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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About Us</Name><Description>Keeping track of the customer journey experiences is hard. And yet customer experience is the key driver for sustainable competitive advantage and is a key priority for CEO’s, CMO’s, and other senior leaders in the organization. With so many different interactions and tools that make up a customer journey it’s hard to make sense of it all. Really, you just want a solution that can plainly show each point of interaction in an easy to use visualization and connect data about each point directly in that visualization so that everyone from the CEO to the field worker can drill-down on each and speak the same language, while seeing the forest for the trees and seeing how they fit within the strategy. Transformation.ai was built to answer this challenge - providing a simple and agile framework for gathering up all the elements that make up your customer journeys, map them into different visualizations that cut through the clutter and make things plain to see, and then connect up those map points to real insight through integrations to real life systems, allowing our customers to continually iterate and improve. </Description><OtherInformation>Ultimately Transformation.ai software provides our customers an entirely new interface for managing their business - finally and truly breaking down the siloes to instant understanding, insight and collaborative improvement</OtherInformation><StrategicPlanCore><Organization><Name>Transformation.ai</Name><Acronym>TAI</Acronym><Identifier>_9e668c00-f819-11e7-b205-7c7aec215f3c</Identifier><Description/><Stakeholder StakeholderTypeType="Person"><Name>Greg Marlin</Name><Description>Founder and CEO/CTO -- Greg is the Founder and CEO/CTO of Transformation.ai. He has over 20 years business experience, most of which has been working in some version of B2B SaaS. He previously founded a leading content marketing software company and one of the first global web TV channels. He sets the vision for the company and implements it through technology and services development. He has a keen understanding of the strategy and tactics required at each stage of the SaaS customer journey and that informs every part of the Transformation.ai product. He loves working directly with customers and working collaboratively with them to continually improve the value of the solution. Outside of work, Greg's main passion is the accomplishment of physical and mental challenges. He recently completed a 10-mile swim, previously completed an Ironman, and is currently training for his first full-contact MMA fight.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tim Trinh</Name><Description>Co-Founder -- Tim co-founded the company with Greg and led the product development team in building the version 1 of the product, including the serverless technology foundation and an implementation of Angular 2 just as beta was released. He is a seasoned technology entrepreneur with over 25-years in software development, R&amp;D, and business development and currently holds over 17 patents. He is an active member of the technology community in Ottawa, Canada. Transformation.ai thanks him for his contributions to the founding of the company.</Description></Stakeholder></Organization><Vision><Description>... instant understanding, insight and collaborative improvement</Description><Identifier>_9e668d2c-f819-11e7-b205-7c7aec215f3c</Identifier></Vision><Mission><Description>To change the world through better customer journeys</Description><Identifier>_9e668df4-f819-11e7-b205-7c7aec215f3c</Identifier></Mission><Value><Name>Understanding</Name><Description/></Value><Value><Name>Insight</Name><Description/></Value><Value><Name>Collaboration</Name><Description/></Value><Value><Name>Improvement</Name><Description/></Value><Goal><Name>Plotting &amp; Collaboration</Name><Description>Plot your connected touchpoints and collaborate around them</Description><Identifier>_9e668f2a-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Customer Journey Mapping Software -- Configure an interactive canvas to match your customer journeys by plotting your connected touchpoints and collaborating around them</OtherInformation><Objective><Name>Connection</Name><Description>Connect the dots across the customer journey</Description><Identifier>_9e668fde-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>By using an interactive canvas instead of, or in addition to, traditional paper and sticky-notes, teams can add and connect many different types of touchpoint dots, see how they connect, edit their details for different mpas, and view them from different perspectives.</OtherInformation></Objective><Objective><Name>Gaps &amp; Opportunities</Name><Description>Identify customer journey gaps and opportunities</Description><Identifier>_9e66907e-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Customers</Name><Description/></Stakeholder><OtherInformation>By viewing your customer journeys on an interactive canvas of connected elements, it becomes easy to identify gaps in terms of touchpoints and feedback and then fill those gaps.</OtherInformation></Objective><Objective><Name>Vision</Name><Description>Enable effective collaboration through a shared vision</Description><Identifier>_9e669128-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>A shared vision creates shared understanding based on a framework that is understood by all involved. As execution gets tracked over time, teams and team members can connect their involvement to visual changes. This communal point of reference enhances communication and transparency, enabling ever more effective collaboration over time.</OtherInformation></Objective></Goal><Goal><Name>Touchpoints</Name><Description>Gather customer experience journey touchpoints</Description><Identifier>_9e6691d2-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Customers</Name><Description/></Stakeholder><OtherInformation>Touchpoint Inventory Software -- Gather all your customer experience journey touchpoints in one digital place</OtherInformation><Objective><Name>Listing</Name><Description>Build a comprehensive list of all of your customer touchpoints</Description><Identifier>_9e669272-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Easily add, edit, and delete touchpoints for use in your customer journey mapping efforts.