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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About Salesforce.org</Name><Description>With our 1-1-1 Model, we create impact throughout the global community to improve the state of the world.Leveraging 1% of Salesforce's technology, people, and resources Salesforce.org today is a self-funded social enterprise providing best-in-class technology to social impact organizations. Proceeds from the technology also support employee volunteerism, grantmaking in the areas of STEM education, youth workforce development, and technology innovation, and the sharing of the 1-1-1 Model.</Description><OtherInformation>What is the 1-1-1 Model?Salesforce.org is based on a simple idea: leverage Salesforce's technology, people, and resources to help improve communities around the world. We call this integrated philanthropic approach the 1-1-1 model because it started with a commitment to leverage 1% of Salesforce’s technology, people, and resources to improve communities around the world. By encouraging and enabling companies to adopt the 1-1-1 model, Salesforce.org is helping to spark a worldwide corporate giving revolution.</OtherInformation><StrategicPlanCore><Organization><Name>Salesforce.org</Name><Acronym>SO</Acronym><Identifier>_ea968ea8-cd56-11e5-8a76-156d48aced81</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Salesforce Team</Name><Description>An apprenticeship in leadership -- The Salesforce.org leaders and their teams work tirelessly to help nonprofits and education institutions worldwide to accomplish their missions, and help Salesforce employees volunteer and serve in their communities.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Suzanne DiBianca</Name><Description>President, Salesforce.org -- Suzanne leads the world's most innovative corporate philanthropy delivering and sharing the power of the 1-1-1 model globally and improving the state of the world. She has overall responsibility for Programs, Employee Engagement, Grant Strategy and serves as the liaison to community, business, and government organizations.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rob Acker</Name><Description>CEO, Salesforce.org -- Rob leads the business that enables Salesforce.org to be the most impactful nonprofit social enterprise in the world. He has responsibility for the management of Salesforce.org and focuses on delivering world-class technology to nonprofits and higher education customers.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Shanti Ariker</Name><Description>Global General Counsel, VP -- Shanti leads the legal team at Salesforce.org, advises the company’s management on legal issues, and acts as Corporate Secretary.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Alan Barr</Name><Description>RVP Enterprise Sales, EMEA -- Alan and his team focus on the distribution of the Salesforce platform to nonprofit and education customers in EMEA.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Anne-Marie Canter</Name><Description>VP, Employee Success -- Anne-Marie and her team manage the Human Resources Function. They are responsible for attracting, developing, and retaining exceptional talent at Salesforce.org.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sam Chung</Name><Description>Chief Financial Officer -- Sam and his team are responsible for accounting, employee success, finance and revenue operations.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rie Endo</Name><Description>Senior Manager, Japan -- Rie and her team are responsible for Salesforce.org programs, grants, and Salesforce employee volunteering in Japan</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Josue Estrada</Name><Description>COO, Salesforce.org -- Josue and his team are responsible for go-to-market and sales strategies, enablement programs, corporate development and enterprise projects as well as partner and alliances success.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Charlotte Finn</Name><Description>VP Programs, EMEA -- Charlotte and her team are responsible for Salesforce.org programs, grants, Salesforce employee volunteering and marketing in EMEA.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Shanna Frati</Name><Description>Director, APAC -- Shanna and her team are responsible for Salesforce.org programs, grants, and Salesforce employee volunteering in APAC.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ebony Frelix</Name><Description>VP, Programs -- Ebony and her team are responsible for Salesforce.org programs, grants, and Salesforce employee volunteering.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Allyson Fryhoff</Name><Description>Chief Revenue Officer -- Allyson leads the global distribution team for Salesforce.org, bringing high impact technology solutions to nonprofit and education organizations that enable them to accelerate their missions.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Brian Komar</Name><Description>VP, Marketing -- Brian and his team handle communications and marketing for Salesforce.org.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Pat McQueen</Name><Description>SVP &amp; GM Higher Education -- Pat and team are charged with providing value-added solutions to our higher education organizations.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Cheryl Porro</Name><Description>SVP, Tech &amp; Products -- Cheryl and her team focus on Salesforce.org product strategy and product development efforts as well as the development of business applications that we use to run our business and engage core Salesforce employees in Salesforce.org's 1-1-1 model.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jim Stroka</Name><Description>VP, Customer Success -- Jim and the customer success team ensure that every Salesforce.org customer is provided with the guidance and resources necessary to maximize their programs and initiatives on Salesforce.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Salesforce.com Board Members</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Marc R. Benioff</Name><Description>CEO, Chairman of the Board and Founder, Salesforce, Inc.