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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About Santa Fe Innovates</Name><Description>Where business begins with soul ... Santa Fe Innovates understands how entrepreneurial experiences seem scattered at times, yet the pieces come together and form a pattern of success and purpose.</Description><OtherInformation>The Santa Fe Innovates Business Accelerator Program includes an eight-week curriculum focused on creating and validating customer and business models, investment preparedness, leadership basics for social enterprise startups, business planning, financial modeling, strategic thinking, and more. Another key element is a three-month structured mentoring program.</OtherInformation><StrategicPlanCore><Organization><Name>Santa Fe Innovates</Name><Acronym>SFI</Acronym><Identifier>_c74677f2-5ca3-11ea-9bca-8f32fd82ea00</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Social Entrepreneurs</Name><Description>Forming a successful social entrepreneurial venture requires a community of involved stakeholders who listen, care, guide, challenge, and engage with founders and their teams. Santa Fe Innovates supports disciplined, purpose-filled entrepreneurs, bringing together the program, mentors, investors, and community to launch and grow.  Our primary focus is on startups who have a scalable idea with a focus on technology or other solutions.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Santa Fe</Name><Description>Santa Fe is a place for social entrepreneurs to start, stay, grow, and achieve a positive impact.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>New Mexico</Name><Description>Through our community, New Mexico will become a state known for social impact investing and scalable social enterprises. A positive ripple effect begins, igniting social impact ventures and an activating ecosystem to support founders, team members, investors, and citizens.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Kauffman Foundation</Name><Description>According to the Kauffman Foundation, the U.S. averages 20 technology companies founded per year that reach $100 million in revenues. New Mexico can be a key part.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Startups</Name><Description>Through Santa Fe Innovates, we imagine helping to create at least five startups in New Mexico in the next ten years, each realizing $10 million in annual revenue. Job creation of 25+ team members per company will be a key result. Just as valuable, tangible social impact through the embedded purpose of each startup will multiply the outcomes realized.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>SFI Team</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jon Mertz</Name><Description>FOUNDER -- Jon is a 25-year tech and marketing executive. He led brand development, product management and marketing, lead generation, and sales channel efforts for entrepreneurial and enterprise companies, including Corepoint Health, QuickArrow, Deloitte, IBM, and BMC. He founded Activate World, a leadership and podcast community designed to explore corporate citizenship and activism. Jon is pursuing an interdisciplinary leadership doctorate through Creighton University.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sean O'Shea</Name><Description>PROGRAM DIRECTOR -- Sean started HatchForm in 2018 after working as the business and entrepreneurship project manager at the Fairbanks Economic Development Corporation and as the Program Director at the Santa Fe Business Incubator. Sean received his MBA from Philadelphia University in 2010, is a certified Business Incubator Manager, serves on the New Mexico TechWorks Task Force and the City of Santa Fe’s Economic Development Advisory Committee, and sits on the Advisory Boards of Honeymoon Brewery and FairBikes.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Melanie Lenci</Name><Description>COMMUNITY &amp; EVENTS MANAGER -- Entrepreneur intoxicated by bringing people together through storytelling. Melanie worked with MIX Santa Fe and the bizMIX business accelerator program, which shepherded 98 businesses through eight cohorts and awarded close to half a million dollars in cash and resources. She also worked with the New Mexico Early Childhood Development Partnership and the City of Santa Fe’s Office of Economic Development (SFOED). Melanie founded Entrepreneur Story Time™ and has worked with several startup companies and established firms in project management, event management, and product launches.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kent Nutt</Name><Description>MARKETING DIRECTOR -- Kent is a marketing and communications entrepreneur in high-tech and nonprofit industries. He’s a strategic thinker and hands-on implementer with experience building end-to-end, transformative marketing and communications programs for startups, Fortune 500 companies, growing nonprofits, and academia. Sectors included telecommunications, 3D printing, network software, semiconductors, web analytics, and scientific research.