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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About the Rainmakers</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>Rainmakers</Name><Acronym>RNMKRS</Acronym><Identifier>_6c8d57f4-e1a1-11e9-82cf-36fa5ce018e1</Identifier><Description>With three decades of experience, The RainMakers Organization has developed proven, winning marketing strategies through management consulting for the most ideologically principled candidates and philanthropic organizations. We offer a wide variety of services, virtually guaranteeing there is some way we can assist you in maximizing growth potential and freeing up your time to focus less on management and more on your mission.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>RainMakers Team</Name><Description>Our staff at The RainMakers Organization comes from a diverse background of experiences and skill sets to collectively work with your organization, building and implementing an ideal fundraising strategy for your immediate needs as well and your long term goals.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Stephan Goodrick</Name><Description>Founder and President -- As Founder and President of The RainMakers, Stephen brings with him more than 3 decades of management and marketing experience working with philanthropic, lobbying, and political organizations as well as candidates for Congress — particularly the U.S. Senate. His career has been guided by a steadfast commitment to his conservative principles and a razor-sharp focus on project, time and task management.  At the age of 16, Stephen (then a sophomore undergrad) was nominated to serve on President Reagan's representative to all college students across the nation. He then accepted a position as Assistant to the Director of Legislation at the National Right to Work Committee. While working his way through his undergraduate studies and earning a Master’s degree at George Washington University, he while steadily climbed the organization's ranks. Ultimately he was promoted to Vice President of Membership and Corporate Affairs and Chief Financial Officer of the organization.  His tenure at the National Right to Work Committee has been marked by dramatic membership and financial growth. He is credited with transforming and expanding their state of the art, automated predictive telecommunication call center from 16 to 128 employees and building from scratch the Committee’s first comprehensive major donor outreach and personal presentation tour program. The major donor program Mr. Goodrick kicked off in 1994 peaked at $14 million per year, accounting for nearly two-thirds of the organization’s revenue stream.  In 1998, Stephen concluded there was a desperate need for good, competent conservative PAC fundraisers to help raise funds and elect true conservative candidates to Congress and that other worthy organizations could benefit from the strategies he had developed at the National Right to Work Committee.  This was when The RainMakers came to life, powered by a “Pedal to the Metal Profit Maximization Strategy” which raised over $3.6 million for his first Senate client and forever changed the game of PAC fundraising in DC.  Through the years, Stephen has worked directly with many of the premiere national organizations and most generous philanthropists around the nation, stewarding many of the largest gifts ever contributed to RainMakers’ clients.  Flash forward to today, under Stephen’s leadership the RainMakers continue to push the envelope (literally!), staying ahead of the competition in fundraising strategies and working hand-in-glove with each individual client and using all the tools of the trade — a blend of direct mail, telemarketing, major donor outreach, in-person tour presentations and internet marketing — to create a tailored strategy to maximize their fundraising revenue.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>FRED COOPER</Name><Description>Vice President for Political Accounts --  Frederick (Fred) Lewis Cooper, IV started on the ground floor with The Rainmakers Organization in 2009. Not long after, we was promoted to serve as the company’s Director of Political Accounts since and now holds the title of Vice President for Political Accounts.  Born and raised in a conservative Christian family in Mansfield, Ohio, Fred first caught the political bug after staying up until 4am (on a school night) to watch the results of the 2000 Presidential election. His commitment to a career in politics was cemented four years later as a student at the University of Toledo as a volunteer for President Bush’s re-election in the nation’s most pivotal swing state.  While in college, Fred served as President of College Republicans and also a started a campus organization to raise money for local wounded veterans, which would prove his first experience in fundraising. After working on and managing several local political races, Fred was hired on as a Regional Victory Coordinator for the Ohio Republican Party and John McCain’s Presidential campaign. He then worked for a short time as a Field Representative with The Leadership Institute before joining The Rainmakers Organization.  Fred was initially drawn to The Rainmakers Organization for its success in raising money for organizations supporting wounded veterans and the most principled conservative candidates and organizations.  