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Larry Brilliant</Name><Description>President Skoll Global Threat Fund</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ron Conway</Name><Description>Special Adviser to SV Angel</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rebecca Enonchong</Name><Description>CEO and Founder, AppsTech, Inc.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Alan Hassenfeld</Name><Description>CEO and Chairman of the Board, Hasbro, Inc.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tim Lynn</Name><Description>Senior Vice President, Chairman’s Office, Salesforce, Inc.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dave Moellenhoff</Name><Description>Former Chief Technology Officer, Salesforce, Inc.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Laura Scher</Name><Description>Chairperson and CEO, Working Assets</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Salesforce Foundation</Name><Description>The Salesforce Foundation is a tax-exempt 501(c)(3) non-profit organization that provides grants, including those for disaster relief assistance.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Salesforce Foundation Board Members</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Marc R. Benioff</Name><Description>CEO, Chairman of the Board and Founder, Salesforce, Inc.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Suzanne DiBianca</Name><Description>President, Salesforce.org</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Laura Scher</Name><Description>Chairperson and Chief Executive Officer, Working Assets</Description></Stakeholder></Organization><Vision><Description>To be the world's most innovative corporate philanthropy.</Description><Identifier>_ea9690ba-cd56-11e5-8a76-156d48aced81</Identifier></Vision><Mission><Description>To create impact throughout the global community to improve the state of the world.</Description><Identifier>_ea96918c-cd56-11e5-8a76-156d48aced81</Identifier></Mission><Value><Name/><Description/></Value><Goal><Name>Nonprofit Solutions</Name><Description>Provide a set of solutions enabling nonprofits to become connected</Description><Identifier>_ea969240-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Nonprofits</Name><Description/></Stakeholder><OtherInformation>Imagine a unified view of every interaction with clients, supporters, members, funders, volunteers and affiliates have with your organization.Salesforce for Nonprofits is the set of end-to-end solutions any nonprofit needs to become a connected nonprofit. Built for the social and mobile era, Salesforce for Nonprofits will connect your entire nonprofit -- your partners, supporters, employees, and programs -- so you can, deliver better programs and services, engage and strengthen your community, communicate more effectively, and raise more resources.</OtherInformation><Objective><Name>Programs &amp; Services</Name><Description>Deliver better programs and services</Description><Identifier>_ea9692f4-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Communities</Name><Description>Engage and strengthen communities</Description><Identifier>_ea9693a8-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Communities</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Communication</Name><Description>Communicate more effectively</Description><Identifier>_ea96945c-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Resources</Name><Description>Raise more resources</Description><Identifier>_ea96951a-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>1.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Education Solutions</Name><Description>Provide solutions allow institutions of higher education to connect with constituents in new ways using social, mobile, and cloud technologies.</Description><Identifier>_ea9695ce-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Higher Education Institutions</Name><Description/></Stakeholder><OtherInformation>Connect with Constituents in a Whole New Way -- Imagine a unified view of every interaction prospects, students, alumni, donors and affiliates have with your department or institution.Salesforce for Higher Ed is a set of end-to-end solutions that allow you to connect with constituents in new ways using social, mobile, and cloud technologies. Built for the social and mobile era, Salesforce for Higher Ed enables you to become a Connected Campus, place students at the center of everything you do, and achieve breakthrough performance across the student lifecycle. Leverage Salesforce for recruiting, student success, advancement, marketing, and community engagement.</OtherInformation><Objective><Name>Connected Campuses</Name><Description>Enable Connected Campuses</Description><Identifier>_ea969682-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Student Centricity</Name><Description>Place students at the center of what you do</Description><Identifier>_ea96974a-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Students</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Student Lifecycle</Name><Description>Achieve breakthrough performance across the student lifecycle.</Description><Identifier>_ea969808-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Recruiting</Name><Description>Leverage Salesforce for recruiting</Description><Identifier>_ea9698c6-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>2.3.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Student Success</Name><Description>Leverage Salesforce for student success</Description><Identifier>_ea96998e-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>2.3.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Advancement, Marketing &amp; Community Engagement</Name><Description>Leverage Salesforce for advancement, marketing, and community engagement.</Description><Identifier>_ea969b3c-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>2.3.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Grants &amp; Programs</Name><Description>Make grants</Description><Identifier>_ea969c04-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Since its inception, Salesforce.org has given more than $100 million in grants.