2006-2010 Strategic PlanThe purpose of a strategic plan isto focus an organization’s limitedresources on outcomes valuedhighly by its stakeholders.At its meetings on May 4 andNovember 2, 2006, the Societyfor Public Health Education’s(SOPHE) Board of Trusteesand House of Delegatesunanimously adopted the visionstatement, mission statement,seven goals, and 21 objectivesto be accomplished by theyear 2010. It also approvedthe “champions” to be heldaccountable for achieving thegoals, recommended strategiesfor accomplishing the objectives,and process and impactmeasures of success.For the first time, the Boardalso adopted a value statementfor the Society espousing sixkey priorities by which theorganization would like to operatein terms of its membership,employees, the public, and otherstakeholders.SOPHE’s Strategic PlanningCommittee will collaborate withgoal champions, leaders andstakeholder groups to makeprogress toward SOPHE’s goalsand objectives. The committeewill report at least annually to theBoard about the organization’sprogress in achieving the plan.In the future, SOPHE’spriorities may change due toorganizational achievements, newopportunities and unexpectedchallenges. SOPHE’s 2006-2010strategic plan is intended to servenot as a set of rigid requirementsbut rather as a flexible guide andtool that will evolve as SOPHEmoves with common directiontoward 2010 and beyond.Society for Public Health EducationSOPHE_9bad3808-4073-11df-bb8e-9a7b7a64ea2aA healthy world through health education_9bad3a7e-4073-11df-bb8e-9a7b7a64ea2aThe mission of the Societyfor Public Health Education isto provide leadership to theprofession of public healtheducation and to contribute tothe health of all people and theelimination of disparities throughadvances in health educationtheory and research, excellencein professional preparation andpractice, and advocacy for publicpolicies conducive to health._9bad3bb4-4073-11df-bb8e-9a7b7a64ea2aResponsivenessResponding to the needs of its membersQualityDelivering quality products and servicesIintegrity, Accountability and TransparencyDemonstrating integrity, accountability and transparencyTeamwork and CollaborationPromoting teamwork and collaborationDiversityEmbracing diversityTradition and InnovationRespecting organizational tradition while encouraging innovation.Long-Term HealthTo expand opportunities for health educators and health educationto contribute to the long-term health of the public_9bad3c68-4073-11df-bb8e-9a7b7a64ea2a1VisibilityEnhance visibility of health educationamong employers, policymakers,the media and the general public_9bad3d12-4073-11df-bb8e-9a7b7a64ea2a1AEmployersPolicymakersMediaGeneral PublicExposure to UndergraduatesIncrease exposure of undergraduate students to the health educationprofession_9bad3dbc-4073-11df-bb8e-9a7b7a64ea2a1BUndergraduatesPromotion and PartnershipsIncrease participation in promotingthe health education professionby SOPHE members, chapters, healtheducation students and other healthprofessionals through partnershipsand public actions that are identifiableas health education-related_9bad3e84-4073-11df-bb8e-9a7b7a64ea2a1CSOPHE MembersSOPHE ChaptersHealth Education StudentsHealth ProfessionalsDisparitiesTo increase the use of health education to eliminate disparities_9bad3f38-4073-11df-bb8e-9a7b7a64ea2a2Information and KnowledgeUse information/knowledgegained from special issues ofSOPHE’s journals, Health Education& Behavior and Health PromotionPractice (e.g., Jan. 2006, summer2006) regarding racial and ethnichealth disparities for future journalarticles and presentations at SOPHEand other health meetings_9bad4000-4073-11df-bb8e-9a7b7a64ea2a2ACurriculumDevelop, market and disseminatecurriculum on eliminating racialand ethnic health disparities for useby SOPHE members, chapters andthe health education profession andincrease linkages with communitybasedorganizations to utilize the curriculumto foster exchange ofbest practices_9bad40e6-4073-11df-bb8e-9a7b7a64ea2a2BSOPHE MembersSOPHE ChaptersInitiativesBy 2010, increase the numberof nominations by 20% of SOPHEmembers to collaborate/participate inselected state, national and internationalhealth disparities initiatives_9bad41c2-4073-11df-bb8e-9a7b7a64ea2a2CProfessional Preparation and TrainingTo strengthen the professional