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>SFI Advisory Council</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tom Aageson</Name><Description>CO-FOUNDER (EMERITUS), CREATIVE STARTUPS -- Tom is the co-founder of Creative Startups. He is also the co-founder of the Santa Fe International Folk Art Market, the largest folk art market in the world. Tom was VP of Marketing and Merchandising at Mystic Seaport, where he created the Mystic Maritime Art Gallery along with other startups. Tom led artisan entrepreneurs from 20 countries into international markets as Director of Aid to Artisans. He holds an MBA from Columbia University, a BFT from the Graduate School of International Management, and a BA in Economics from Marquette University.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Pamela Koster</Name><Description>CEO, FALLING COLORS -- Pamela is a tech-minded, community focused entrepreneur and innovator. She is the co-founder and CEO of Falling Colors, which itself is multifaceted. Falling Colors focuses on improving life and business outcomes through their custom data-driven software and providing transparency through their financial arm as a third-party payor, all on top of a community-focused foundation.As CEO of a small company, Pamela is very hands-on and involved with day-to- day functions and integrating our purpose-driven approach to all areas of the company. She sets the vision for the company and leads by example in setting the company culture.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mindy Hale</Name><Description>COO, FALLING COLORS -- Mindy is the Chief Operating Officer and co-founder of Falling Colors, which develops custom data driven software, has a financial arm serving as a third- party payor, and a philanthropic branch for supporting organizations with similar visions. Mindy is focused on designing and scaling systems that support behavioral health improvement, fintech for public and non-profits and real-time data management. She loves wood carving, spending time with her family, hanging out in the mountains, and solving logic problems – particularly creating logic out of chaos.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andro Hsu, Phd.</Name><Description>Andro is a strategy and marketing leader with 12 years’ experience transforming technological innovation into novel commercial products across precision medicine, health information technology, and the life sciences. He has a PhD in Molecular &amp; Cell Biology from UC Berkeley, and held early roles at 23andMe, Syapse, and GRAIL.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Victor Johnson</Name><Description>FOUNDER, SANTA FE IP -- Victor is an Intellectual Property (IP) attorney who founded Santa Fe IP to provide entrepreneurs, startups, and multinationals with the experience of an AmLaw 20 firm and the entrepreneurial spirit of an IP boutique. Victor began his IP career nearly 30 years ago as a patent examiner at the U.S. Patent and Trademark Office. More recently, he spent nearly a decade as a partner in Morgan, Lewis &amp; Bockius LLP’s San Francisco and Silicon Valley offices. Currently, Victor can be found volunteering at the Santa Fe Business Incubator with their Patent:ly program.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jule Crabill</Name><Description>BUSINESS AND MARKETING CONSULTANT -- Julie Crabill is a business and marketing consultant for organizations across the technology spectrum. She is the former Chief Marketing Officer of Descartes Labs, a predictive intelligence company that uses geospatial data to predict supply and demand factors – like agricultural outputs or steel demand. Prior to Descartes Labs, Julie spent nearly two decades in agency PR at SHIFT Communications, Edelman, Weber Shandwick and the Benjamin Group. Most recently, she was the founder/CEO of Inner Circle Labs, a marketing communications company focused on frontier technology, which she sold to Highwire Public Relations in Jan. 2018.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>SFI Affiliates</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Santa Fe Green Chamber of Commerce</Name><Description> MemberCertified B Corporation Pending logo</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Social Enterprise Alliance</Name><Description/></Stakeholder></Organization><Vision><Description>New Mexico becomes known for social impact investing and scalable social enterprises.</Description><Identifier>_c7467964-5ca3-11ea-9bca-8f32fd82ea00</Identifier></Vision><Mission><Description>To support disciplined, purpose-filled entrepreneurs in the Santa Fe region.</Description><Identifier>_c7467b62-5ca3-11ea-9bca-8f32fd82ea00</Identifier></Mission><Value><Name>Philosophy</Name><Description>Our philosophy in how we work with each other and how we work with our community is straightforward. Our community of entrepreneurs will create a better future through disciplined work, engaging teams and companies, substantial growth and profit, and worthwhile purpose.</Description></Value><Value><Name>Decency</Name><Description>Treat everyone with respect – the right things in the right way</Description></Value><Value><Name>Betterment</Name><Description>Collaborate, learn, grow – innovation with humanity</Description></Value><Value><Name>Honesty</Name><Description>Own up to my actions and words – responsibility with accountability</Description></Value><Value><Name>Optimism</Name><Description>Always try to make it work – persistence with results</Description></Value><Value><Name>Effort</Name><Description>Do the work – thoroughness with momentum</Description></Value><Goal><Name>Venture Building</Name><Description>Build scalable and socially responsible ventures.