Since 2009, The Rainmakers Organization has enabled Fred to work exclusively for conservative candidates and organizations, and has raised over $10 million for candidates, organizations, and Super PAC’s since becoming Director of Political Accounts division at The Rainmakers.  One of Fred’s passions is taking on Republican-In-Name-Only “RINO” Members of Congress and candidates and incentivizing them into an election year conversion to conservatism or defeating them outright. Of the five incumbent “RINO” Senators that have received less than 50% of the vote in their own primary since 2012, Fred and his team at Rainmakers have been a vital part of all five of those races, and he relishes being a member of what in 2012 Politico called the “incumbent takedown industry.”  Fred is firmly committed to fighting for and putting the principles that made America great above the Swamp creatures of either political party.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>CHELSEA MASON SUMMA</Name><Description>Senior Account Manager --  Chelsea joined the RainMakers Organization in early Spring of 2015. She brought with her experience fighting for the 2nd amendment and working on grass-root insurgent senate candidate campaigns.  Chelsea originally began her RainMakers tenure working out of our Fairfax, Virginia office where her previous experience and unmatched work ethic drove her to a quick promotion to account executive, where she has excelled ever since. She has a tremendous passion for ensuring that non-profit organizations have the funds necessary to achieve their most vital programs. Due in part to this passion, she excels at bringing in major gifts from some of the nation’s most generous philanthropists.  Her dedication and devotion to these causes is what has allowed her to pioneer The RainMakers Organization’s “Virtual Office Initiative”. Since moving back to her southern roots in 2016 she has continued to build on her impressive RainMaker resume while working remotely from home offices in both Florida and South Carolina.  From these offices she remains one of the most effective telecommunications experts and continues to demonstrate her unique ability at scheduling donor visits with impassioned executives and true grass-roots leaders for our non-profit clients. Additionally, she remains on call to travel anywhere in the country to visit with donors regarding major programs that our clients are gearing up for and need funding.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>JAMES ABRAHAMSEN</Name><Description>Senior Account Manager --  James Abrahamsen has been working with The RainMakers Organization since 2015 and serves as an Accounts Manager for multiple political and philanthropic accounts.  James is a Northern Virginia native who grew up in nearby Vienna, Virginia before attending Dickinson College in Carlisle, Pennsylvania. While in college, James helped lead the College Republicans and got his first experience working for campaigns at the state and federal government levels.  Since joining the RainMakers Organization, James has been instrumental in crafting strategies to secure donor visits with hundreds of our clients’ most established donors and top prospective targets. His experience meeting with donors face to face has not only resulted in drastically increased donor support, but also invaluable donor cultivation.</Description></Stakeholder></Organization><Vision><Description/><Identifier>_6c8d588a-e1a1-11e9-82cf-36fa5ce018e1</Identifier></Vision><Mission><Description>To prove management consulting for the most ideologically principled candidates and philanthropic organizations.</Description><Identifier>_6c8d5902-e1a1-11e9-82cf-36fa5ce018e1</Identifier></Mission><Value><Name/><Description/></Value><Goal><Name>PAC Fundraising</Name><Description>Raise money for clients in the House and the Senate</Description><Identifier>_6c8d59f2-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>PACs</Name><Description/></Stakeholder><OtherInformation>The RainMakers Organization has helped to raise millions of dollars for our clients in the House and the Senate through PAC Fundraising. Many traditional fundraisers take the easy way out by only contacting the top 250 or so of the best-known PACs. Rather than merely skimming off the top, we tap into our database of more than 3,700 PACs.  Our team works to forge strong relationships between Senators, Congressmen and key PAC Directors and decision makers across the country, raising contributions through research, targeting, email and phone solicitation as well as coordination with state and district efforts, tracking, and concise follow-up. Bringing in more money creates opportunities for our clients to participate in national leadership opportunities and more.</OtherInformation><Objective><Name/><Description/><Identifier>_6c8d5a60-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Major Gifts</Name><Description>Provide a clear approach to major gifts.</Description><Identifier>_6c8d5ace-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>It’s no secret. 