About The Trust ProjectOver two years, Trust Project researchers interviewed people in the U.S. and Europe to find out what's important to them when it comes to news.It turns out they don't just want to weed out imposters.They want to know who wrote or produced a story, what expertise they have, and whether the publisher has an agenda. Transparency matters.Lehrman took the research and invited top news leaders around the world to build a digital standard that meets people’s needs: the Trust Indicators.The Trust ProjectTTP_b8b13380-5eb2-11e8-808a-3109f7613715The Trust Project, a consortium of top news companies led by award-winning journalist Sally Lehrman, is developing transparency standards that help you easily assess the quality and credibility of journalism.Sally LehrmanTrust Project FoundersOur launch partners include the The Economist, The Globe and Mail, the Independent Journal Review, Mic, Italy’s La Repubblica and La Stampa, and The Washington Post.The EconomistThe Globe and MailIndependent Journal ReviewMicLa RepubblicaLa StampaThe Washington PostSearch EnginesSearch engines and social media companies are external partners.Our Trust Indicators are based on interviews with real people who told us what they value in news and when they trust it. We’re hosted by Santa Clara University's Markkula Center for Applied Ethics in Silicon Valley.Social Media CompaniesTrust Project FundersThe Trust Project's initial funder was Craig Newmark, founder of craigslist, as part of the Trustworthy Journalism Initiative of Craig Newmark Philanthropies. Google was an early financial supporter as well. The project is also funded by the Democracy Fund, the John S. and James L. Knight Foundation, and the Markkula Foundation.Craig Newmark PhilanthropiesGoogleDemocracy FundJohn S. and James L. Knight FoundationMarkkula FoundationThe trusted role of the press in civic life is restored_b8b134de-5eb2-11e8-808a-3109f7613715To develop transparency standards that facilitate assessment of the quality and credibility of journalism_b8b1359c-5eb2-11e8-808a-3109f7613715TrustJournalismEthicsFairnessAccuracyNews & InformationProvide truthful, verified news and information in a context that gives them meaning._b8b13650-5eb2-11e8-808a-3109f76137151_b8b136fa-5eb2-11e8-808a-3109f7613715Stories, Information & IdeasProvide stories, information and ideas that reflect diverse types of communities and their interests and views._b8b137a4-5eb2-11e8-808a-3109f76137152_b8b13844-5eb2-11e8-808a-3109f7613715Exchanges & UnderstandingProvide forums for civil exchanges and greater understanding of various viewpoints, with fairness in mind._b8b138f8-5eb2-11e8-808a-3109f76137153_b8b139a2-5eb2-11e8-808a-3109f7613715PlatformProvide a platform to uphold the public's interest, which includes holding the powerful accountable and shining a light in unexpected places._b8b13a56-5eb2-11e8-808a-3109f76137154Trust IndicatorsStandardize disclosures for news organizations' ethics, fairness and accuracy._b8b13b0a-5eb2-11e8-808a-3109f76137154.1News OrganizationsTTP Tech PartnersOur tech partners, who are investigating ways to use the Trust Indicators to surface and display quality journalism, include Google, Facebook, Bing and Twitter.GoogleFacebookBingTwitterWhat are the Trust Indicators?The Trust Indicators are standardized disclosures that provide clarity on a news organization's ethics and other standards for fairness and accuracy, a journalist’s background, and the work behind a news story.More than 75 news organizations collaborated to create them.They are the first to give search engines and social media platforms the consistent technical standards they need to surface quality news.EthicsProvide clarity on the ethics of news organizations_b8b13bbe-5eb2-11e8-808a-3109f76137154.1.1Fairness & AccuracyProvide standards for fairness and accuracy_b8b13c68-5eb2-11e8-808a-3109f76137154.1.2JournalistsProvide standards for documenting the backgrounds of journalists_b8b13d30-5eb2-11e8-808a-3109f76137154.1.3StoriesProvide standards for documenting the work behind news stories_b8b13de4-5eb2-11e8-808a-3109f76137154.1.42018-05-23https://thetrustproject.org/OwenAmburOwen.Ambur@verizon.net