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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>STRATEGIC PLAN 2014 - 2016</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>Professional Convention Management Association</Name><Acronym>PCMA</Acronym><Identifier>_4a7de3b2-eeb2-11e5-86db-7b6a81186f3c</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>PCMA Board of Directors</Name><Description>PCMA is governed by a Board of Directors. The Board guides and monitors PCMA's strategic planning and contributes insight towards staff endeavors. In addition, PCMA Committees and Task Forces work to support PCMA's goals and objectives.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>William Reed, FASAE, CMP</Name><Description>Chair -- Senior Director of Meetings and Community Engagement,American Society of Hematology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mary Pat Heftman</Name><Description>Chair-Elect -- Executive Vice President, Convention &amp; Strategic Alliances,National Restaurant Association</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Claire Smith, CMP</Name><Description>Secretary-Treasurer -- Vice President, Sales &amp; Marketing,Vancouver Convention Centre</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ray Kopcinski, CMP</Name><Description>Immediate Past Chair -- Senior Director,Million Dollar Round Table</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>George Aguel, FASAE</Name><Description>Director -- President &amp; CEO, Visit Orlando</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tonya Almond, CMP</Name><Description>Director -- Vice President, Meetings &amp; Continuing Education,American Academy of Pediatric Dentistry</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tamela Blalock, MTA, CMP</Name><Description>Director -- Director of Membership,National Association of Wholesale Distributors</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Oscar Cerezales</Name><Description>Director -- Chief Operating Officer Asia Pacific,MCI Singapore</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nancy DeBrosse, CMP</Name><Description>Director -- Sr Vice President Account Management,Experient</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ann Godi, CMP</Name><Description>Director -- President &amp; CEO, Benchmarc360, Inc.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bill Grusich, CMP,FASAE</Name><Description>Director -- Senior Vice President Sales,Associated Luxury Hotels International</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ben Hainsworth</Name><Description>Director -- Executive Director Associations, K.I.T. Group GmbH</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Phelps Hope, CMP</Name><Description>Director -- Senior Vice President, Meetings &amp; Expositions, Kellen</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kristin Mirabal, CMP</Name><Description>Director -- Director, Global Events, Association of Corporate Travel Executives</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Gary Murakami, GTP, GLP, CMP</Name><Description>Director -- Director, Global SalesMGM Resorts International</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kirsten Olean, CMP, CAE</Name><Description>Director -- Director of Meetings,American Society for Microbiology</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>PCMA Education Foundation</Name><Description>The PCMA Education Foundation is governed by a Board of Trustees. The Board of Trustees is responsible for fundraising, guardianship of the Corpus and funds raised, and support of PCMA and the industry.  Committees and task forces are assigned by the Foundation to assist in achieving its mission.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tina Wehmeir, CMP, CAE</Name><Description>Chair -- Chief Executive Officer,AMC Institute (AMCI)</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Phillip Jones</Name><Description>Chair-Elect -- President and CEO,Dallas Convention &amp; Visitors Bureau</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>David Peckinpaugh, CMP</Name><Description>Secretary-Treasurer -- President, Maritz Travel Company</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Gary Schirmacher, CMP</Name><Description>Immediate Past Chair -- Senior Vice President, Industry Presence &amp; Strategic DevelopmentExperient, A Maritz Travel Company</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Cara Banasch, MBA</Name><Description>Trustee -- VP Convention Sales &amp; Strategy,New Orleans Convention &amp; Visitors Bureau</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Amy Calvert</Name><Description>Trustee -- Senior Vice President Convention Sales &amp; Services,Visit Baltimore</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Eduardo Chaillo, CMP, CMM, CASE</Name><Description>Trustee -- CEO,Global Meetings &amp; Tourism Specialists, LLC</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Susan Euritt</Name><Description>Trustee -- Vice President Direct Sales and Business Development,Garrett Brands</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mary Pat Heftman</Name><Description>Trustee -- Executive Vice President, Convention &amp; Strategic Alliances,National Restaurant Association</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tony Lorenz, CMM</Name><Description>Trustee -- Chief Executive Officer,AlliedPRA</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Carol McGury, MPS</Name><Description>Trustee -- Executive Vice President, Events and Education Services,SmithBucklin Corporation</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Gregory O'Dell</Name><Description>Trustee -- President &amp; Chief Executive Officer,Events DC</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>John Patronski</Name><Description>Trustee -- Executive Vice President - Industry Development,Global Experience Specialists (GES)</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Angie Ranalli, CMP</Name><Description>Trustee -- Vice President of Sales - Midwest Region, San Diego Tourism Authority</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>William Reed, FASAE, CMP</Name><Description>Trustee -- Senior Director of Meetings and Community Engagement,American Society of Hematology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tammy Routh</Name><Description>Trustee -- Vice President, Global Sales,Marriott International</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Valerie Sumner</Name><Description>Trustee -- Principal,VRS Meetings and Events, Inc.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Randall Tanaka</Name><Description>Trustee -- President/CEO,World Conservation Congress National Host Committee</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Christopher Wehking, CMP</Name><Description>Trustee -- Chief Program Officer,American Society of Anesthesiologists</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Heidi Welker</Name><Description>Trustee -- Vice President Marketing,Freeman Audio Visual Canada</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Deborah Sexton, FASAE</Name><Description>President and CEO,Professional Convention Management Association</Description></Stakeholder></Organization><Vision><Description>The leading organization for meetings and event professionals.</Description><Identifier>_4a7de5b0-eeb2-11e5-86db-7b6a81186f3c</Identifier></Vision><Mission><Description>To deliver superior and innovative education and promote the value of professional convention management.</Description><Identifier>_4a7de682-eeb2-11e5-86db-7b6a81186f3c</Identifier></Mission><Value><Name>Passion</Name><Description>Passionate - An enthusiastic spirit of collaboration, commitment and respect drives our members.</Description></Value><Value><Name>Connection</Name><Description>Connected - We create lifelong connections in a positive environment. Planners and partners learn and connect on a peer to peer level.</Description></Value><Value><Name>Ethics</Name><Description>Ethical - Our members conduct business in a professional, fair and trustworthy fashion and in a socially responsible and environmentally sustainable manner.</Description></Value><Value><Name>Knowledge</Name><Description>Knowledgeable - All levels of our profession are focused on continued education and innovation, to ensure an influential industry.</Description></Value><Goal><Name>Engagement</Name><Description>Grow engagement within PCMA's Global Community</Description><Identifier>_4a7de736-eeb2-11e5-86db-7b6a81186f3c</Identifier><SequenceIndicator>I</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>BUILDING COMMUNITY</OtherInformation><Objective><Name/><Description/><Identifier>_4a7de7fe-eeb2-11e5-86db-7b6a81186f3c</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Education &amp; Resources</Name><Description>Be the premier source of quality education and resources for PCMA's Global Community for success throughout their careers.</Description><Identifier>_4a7de8b2-eeb2-11e5-86db-7b6a81186f3c</Identifier><SequenceIndicator>II</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>EDUCATING OUR PROFESSION</OtherInformation><Objective><Name/><Description/><Identifier>_4a7de966-eeb2-11e5-86db-7b6a81186f3c</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Leadership</Name><Description>Reinforce PCMA as THE leading meetings industry organization.</Description><Identifier>_4a7dea42-eeb2-11e5-86db-7b6a81186f3c</Identifier><SequenceIndicator>III</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>LEADING THE INDUSTRY</OtherInformation><Objective><Name/><Description/><Identifier>_4a7deb00-eeb2-11e5-86db-7b6a81186f3c</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Operations &amp; Finance</Name><Description/><Identifier>_4a7debb4-eeb2-11e5-86db-7b6a81186f3c</Identifier><SequenceIndicator>IV</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>ENSURE FINANCIAL &amp; OPERATIONAL SUCCESS</OtherInformation><Objective><Name/><Description/><Identifier>_4a7dec90-eeb2-11e5-86db-7b6a81186f3c</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate>2014-01-01</StartDate><EndDate>2016-12-31</EndDate><PublicationDate>2016-03-20</PublicationDate><Source>http://www.pcma.org/about-pcma/strategic-plan#.Vu68w_krKUk</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