80% of your organizations' funds will come from only 20% of your donors. Therefore, it is essential for your team to have a clear approach to major gifts. Since this process is both a science and an art which can quickly pull an entire staff away from their regular, day-to-day roles, bringing in experts with years of experience in this field is an investment with a massive return on investment.  A donor’s largest gift is almost never their very first gift. The keystone of a successful fundraising program is a thorough understanding of how to grow donors from small givers to larger ones, and ultimately to transformational benefactors. We can coach and counsel your management team through this process, freeing more your team up to focus on the primary mission of your campaign.</OtherInformation><Objective><Name/><Description/><Identifier>_6c8d5b3c-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Nationwide Event Planning</Name><Description>Host major events.</Description><Identifier>_6c8d5baa-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Nationwide Event Planning -- For most candidates and many organizations, there is tremendous value in hosting major events. The RainMakers organization understands the stresses of event planning. which is why we take the details of special event management off your plate. Our seasoned team designs and produces galas, awards dinners and PAC events of all kinds. Keeping your mission in mind, our experienced staff will create an event that will speak to your members and showcase your work.  Of course, this isn’t the only event your members will be attending this year, so it’s imperative your event makes a unique and lasting impression. Our project managers are experienced in event management and event production services. We offer an expansive range of support in vendor negotiation and management, timing and logistics, speaker planning and preparation and of course, day-of coordination for all.</OtherInformation><Objective><Name/><Description/><Identifier>_6c8d5cb8-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Digital Marketing</Name><Description>Achieve the full potential of digital marketing tools.</Description><Identifier>_6c8d5d4e-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Over the last decade, digital marketing has become one of the most consistently reliable and effective tools for gaining organizational support. With advanced e-marketing systems, the future seems even brighter. It’s crucial to understand that while these automated systems have many, robust features, highly detailed planning is required to achieve (and analyse) their full potential.  The RainMaker team has decades of combined experience with planning and implementing these electronic communication systems for the most effective and lucrative communications. Working with "best in their class" strategic partners, these programs can be used across the broad scope of our services, including both long-term donor cultivation and emergency financial aid campaigns.</OtherInformation><Objective><Name/><Description/><Identifier>_6c8d5e52-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Prospect Development</Name><Description>Develop effective approaches to each prospective donor.</Description><Identifier>_6c8d5eca-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator>5</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Our unique, in-house database integration is one of the keys to developing custom, effective approaches to each prospective donor. We will work with your team as they secure a prospects' very first donation, and to then quickly move them up the ladder towards becoming a major gift donor.  Once we’ve identified new prospective donors to your campaign, we manage the prospect research, track and build the pipeline of solicitation, and create unique strategies for each prospect. These strategies may be as simple as adding them to your regularly distributed newsletter list, inviting them to personally attend hosted events or scheduling a one-on-one visit with them at their home or office.</OtherInformation><Objective><Name/><Description/><Identifier>_6c8d5f42-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Planned Giving</Name><Description>Develop and implement planned giving programs.</Description><Identifier>_6c8d5fba-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator>6</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>It is likely some of the largest gifts your campaign has ever received or will ever will receive will be a result of your planed giving program. In fact, bequests total more than $22 billion each year in the United States. Developing and implementing a planned giving program is of paramount importance to your future income.  It’s not uncommon for you or your staff to have reservations about having a conversation about death with your donors. So let our experienced staff at The RainMakers Organization be there to guide you. Our four-step process begins with having the appropriate conversations with your donors about planned giving while walking them through the sometimes complicated process and explaining the benefits.</OtherInformation><Objective><Name/><Description/><Identifier>_6c8d6032-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Donor Cultivation &amp; Stewardship</Name><Description>Increase donor engagement and satisfaction.