The Rockley Strategic MethodContent RulesCR_bf74c34a-7916-11e6-b9de-4bd5f811e146Based in Silicon Valley, Content Rules Inc. provides consulting and professional services to assist companies with the entire content lifecycle. Client list ranges from new technology startups to Fortune 100 companies across the high-tech, life sciences, medical devices and manufacturing sectors. Content development services include technical documentation, marketing collateral, and training courseware. Services are provided through a large network of technically-astute, senior consultants throughout the U.S. Its consulting practice specializes in content strategy, structured authoring, new content delivery technologies, and global readiness.Val SwisherFounder & CEO -- Val Swisher is the CEO of Content Rules. She is a well-known expert in global content strategy, content development, and terminology management. Using her 20 years of experience, Val helps companies solve complex content problems by analyzing their content and how it is created. Val thinks that content should be easy to read, cost-effective to translate, and efficient to manage.Tim SteelePresident -- Tim joined Content Rules in 2008 to head up Client Services and was promoted to President in 2011. Prior to Content Rules, Tim spent a year at DCM as their VP in charge of Internal Operations, where he was responsible for finance, HR, IT, and legal, among other functions. Prior to that he spent 15 years in instructional design and web-based training, splitting his time between the agency-side (Crawford and Associates where he served as the COO) and the client-side (Baxter Healthcare). Tim's experience includes spearheading training for the worldwide implementation of SAP for Hewlett Packard, as well as leading teams of instructional designers, graphic artists, editors, and web developers creating solutions for such clients as Cisco, Intel, Gap, and Logitech.Greg SwisherCTO -- Greg Swisher joined Content Rules in 2002. In 2010, Greg was promoted to CTO, responsible for determining the company's strategic technology direction. Greg also manages its infrastructure and support teams. Greg came to Content Rules with 20 years of experience in high tech and networking. He served as a Technical Support Manager for Terayon Communications Systems. He also spent over a decade at 3Com Corporation as a Manager in the Interoperability Lab and as a Senior Technical Support Engineer. Greg graduated from DeVry Institute with a degree in ElectronicsAnn RockleyThe Rockley Strategic Method™ is based on concepts first introduced by Ann Rockley in her bestselling book (now in its second edition), "Managing Enterprise Content: An Unified Content Strategy." _bf74caa2-7916-11e6-b9de-4bd5f811e146To enable organizations to design adaptive structured content to reach customers anytime, anywhere, and on any device._bf74cbb0-7916-11e6-b9de-4bd5f811e146RequirementsIdentify customer requirements_bf74ccc8-7916-11e6-b9de-4bd5f811e1461_bf74cd68-7916-11e6-b9de-4bd5f811e146ModelsDefine structured content models for adaptive and responsive content_bf74cd69-7916-11e6-b9de-4bd5f811e1462_bf74cd6a-7916-11e6-b9de-4bd5f811e146Reuse, Repurposing & AdaptationDetermine how content will be reused and repurposed across media and devices and how it will adapt to changing customer needs_bf74cd6b-7916-11e6-b9de-4bd5f811e1463_bf74cd6c-7916-11e6-b9de-4bd5f811e146MetadataIdentify the tags (metadata) for retrieval and dynamic delivery_bf74cd6d-7916-11e6-b9de-4bd5f811e1464_bf74cd6e-7916-11e6-b9de-4bd5f811e146LifecycleDetermine how content should be managed throughout the entire content lifecycle_bf74cd6f-7916-11e6-b9de-4bd5f811e1465_bf74cd70-7916-11e6-b9de-4bd5f811e146GovernanceDefine the governance policies to manage the content from creation to retirement_bf74cd71-7916-11e6-b9de-4bd5f811e1466_bf74cdf4-7916-11e6-b9de-4bd5f811e146Tools & TechnologySelect appropriate tools and technology_bf74cebc-7916-11e6-b9de-4bd5f811e1467_bf74cf66-7916-11e6-b9de-4bd5f811e146AdaptationAdapt to change_bf74d010-7916-11e6-b9de-4bd5f811e1468_bf74d0ce-7916-11e6-b9de-4bd5f811e1462016-09-12http://contentrules.com/content-strategy/the-rockley-strategic-method/OwenAmburOwen.Ambur@verizon.net