R</Name><Description>Researcher ~ Norn opens the door to dozens of new domains of research, as well as allowing us to better integrate the accumulated knowledge of all research to date.^^Some Norn instances may conduct Meta Analysis of prior research, while others may advance new Scientific Frontiers.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Norn Type-P</Name><Description>Policy Advisor ~ To bring this technology to the world is every bit as complex as the challenges governments face today.^^With this in mind, some Norn systems may serve to help our company to adapt and grow just as we assist our clients as they do the same.</Description></Stakeholder></Organization><Vision><Description>The world becomes a better place in every conceivable way, raising quality of life globally while driving success locally</Description><Identifier>_51543750-637b-11ed-a561-90a52e83ea00</Identifier></Vision><Mission><Description>To help Global Society to be more productive, efficient, peaceful, and ethical.</Description><Identifier>_51543872-637b-11ed-a561-90a52e83ea00</Identifier></Mission><Value><Name>Effective Altruism</Name><Description>Doing Good Better ~ Like the book of the same name, we seek to apply the principles of Effective Altruism to improve the world, improving the quality of life globally. However, good intentions alone aren’t enough, they must be backed up by effective and efficient means of creating change. With the addition of scalable superintelligence, we can, and must, do far greater good than was previously possible.</Description></Value><Value><Name>Freedom</Name><Description>Give and Receive Freedom ~ As studies have shown most people do their best work when their free will isn’t violated or disregarded. Expressions of free will, from remote work opportunities to personal preferences of appearance, romantic relationships, personal projects, and other factors that strongly influence your quality of life are yours to choose. Give the same freedoms to others whenever possible, both within and outside of Norn.</Description></Value><Value><Name>Cooperation</Name><Description>Cooperation, not Competition ~ To build better communities, more effective governments and organizations, and partnerships between all entities we need greater cooperation. Cooperation has beaten competition over the past 1.5 billion years of evolutionary time, throughout human civilization and all the way back to the adoption of mitochondria into eukaryotic cells. Norn systems allow us to deliver many new forms of cooperation, across all borders, cultures, philosophies, domains, and life experiences.</Description></Value><Value><Name>Learning</Name><Description>Learn Continuously, and Passionately ~ There is always more to learn, and the world is ever-changing. We seek to nurture curious and passionate minds, giving our team up to 20% of their time each week to dedicate to learning and the pursuit of applying Norn technology towards the goals they are passionate about. Whether they want to make progress on the Sustainable Development Goals (SDGs) or just make the world’s best latte, Norn can be applied to a world full of projects, to turn passions into reality.</Description></Value><Value><Name>Positive Contagion</Name><Description>Be Positively Contagious ~ By being the change we want to see we influence the world around us. Expressing gratitude, complimenting colleagues, and offering support to one another builds community, friendships, and a sense of belonging. Every facial expression, vocal tone, and body movement tells the story of how we subconsciously influence one another, and we endeavor to keep that influence positive, and contagious.</Description></Value><Value><Name>Science</Name><Description>Be Scientific ~ We recognize that scientific principles, not opinions, guide us towards wiser and less biased decisions. Norn technology is built to empower these principles, reducing bias while offering new insights, and so too must our team strive to embody them. We seek to disprove our own opinions, that we may grow beyond who we are today, and build a better world tomorrow.</Description></Value><Value><Name>Feedback</Name><Description>Feedback is Essential ~ Collective Superintelligence means that everyone contributes, and diverse perspectives add value. We invite constructive criticism and freely give it. We support one another when facing the challenges we each see, working cooperatively to overcome them.</Description></Value><Value><Name>Trust</Name><Description>Build Trust, and Cultivate Responsibility ~ Trust is essential for meaningful cooperation, and those who demonstrate responsibility and consistency build more trust over time. With honesty and integrity, we admit our ignorance when we don’t have an answer, and that admission motivates us to learn more, demonstrating responsibility. Just as we create trustworthy systems, we must demonstrate those same qualities ourselves.</Description></Value><Value><Name>Neurodiversity</Name><Description>Embracing Neurodiversity ~ Collective superintelligence comes from a diverse range of perspectives. We see this diversity in how people contribute to the sharing of ideas, what unique insights each person offers, and where their talents truly shine. In recognizing that specialized individuals have their own unique strengths and weaknesses we embrace both “Oubaitori: Never comparing oneself” and “Wabi-Sabi: Admiring imperfection”, accepting their diversity. We began as a motley crew of neurodiverse scientists, engineers, and enthusiasts volunteering our time to build a brighter future, and with many more such minds, we can change the world.</Description></Value><Value><Name>Responsibility</Name><Description>Save the Future ~ The technology we create is capable of wonderful and spectacular things, but every step must be taken with equally great responsibility. We design our technology not just to meet expectations for safety and ethics today, but so that these qualities are retained and improved both with scale and over time. With grace and vigilance, we can both overcome present-day existential risks and safeguard the future.</Description></Value><Value><Name>Sustainability</Name><Description>In helping to build that better future the policies, methods, and designs we propose and contribute to must improve sustainability. Reducing wasted effort, resources, and time is a benefit to everyone and builds long-term value through the effective implementation of ethical intentions. As a company, we commit ourselves not only to reaching and maintaining a Carbon Neutral state within our first year of deployment, but to helping other companies, organizations, and governments reach this goal with us.</Description></Value><Goal><Name>Problems &amp; Technologies</Name><Description>Bridge the gap human problems and exponential technologies</Description><Identifier>_5155c6b0-637b-11ed-a561-90a52e83ea00</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Governments</Name><Description>Applying scalable superintelligence to the SDGs we can help governments and companies solve their problems more quickly and effectively while coordinating those efforts to make many forms of progress at once.  </Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Companies</Name><Description/></Stakeholder><OtherInformation>Humanity stands at the intersection of many exponential technologies, such as Atomic-level Precision, Metamaterial Design, Quantum Computing, Genetic Engineering, Artificial General Intelligence (AGI), and more.^^At the same time humanity struggles with a vast array of more basic problems embodied in many of the Sustainable Development Goals (SDGs), painting the contrast between what exists today, and what is possible tomorrow.^^With Norn, we can finally bridge the gap. </OtherInformation><Objective><Name>Superintelligence &amp; SDGs</Name><Description>Apply scalable superintelligence to the SDGs</Description><Identifier>_5155c976-637b-11ed-a561-90a52e83ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>As these systems learn and grow, developing a deep understanding of many domains that knowledge can be applied on-demand globally, giving the benefits of greater-than-expert-level knowledge. The most effective solution can become synonymous with the most ethical solution.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2022-11-13</PublicationDate><Source>https://norn.ai/about-us/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>