</Description><Identifier>_6c8d60be-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator>7</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Fundraising should always be donor-centric. In fact, what you are saying to your donors year-round is the base which supports an ask for a major gift. Spending the time to properly thank your supporters after a contribution is just one way to steward relationships.  Our management consulting will teach you to look at donor engagement in a different way, and your campaign will increase overall donor engagement and satisfaction. Then, by developing results-oriented donor relation strategies, you will drastically increase the likelihood of closing future major and planned gifts. Your cultivation will involve a precise focus on your ability to discuss the meaningful ways donor investments are being put to good use.</OtherInformation><Objective><Name/><Description/><Identifier>_6c8d6136-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Candidate Call Sessions</Name><Description>Connect clients with the most proven and committed conservative donors.</Description><Identifier>_6c8d61b8-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator>8</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>ConservativDonors</Name><Description/></Stakeholder><OtherInformation>The RainMakers Organization has carved out a unique niche as the go-to fundraising firm for conservative, political candidates.  Using our comprehensive database of more than 1.7 million donors, our political accounts team is capable of connecting our clients with not only the most proven and committed conservative donors in the country, but also the true grassroots supporters who will fund their campaign from day one, all the way through Election Day  Our management and highly trained staff will show you the best way to solicit major gifts by telephone.  Our Political Candidate Call Sessions are the very best way for a candidate to have a direct conversation with donors capable of making max-out contributions to their race. Additionally, our team will work directly with the candidate to help them craft the best discussion topics and provide a summary of each individual donor before the candidate speaks to the donor on the phone. After the call, our staff will take on the full workload of following up on the call, processing a gift or chasing down an important pledge.</OtherInformation><Objective><Name/><Description/><Identifier>_6c8d6244-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Split Testing</Name><Description>Combing through data points and synthesize the results to leverage data for giving sound advice for communication verbiage, method and medium.</Description><Identifier>_6c8d635c-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator>9</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Also known as A/B testing, split testing is one of the best ways to look at the communication you have with your donors from a scientific perspective. For nearly 30 years, The RainMakers Organization is always combing through thousands of data points and synthesizing the results to leverage data for giving sound advice for the communication verbiage, method and medium of your organization.  Most firms with expertise on major donor fundraising programs have never had the opportunity to market lists in large enough quantities to produce authoritative and statistically predictive results. On the other hand, many direct response marketers haven't a clue how to put together a major donor program. The RainMakers organization brings both of these components to the table.  Staying up-to-speed with the best communication strategies needs to be a top priority for your development staff. However, this does not always mean you need to be using the newest, shiniest technologies to carry out your communications. Every organization has a unique donor base, and those individuals each have their own preferred means of contributing. This is why repeatedly testing your communications and evaluating results will keep your campaign poised to maintain a hefty and consistent income stream from your solicitations.</OtherInformation><Objective><Name/><Description/><Identifier>_6c8d63de-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Direct Mail</Name><Description>Produce and deliver mailings for maximum cost effectiveness.</Description><Identifier>_6c8d6474-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator>10</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>To be successful, a solicitation absolutely must have three components. First, the package must grab the readers’ attention. Then, the letter must tell your organizations’ story clearly and convincingly. And lastly, it must motivate the reader to act in the exact way you want them to. In most instances, this action would be mailing a contribution back to your campaign.  Our comprehensive knowledge of every phase of direct marketing production combined with the long-term relationships we’ve cultivated with proven strategic partners give The RainMakers both the know-how and the clout to make sure your job is produced and delivered right on-time, at maximum cost effectiveness.</OtherInformation><Objective><Name/><Description/><Identifier>_6c8d64f6-e1a1-11e9-82cf-36fa5ce018e1</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2019-09-28</PublicationDate><Source>http://therainmakers.biz/about/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