</Description><Identifier>_c7467cac-5ca3-11ea-9bca-8f32fd82ea00</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType="Organization"><Name>Anderson School of Management</Name><Description>The curriculum uses information contained in the book Building a Successful Social Venture, research and insights from the University of New Mexico Anderson School of Management, and experience from startup and entrepreneurship experts.</Description></Stakeholder><OtherInformation>ACCELERATOR PROGRAM CURRICULUM -- The Santa Fe Innovates curriculum is based on building scalable and socially responsible ventures. The curriculum combines standard GAN accelerator principles like customer discovery, business model generation, and iterative design with topics and skills-building opportunities specifically relevant to social enterprises...PROGRAM FEATURES -- The accelerator program includes a weekly intensive (held each Saturday for eight weeks) where the cohort is fully immersed in learning about business and entrepreneurship and applying those teachings to building their own companies. The program also includes a dual mentorship feature where each cohort member is paired with two mentors for three months, access to coworking and meeting room spaces, cohort networking events, and culminates in a company demo day.Eight Core Modules -- The accelerator program curriculum consists of eight core modules that correspond to the eight-week program...Included in this mix will be topics of conscious and ethical leadership, building scalable, respectful, and engaged organizational culture, business planning, and financial modeling. During the eight weeks, we will have several informal evening sessions to explore certain topics in-depth and with practitioners.</OtherInformation><Objective><Name>Onboarding</Name><Description>Participant and mentor onboarding; company vision; strategic thinking; introduction to customer discovery and models of social entrepreneurship</Description><Identifier>_c7467d9c-5ca3-11ea-9bca-8f32fd82ea00</Identifier><SequenceIndicator>Module 1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Markets</Name><Description>Target markets; business models and the business model canvas; customer discovery and outreach</Description><Identifier>_c7467e82-5ca3-11ea-9bca-8f32fd82ea00</Identifier><SequenceIndicator>Module 2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Environment</Name><Description>The external environment; operations and value chains; organization and human resources</Description><Identifier>_c7467f7c-5ca3-11ea-9bca-8f32fd82ea00</Identifier><SequenceIndicator>Module 3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Financing</Name><Description>Financing; go-to-market strategies; sales strategies</Description><Identifier>_c746806c-5ca3-11ea-9bca-8f32fd82ea00</Identifier><SequenceIndicator>Module 4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Operations</Name><Description>Operations and budget; key metrics; exploring the triple bottom line</Description><Identifier>_c746815c-5ca3-11ea-9bca-8f32fd82ea00</Identifier><SequenceIndicator>Module 5</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Investors</Name><Description>Investor relations and readiness</Description><Identifier>_c7468256-5ca3-11ea-9bca-8f32fd82ea00</Identifier><SequenceIndicator>Module 6</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Demos</Name><Description>Pitch elements and preparation for demo day</Description><Identifier>_c7468454-5ca3-11ea-9bca-8f32fd82ea00</Identifier><SequenceIndicator>Module 7</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Debrief</Name><Description>Debrief and next steps</Description><Identifier>_c746856c-5ca3-11ea-9bca-8f32fd82ea00</Identifier><SequenceIndicator>Module 8</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Mentorship</Name><Description>Provide subject matter expertise and challenging startups to see their work from different perspectives.</Description><Identifier>_c7468670-5ca3-11ea-9bca-8f32fd82ea00</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Mentors</Name><Description>Mentors are individuals with deep industry, investment, or entrepreneurship experience. They work with startups without expectation of reward or compensation, share their knowledge and guidance freely, and will open their networks when appropriate.</Description></Stakeholder><OtherInformation>Dual Mentorship -- Two mentors with appropriate backgrounds will be assigned to work with each startup. Mentoring is a balancing act between providing specific subject matter expertise and challenging startups to see their work from different perspectives. And the professional backgrounds and experiences of the entrepreneurs also impact what type of mentoring will be most effective for them.Dual mentors provide different perspectives for the participating startup to consider. The mentors will meet weekly with the startups for three months to provide guidance, coaching, and accountability checks.</OtherInformation><Objective><Name>Guidance</Name><Description>Provide guidance and coaching</Description><Identifier>_c746876a-5ca3-11ea-9bca-8f32fd82ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Accountability</Name><Description>Provide accountability checks</Description><Identifier>_c7468878-5ca3-11ea-9bca-8f32fd82ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2020-03-02</PublicationDate><Source>https://santafeinnovates.com/about/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>
