Permaculture Association Strategy 2019-2030: Navigating the storm towards calmer waters, our response to the ‘make or break ’ years~ DRAFT FOR FINAL COMMENTS ~At this deeply challenging time, permaculture brings three special contributions:* 40 years of practical experience, experimentation, design and implementation of integratedsystems development in many different local cultures, climates and contexts.* An approach to systems thinking and participatory design process, delivered by a grassrootsand accessible education approach, that can be accessed and used by people from a broadrange of cultural and socio-economic backgrounds.* A worldwide movement of practitioners, educators, activists and researchers, working withina wider network of connected and allied organisations, projects and initiatives.We have set deliberately ambitious goals - the situation demands it. These goals would be deliveredby the Permaculture Association in partnership and collaboration with the wider networks we are innow, and are yet to join. We are moving from talking about thousands of people to millions ofpeople. We will need to think and act strategically as part of a wider effort, and find ways to scaleand replicate our work, and to understand our key points of leverage. It has been calculated that itrequires 25% of the population to change behaviour for a societal shift to occur. We can’t do this onour own, but in combination with working with other organisations and the opportunities nowopening up through efforts to reach zero carbon by 2050 (we need it sooner but this is UKGovernment target) - there is an opportunity to bring permaculture into the mainstream.Permaculture AssociationPRMCLTA_a966164c-7c39-11ea-89eb-83bf2f83ea00United NationsIn 2018 scientists and high level policy makers at the United Nations, concluded that humanity may have just 12 years to avert catastrophic and irreversible climate change. At the time of writing that gives us just over a decade within which to bring about transformational change, the like of which isalmost unprecedented in human history.Permaculture NetworksMany of the challenges we face already have effective responses that have been tried and tested, indeed permaculture networks around the world have pioneered many of them. It seems that creating The Future We Want is not fundamentally a technical challenge, but a social one. Encouragingly, there are examples of where humanity has made rapid transitions . We can build renewables, convert to agroecological farming and change the way we use and manage plastic. We know how to do that. What is less clear and indeed more challenging is how we work together to make these changes. Its cultural, political, behavioural and will require huge levels of collaboration that takes us beyond our own organisational mission, into a period of profound change.Seedbed TrustA huge thanks to the Seedbed Trust for their generous donation towards this work.Roxy PiperThis enabled us to employ Roxy Piper who has given us a new perspective and provided invaluable support to Andy Goldring (CEO) in the creation of this document and the wider process. Thanks to the 600+ peoplethat provided input via the surveys and workshops, and to the staff team for ongoing input.Nenad MaljkovicThanks also to Nenad Maljkovic for his inspiration and many links.Andy GoldringIt’s a process rather than a document, so thanks to you in advance for getting involved in helping to make this happen! If you can help to take this strategy forward through funding support, donations, volunteering your skills, key contacts, please get in touch with Andy Goldring (andyg@permaculture.org.uk), or the appropriate Permaculture Association staff member (see https://www.permaculture.org.uk/our-work).A healthy and peaceful world, where we care for each other, the earth and future generations, share resources wisely and continue to heal and regenerate communities and ecosystems._a966175a-7c39-11ea-89eb-83bf2f83ea00To build a network of systems thinkers with the power to create healthy cultures and ecosystems._a966180e-7c39-11ea-89eb-83bf2f83ea00PowerA note about power -- When we talk about power we have a particular view. To paraphrase wikipedia, “in social scienceand politics, power is the capacity of an individual (or group) to influence the conduct (behaviour) ofothers…. An example of using power without oppression is the concept of "soft power”, which isabout influence, as compared to “hard power”, which relies on coercive force”.We increase our ‘soft power’ when we work collectively as networks, and the Association isextending its power further by working to support and initiate wider networks such as CTRLshift inthe UK and Ecolise and the CoLab internationally. Our power includes:CommunicationPower = CommunicationEducationPower = Education and skills developmentSkills DevelopmentNetworkingPower = Network buildingResearchPower = Research and learningLearningCooperationPower = Cooperation and collaborationCollaborationMoneyPower = Money and diverse resourcesResourcesAgencyPower = Agency and taking actionActionAccessibilityMake permaculture accessible_a9661b2e-7c39-11ea-89eb-83bf2f83ea001Outcome: Permaculture is a widely known term and the benefits of this whole systems approach are understood by over a million people.Communications & MediaProvide popular communications and media about permaculture, using accessible and appropriate language that broadens our outreach and increases our audience._a9661be2-7c39-11ea-89eb-83bf2f83ea001.1Diversity & TargetingProvide targeted communications that enable us to