</OtherInformation><Objective><Name>Education &amp; STEM Programs</Name><Description>Support solutions in education and STEM programs</Description><Identifier>_ea969cd6-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Salesforce.org supports innovative, scalable solutions in education and STEM programs with a focus on computer science and increasing exposure of underrepresented groups and girls.</OtherInformation></Objective><Objective><Name>Youth Workforce Development</Name><Description>Build an equitable, diverse, and inclusive technology workforce</Description><Identifier>_ea969d9e-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Youth</Name><Description/></Stakeholder><OtherInformation>We focus on building an equitable, diverse, and inclusive technology workforce. We partner with organizations that implement creative, measurable solutions with an emphasis on gender balance, work-based experience, volunteerism, and global impact.</OtherInformation></Objective><Objective><Name>Technology Innovation</Name><Description>Increase collaboration and efficiencies across the global nonprofit sector</Description><Identifier>_ea969e66-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>3.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Nonprofit Sector</Name><Description/></Stakeholder><OtherInformation>Grants to support technology innovation in the nonprofit sector are done through our Force for Change program, which focuses on increasing collaboration and efficiencies across the global nonprofit sector.</OtherInformation></Objective><Objective><Name>Employee-Inspired Giving</Name><Description>Support and encourage each employee's personal generosity and community volunteering</Description><Identifier>_ea969f38-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>3.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Salesforce Employees</Name><Description>Current employees can log in to Volunteerforce1 for the full Employee-Inspired Giving policy and to request donations.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Nonprofits</Name><Description>If you are a nonprofit who received a donation from our Employee-Inspired Giving Program and have additional questions, or would like more information about our program, please email us at matching@salesforce.com.</Description></Stakeholder><OtherInformation>The Salesforce.org Employee-Inspired Giving Program seeks to support and encourage each employee’s personal generosity and community volunteering. We provide:* 1:1 matching up to $5,000 per fiscal year to eligible, charitable organizations worldwide* $1,000 Champion Grant to employees who complete 48 hours of volunteering within one fiscal year* Riding the Wave Grants to celebrate employees who reach their 3-, 5-, 10-, and 15-year milestones* Team Grants to help offset qualifying costs a nonprofit may incur for hosting teams of 5 or more employee volunteers</OtherInformation></Objective></Goal><Goal><Name>Community Service</Name><Description>Giving employees time to volunteer to make a difference in the communities where we live and work.</Description><Identifier>_ea96a00a-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Salesforce Employees</Name><Description/></Stakeholder><OtherInformation/><Objective><Name>Causes</Name><Description>Empower Salesforce employees to decide when, where and for what cause they volunteer</Description><Identifier>_ea96a0d2-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>4.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Salesforce Employees</Name><Description/></Stakeholder><OtherInformation>Employee Engagement ProgramSalesforce employees have the flexibility to decide when, where and for what cause they volunteer. Here's how we empower our employees:* Six days of Volunteer Time Off (VTO) per fiscal year* $1,000 Champion Grant to donate to the nonprofit of their choice once they reach 6 days of VTO* Access to Team Grants to support employee volunteer activities</OtherInformation></Objective><Objective><Name>Implementation &amp; Transformation</Name><Description>Match nonprofits and higher education institutions to Salesforce professionals to maximize their Salesforce implementation and transformation in their organization.</Description><Identifier>_ea96a1b8-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>4.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Nonprofits</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Higher Education Institutions</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Salesforce Professionals</Name><Description/></Stakeholder><OtherInformation>Pro Bono Support -- Are you a nonprofit or higher education institute looking for help using Salesforce to increase your social impact?Our pro bono program helps match nonprofits and higher education institutions to Salesforce professionals to maximize their Salesforce implementation and transformation in their organization.</OtherInformation></Objective><Objective><Name>Volunteering</Name><Description>Encourage employees to volunteer with any organization they're passionate about.</Description><Identifier>_ea96a28a-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>4.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Nonprofits</Name><Description/></Stakeholder><OtherInformation>Volunteers for Your Nonprofit -- Looking for volunteers? Our employees are encouraged to volunteer with any organization they're passionate about.Typical team activities are half day events during the week in cities where we have offices. We place special emphasis on organizations within our three focus areas of STEM education, youth workforce development, and technology innovation.</OtherInformation></Objective><Objective><Name>Volunteerforce1</Name><Description>Enable employees to create activities, log volunteer hours, request a donation and learn more about our programs.</Description><Identifier>_ea96a366-cd56-11e5-8a76-156d48aced81</Identifier><SequenceIndicator>4.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Salesforce Employees</Name><Description/></Stakeholder><OtherInformation>Resources for Salesforce Employees -- Salesforce employees can log in to Volunteerforce1 to create activities, log volunteer hours, request a donation and learn more about our programs.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2016-02-06</PublicationDate><Source>http://www.salesforce.org/about-us/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
