About OvertoneOvertone.aiOVRTN_659a9c6a-6eab-11ec-bbfc-3821fc82ea00Christopher BrennanCO-FOUNDER ~ After spending a decade as a journalist working from Moscow to New York to Brussels, Christopher realized that the systems behind how information is distributed online need drastic change. He is a former fellow in misinformation and former Editor-in-chief of Deepnews.ai. Beyond misinformation, he is interested in combatting all forms of information disorder and trying to foster robust, truly open public discourse.Philip AllinCO-FOUNDER ~ Philip has held varied positions across consulting, start-ups, enterprise, SME and academia.The thread running throughout has been the search for fundamentally more effective communication between people. His professional interest in combating misinformation, accelerating universal access to relevant news, and sharing quality content has grown over the past 15 years.BusinessesHow we can help your business ~ We help publishers, aggregators, syndicators and news intelligence firms understand what makes people read their content, spend longer on page, and subscribe for more. The bottom line? We improve Revenue Per User – fast – by leading to *better* engagement.PublishersAggregatorsSyndicatorsNews Intelligence FirmsClear, effective, civil and fair communication_659a9db4-6eab-11ec-bbfc-3821fc82ea00To ensure everybody can communicate with anyone else_659a9e90-6eab-11ec-bbfc-3821fc82ea00CommunicationUltimately, this is a journey that goes way, way beyond text based news content. This is about the way in which human beings communicate – about any topic, at any length, using any medium, and with anybody. QualityQuality and substantiveness are a good start, though there is much more to know about what is being written out there...Our algorithm has been trained to look for important parts of “journalistic quality” including original reporting, meaningful analysis and good sourcing.SubstantivenessArtificial IntelligenceThere are qualitative differences between articles that the power of artificial intelligence can help us find instantly.InsightFurther technological development will lead to more fine-grained insights to sort through the internet.AccessibilityThis can work – but the solution has to work for everyone. We can’t succeed if only a lucky minority sees the full picture. Rather, we need to make tools available to everyone.AdaptabilityOur tools will also be adapted to different teams and individuals, with more personalisation helping to increase understanding as everyone uses content in the language and tone that fits them best.PersonalisationClarityEffectivenessCivilityFairnessScoringScore articles based on the text itself_659a9f4e-6eab-11ec-bbfc-3821fc82ea00Overtone scores articles based on the text itself, not the prestige of the outlet or author that published it._659aa138-6eab-11ec-bbfc-3821fc82ea002022-01-05https://overtone.ai/vision/OwenAmburOwen.Ambur@verizon.net