</OtherInformation></Objective><Objective><Name>Samples &amp; Maps</Name><Description>Access a ready-made list of sample touchpoints and maps</Description><Identifier>_9e669326-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Speed your time-to-value-creation through a list of templates that you can configure to your needs.</OtherInformation></Objective><Objective><Name>Collaboration</Name><Description>Collaborate on generating touchpoints across your business</Description><Identifier>_9e6693d0-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Share and discuss your work in a variety of ways that align team efforts.</OtherInformation></Objective></Goal><Goal><Name>Planning</Name><Description>Plan digital transformation</Description><Identifier>_9e66947a-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Digital Transformation Software -- Purpose-built software for planning the 3 core elements of digital transformation</OtherInformation><Objective><Name>Customer Experience</Name><Description>Visualize connected customer experiences as digital networks.</Description><Identifier>_9e669538-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Customers</Name><Description/></Stakeholder><OtherInformation>Customer Experience As Competitive Advantage -- According to a recent Gartner study, 89% of Enterprise Marketers believe that better Customer Experiences will be their primary driver of competitive advantage going forward. Digital transformation software helps companies visualize these connected customer experiences as digital networks and see how all the elements must fit together to create transformative experiences.</OtherInformation></Objective><Objective><Name>Operational Transformation</Name><Description>Break down silos to allow teams to work as digital ecosystems.</Description><Identifier>_9e6695ec-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Leading companies realize that just 'doing digital' is not enough. They must embrace the power of digital to finally break down the silos in their organizations to allow their teams to work as digital ecosystems. Achieving that means experimenting with and implementing technologies and processes, as well as harnessing many different data sources. Digital transformation software helps companies to see the forest for the trees.</OtherInformation></Objective><Objective><Name>Digital Innovation</Name><Description>Look at digital innovation models in new and transparent ways.</Description><Identifier>_9e669696-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>3.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Disruptive Digital Business Models -- Over 50% of Fortune 500 companies from the year 2000 have disappeared from the list. Digital disruption is a major reason for that. Companies need to fully embrace digital innovation at the business model level if they want to disrupt instead of being disrupted. Digital transformation software helps them look at these models in new and transparent ways.</OtherInformation></Objective></Goal><Goal><Name>Feedback</Name><Description>Get feedback to help you know more and do more at each touchpoint</Description><Identifier>_9e669790-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Customer Journey Feedback Loops</OtherInformation><Objective><Name>Visualization</Name><Description>Visualize knowing what you need to know</Description><Identifier>_9e669858-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>4.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Visualize where you need feedback on your customer journey at the touchpoint level to be able to make sense of customer journeys.</OtherInformation></Objective><Objective><Name>Recipes</Name><Description>Create the recipes for success</Description><Identifier>_9e669916-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>4.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Create the integrations you need of feedback technology at the touchpoint level, from surveys to web analytics.</OtherInformation></Objective><Objective><Name>Iteration</Name><Description>Iterate in an agile way</Description><Identifier>_9e6699e8-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>4.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Create a cycle of continuous improvement based on real insight and new iterative actions based on that insight.</OtherInformation></Objective></Goal><Goal><Name>Surveys</Name><Description>Plan and execute survey feedback at touchpoints across the customer journey</Description><Identifier>_9e669ab0-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>5</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Customer Journey Survey Software</OtherInformation><Objective><Name>Feedback</Name><Description>Visualize where you want survey feedback</Description><Identifier>_9e669b78-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>5.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Decide where in the customer journey to create a survey</OtherInformation></Objective><Objective><Name>Creation, Deployment &amp; Collection</Name><Description>Create, deploy and collect contextual surveys</Description><Identifier>_9e669c4a-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>5.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Click on the touchpoint to create a new survey through integrations with SurveyMonkey and others</OtherInformation></Objective><Objective><Name>Insight &amp; Iteration</Name><Description>Draw insight and iterate</Description><Identifier>_9e669d12-f819-11e7-b205-7c7aec215f3c</Identifier><SequenceIndicator>5.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Review the feedback to learn more about your customer experience journey and use that in your iterative planning and execution efforts</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2018-01-12</PublicationDate><Source>http://transformation.ai/about-us.html</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