engage specific sectors andunderrepresented people and groups and broaden the diversity of people involved in permaculture._a9661c82-7c39-11ea-89eb-83bf2f83ea001.2Underrepresented GroupsLearningAccelerate learning about permaculture_a9661d36-7c39-11ea-89eb-83bf2f83ea002Outcome: Over a million people in Britain are accessing permaculture learning resources and training programmes.ServicesDevelop and deliver new online and face to face learning services covering a wide range of permaculture topics, approaches and case studies._a9661dd6-7c39-11ea-89eb-83bf2f83ea002.1Materials & ResourcesProvide materials and resources that enable members to work with mainstream and informal education processes and institutions._a9661e80-7c39-11ea-89eb-83bf2f83ea002.2Educational InstitutionsEngagementSupport educators, demonstration centres, local groups, projects and Ambassadors to engage more people._a9661f34-7c39-11ea-89eb-83bf2f83ea002.3EducatorsDemonstration CentresLocal GroupsEventsProvide events that enable both beginners & advanced practitioners to learn, share & plan._a9661fde-7c39-11ea-89eb-83bf2f83ea002.4NetworksGrow permaculture networks_a9662088-7c39-11ea-89eb-83bf2f83ea003Outcome: Members and permaculture networks are present in every corner of Britain and are supporting the wider population to adopt permaculture style behaviours and projects. Outcome: Our networks have a credible and influential voice with the resources, skills and power to make change.MembershipCreate an engaging membership scheme and increase practical support for members._a966213c-7c39-11ea-89eb-83bf2f83ea003.1OrganisationOrganise nationally and (bio)regionally within Scotland, Wales and England and increase the number of local groups, projects and networks active in each country._a96621f0-7c39-11ea-89eb-83bf2f83ea003.2ScotlandWalesEnglandThematic NetworksSupport the development of thematic networks that explore the application of permaculture design thinking within specific contexts._a96622a4-7c39-11ea-89eb-83bf2f83ea003.3PracticeShare and develop permaculture practice_a96623b2-7c39-11ea-89eb-83bf2f83ea004Outcome: Our networks have access to communities of practise, citizen science and formal research, practical resources and case studies that can be adapted, applied and shared to develop and support projects and enterprises worldwide.Research, Learning & EducationConduct research that supports new learning, ensures educational materials are up to date, improves practice and creates an evidence base for policy and other advocacy work._a966247a-7c39-11ea-89eb-83bf2f83ea004.1MaterialsWork with members and other partners to collate, develop and share written resources, case studies, videos and other learning materials._a9662538-7c39-11ea-89eb-83bf2f83ea004.2IndividualsHouseholdsCommunitiesBusinessesFarmersThese materials will help to: increase understanding of how to apply systems thinking; develop resilience and regenerative practices; and link permaculture practice to climate adaptation processes and the UN Sustainable Development Goals.Deliver these aims within three broad areas: personal and household; community and business; farm and landscape.ChallengesWork with others to tackle key challenges_a96625f6-7c39-11ea-89eb-83bf2f83ea005Outcome: The Permaculture Association is known as a world class partnership organisation working within a wider ecosystem of change. Outcome: Our combined networks have made a significant contribution toachieving the UN Sustainable Development Goals.Policy MakingDevelop a participatory approach to policy making that enables members to make policy recommendations to local and national government and other agencies and institutions and increases our ability to implement permaculture in a wide range of contexts._a96626be-7c39-11ea-89eb-83bf2f83ea005.1Local Government AgenciesNational Government AgenciesPartnerships, Events & CollaborationsJoin and develop partnerships, events and collaborations with other permaculture and allied organisations that enable collective work on common challenges, in the UK, in Europe and internationally._a966277c-7c39-11ea-89eb-83bf2f83ea005.2Permaculture OrganisationsOrganisationBuild a smart, effective, socially responsible and sustainable organisation_a966284e-7c39-11ea-89eb-83bf2f83ea006Outcome: The Permaculture Association and member networks are able to understand, demonstrate and increase their positive impact in the wider world. Outcome: Members are able to deliver more effective projects with the support of shared services.Culture & LeadershipDevelop a regenerative culture and nurture leadership skills within every part of the organisation._a9662916-7c39-11ea-89eb-83bf2f83ea006.1Value contributions from members, staff and volunteers, and facilitate capacity building activities that enable everyone to support the development of the organisation and network.EngagementServe, value and engage members and beneficiaries through a strong focus on understanding their needs and the needs of the network._a96629e8-7c39-11ea-89eb-83bf2f83ea006.2FeedbackUse smart feedback mechanisms and processes to ensure that strategy, planning and delivery are subject to ongoing improvement and innovation and are inclusive, participatory and adaptive._a9662ac4-7c39-11ea-89eb-83bf2f83ea006.3FinancingUnderpin financial stability through a mix of charitable trading, donations, fundraising, and good relationships within each area of work._a9662b8c-7c39-11ea-89eb-83bf2f83ea006.42019-01-012030-12-302020-04-11https://permaculture.org.uk/sites/default/files/pa_strategy_2019-2030.pdfOwenAmburOwen.Ambur@verizon.net