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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About Social Media Today</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>Social Media Today</Name><Acronym>SMT</Acronym><Identifier>_f5cabe75-0187-11e6-bb99-9385b83adc12</Identifier><Description>Social Media Today is an online community and resource for professionals in marketing, social business, communication, customer experience, content marketing and digital strategy, or any other discipline where a thorough understanding of social media is mission-critical. </Description><Stakeholder StakeholderTypeType="Organization"><Name>Industry Dive</Name><Description>SocialMediaToday.com is powered by Industry Dive, a digital media company that publishes business news and original analysis for millions of executives across a dozen industries.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Executives</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Marketing Dive</Name><Description>Our sister sites include Marketing Dive, a daily news resource for digital marketers, SmartDataCollective ... and SustainableCitiesCollective ...</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>SmartDataCollective</Name><Description>brings together insights and best practices about big data and analytics</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>SustainableCitiesCollective</Name><Description>a collection of bloggers who are passionate about the urban future.</Description></Stakeholder></Organization><Vision><Description/><Identifier>_f5cac0ea-0187-11e6-bb99-9385b83adc12</Identifier></Vision><Mission><Description>To foster fruitful conversations about the intersection of business and social</Description><Identifier>_f5cac0eb-0187-11e6-bb99-9385b83adc12</Identifier></Mission><Value><Name/><Description/></Value><Goal><Name>Dialogue, Ads &amp; Social Business</Name><Description>Support posts and dialogue on social networks, marketing and advertising, technology and data, social business</Description><Identifier>_f5cac220-0187-11e6-bb99-9385b83adc12</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>We encourage posts and dialogue on social networks, marketing and advertising, technology and data, social business and more. We hope to foster fruitful conversations about the intersection of business and social in a way that is insightful and intuitive.</OtherInformation><Objective><Name/><Description/><Identifier>_f5cac252-0187-11e6-bb99-9385b83adc12</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Engagement</Name><Description>Support user engagement with content</Description><Identifier>_f5cac253-0187-11e6-bb99-9385b83adc12</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>For our contributors, we provide high rates of engagement with their content as well as a moderator team to answer questions and help to optimize content.  As a contributor on any of our sites, you will become part of an online community of experts who are equally passionate about their fields.</OtherInformation><Objective><Name/><Description/><Identifier>_f5cac254-0187-11e6-bb99-9385b83adc12</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>News Feeds &amp; Blogs</Name><Description>Support blogging and RSS news feeds</Description><Identifier>_f5cac255-0187-11e6-bb99-9385b83adc12</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>You can add an rss feed and contribute via your own blog, or you can blog directly on the site for greatest exposure to our audience of industry stars.</OtherInformation><Objective><Name/><Description/><Identifier>_f5cac256-0187-11e6-bb99-9385b83adc12</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Newsletter</Name><Description>Produce a daily digest of content and updates from the community</Description><Identifier>_f5cac5a4-0187-11e6-bb99-9385b83adc12</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>For a daily digest of the best content and updates from the community, sign up to receive the Social Media Today newsletter.</OtherInformation><Objective><Name/><Description/><Identifier>_f5cac5a5-0187-11e6-bb99-9385b83adc12</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2016-04-13</PublicationDate><Source>http://www.socialmediatoday.com/about-us</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