preparation and training of health educatorsand public health professionals_9bad429e-4073-11df-bb8e-9a7b7a64ea2a3Health EducatorsPublic Health ProfessionalsCompetenciesBy 2010, at least 33% of faculty ininstitutions preparing health educatorswill have revised or enhancedcurricula to address the revised andnew entry- and advanced-level healtheducation competencies_9bad43a2-4073-11df-bb8e-9a7b7a64ea2a3AFacultyContinuing Education and Professional DevelopmentBy 2010, national SOPHE willsponsor a minimum of fifteen (15)continuing education or professionaldevelopment opportunities_9bad4488-4073-11df-bb8e-9a7b7a64ea2a3BProfessional Preparation ProgramsBy 2010, increase by 50% thenumber of professional preparationprograms approved/accredited bythe Council on Education for PublicHealth, the SOPHE/AAHE BaccalaureateApproval Committee, or theNational Council for Accreditation ofTeacher Education_9bad4578-4073-11df-bb8e-9a7b7a64ea2a3CCouncil on Education for Public HealthSOPHE/AAHE Baccalaureate Approval CommitteeNational Council for Accreditation of Teacher EducationResearchTo advance a dynamic research agenda for health educationand behavioral sciences_9bad469a-4073-11df-bb8e-9a7b7a64ea2a4ArticlesBy 2010, increase publicationof articles on the translation of healtheducation and health promotionresearch from researchers andpractitioners_9bad47a8-4073-11df-bb8e-9a7b7a64ea2a4AResearchersPractitionersRearch AgendaBy 2008, update and disseminate SOPHE’s research agenda_9bad48b6-4073-11df-bb8e-9a7b7a64ea2a4BTraining and MentoringBy 2008, increase the trainingand mentoring by 25% of juniorfaculty members, practitionersand students on relevant researchmethods and strategies_9bad49ec-4073-11df-bb8e-9a7b7a64ea2a4CJunior Faculty MembersPractitionersStudentsAdvocacyTo expand the reach and effectiveness of SOPHE’s advocacy efforts_9bad4b0e-4073-11df-bb8e-9a7b7a64ea2a5Train the Trainer ProjectBy 2008, develop/institute aregular “Advocacy 101 Train theTrainer” project for at least 40health educators_9bad4c30-4073-11df-bb8e-9a7b7a64ea2a5AHealth EducatorsAwarenessIntegrate advocacy awareness/linkages into other strategic plan goalsand increase SOPHE’s advocacyreach beyond SOPHE membership/leadership_9bad4d84-4073-11df-bb8e-9a7b7a64ea2a5BReportsBy 2010, at least 25% of SOPHEmembers will report using SOPHEadvocacy page(s) for state, nationaland international advocacy initiatives_9bad4eba-4073-11df-bb8e-9a7b7a64ea2a5CSOPHE MembersChaptersTo sustain, strengthen and empower SOPHE chapters to better meet theneeds of health educators at the local level_9bad502c-4073-11df-bb8e-9a7b7a64ea2a6SOPHE ChaptersContinuing EducationBy 2009, all SOPHE chapterswill provide high-quality continuingeducation opportunities for healtheducation, health promotion andpublic health professionals tailoredto different levels of experience anddifferent career stages_9bad51c6-4073-11df-bb8e-9a7b7a64ea2a6ASOPHE ChaptersPublic Health ProfessionalsVisibilityBy 2008, increase chapter andmember visibility through chapterinvolvement, innovation and successwith national recognition of membersand sponsoring agencies_9bad531a-4073-11df-bb8e-9a7b7a64ea2a6BSOPHE MembersSOPHE ChaptersCollaborationBy 2008, increase collaborationwithin/among chapters to buildrelationships and opportunities forprofessional growth and knowledgesharing_9bad546e-4073-11df-bb8e-9a7b7a64ea2a6CSOPHE ChaptersOperations, Governance and Resource DevelopmentTo continually elevate performance in operations, governance and resourcedevelopment to achieve SOPHE’s mission and strategic plan_9bad55f4-4073-11df-bb8e-9a7b7a64ea2a7Board Member KnowledgeBy 2007, enhance Board memberknowledge through orientation andongoing training to ensure understandingof fiduciary responsibilities,governance and engagement in coremission-related activities_9bad5752-4073-11df-bb8e-9a7b7a64ea2a7ASOPHE Board MembersMembershipBy 2010, increase SOPHE nationalmembership 20% and supportchapters in increasing their memberships(linked to goal 6)_9bad58ba-4073-11df-bb8e-9a7b7a64ea2a7BFundingContinue to increase and maintaindiversified funding streams andreserves to enhance financial stability_9bad5a22-4073-11df-bb8e-9a7b7a64ea2a7C2006-11-022010-12-302010-04-04http://sophe.org/sophe/pdf/SOPHE%20strategic%20plan%202006-2010.pdfOwenAmburOwen.Ambur@verizon.net