WIKIMEDIA UK STRATEGIC PLAN 2016 - 19Wikimedia UK is working towards the following longer-term benefits, or outcomes:Our work has significantly increased access to knowledge about, or held in, the UKThe Wikimedia projects reflect our diverse society and are free from systemic bias Learners in the UK are able to understand and engage with open knowledgeWikimedia UK is recognised as a leading organisation for open knowledgeIn order to support the achievement of these outcomes, during 2016 - 19 our strategic goals and objectives are as follows.This three year business plan has been developed in early 2016, following a year of transition for Wikimedia UK which has resulted in a new Chief Executive, a restructured and streamlined staff team and a board of trustees with four new members. The previous strategy was due for a review and it seemed like a timely moment to undertake a strategic planning process, led by the Chief Executive, but which the board, staff and volunteers could feed into in order to develop a shared sense of direction for the future. An up-to-date strategy and business plan is also helpful in ensuring that our existing and potential funders, partners and other stakeholders have a clear sense of what we are hoping to change over the three years of the plan, and the programmes through which we are aiming to achieve this change.This three year plan will be updated in January 2017, just before the start of the second financial year of the plan on 1st February, to reflect any major changes to the internal or external environment and incorporate any changes to our targets as a result of the Global Metrics review currently being undertaken by the Wikimedia Foundation. The delivery plan for 2017/18 and the detailed budget for the year ahead will also be finalised at that point.Wikimedia UKWMUK_59abb41a-9621-11e6-997f-cc67742aff29Wikimedia CommunityFor the purposes of this plan, the Wikimedia Community is made up of volunteers, members and editors of Wikipedia and the other Wikimedia projects, and the Wikimedia UK staff and trustees; with some people connected with the charity fulfilling several of these roles at once. This community is absolutely crucial to the whole Wikimedia movement, and central to the work of Wikimedia UK. The successful delivery of this business plan will depend in great part to the extent to which the charity is able to recruit, retain, support and develop volunteers, providing them with a range of ways in which to engage with the Chapter and with the Wikimedia Projects. Wikimedia community members play many vital roles in Wikimedia UK's work, including:* Hosting, organising and leading edit-a-thons or other training events with partners* Contributing mass uploads to Wikimedia Commons* Participating in the Board as an elected or co-opted Trustee* Participating in Board Sub-Committees as a non-board member* Participating in the Evaluation Panel, which approves grants and other projects* Developing project proposals for consideration by the Evaluation Panel* Organising and/or participating in a working group* Being an ambassador for open knowledge and WMUK within their own community* Speaking at events or conferences on behalf of the charity* Responding to community consultations and strategic development and planning* Involvement in public policy and advocacy workWikimedia UK Board of TrusteesWikimedia UK has a strong, supportive and involved board of trustees of 10 members, made up mainly of people elected by WMUK members, with some co-opted members. Meetings of the full board are held quarterly, attended by trustees and the Senior Management Team. The board and senior management team also have an annual away day, with plans to involve other staff in these meetings in future, as appropriate. Volunteers are encouraged to attend board meetings as observers if they would like to, however some sessions may be held 'in camera'. There are currently two board sub-committees which also meet quarterly. The Governance Committee meets a month before the full board and is responsible for looking at governance issues in detail, and the Audit and Risk Committee meets shortly in advance of every board meeting to examine financial material in detail and report back to the full board on any issues and recommendations. Membership of both these sub-committees is made up of both trustees and external members, following a change to our Articles in 2015 that has enabled us to invite specialist volunteers onto our committees. Both meetings are attended by the Chief Executive, with the Director of Finance and Operations also attending ARC.Wikimedia UK Governance CommitteeGovernance Committee meets a month before the full board and is responsible for looking at governance issues in detail.Wikimedia UK Audit and Risk Committeemeets shortly in advance of every board meeting to examine financial material in detail and report back to the full board on any issues and recommendations. Wikimedia UK Partnerships Advisory BoardIn addition to the two sub-committees, the charity has recently established a Partnerships Advisory Board, to advise the staff team and board at a strategic level about partnership working. The group has a particular focus on the education and GLAM (galleries, libraries, archives and museums) sectors, but with a broader remit to explore where there is the greatest potential for WMUK to deliver its strategy and achieve maximum reach and impact. In the first instance, this group will be made up of a smaller number of relevant board members, and will also be attended by the Chair, CEO and Head of Programmes.Wikimedia UK StaffWikimedia UK has a small but dedicated staff team following a restructure during 2015 in which a number of posts, mainly part-time, were made redundant. The charity is led at an executive level by an experienced Senior Management Team comprising a Chief Executive, Director of Finance and Operations and Head of Programmes and Evaluation. Three Project Co-ordinators (one based in Wales), a Communications Co-ordinator, Office Manager and Programmes Assistant make up the rest of the staff team. The organisation is committed to staff development and will continue to encourage those who work for and with us to seek out opportunities to develop their skills, experience and networks. The current staff team is 50% male and female, while the board also has an excellent gender split, with 50% male and female members. with a third speaking English as a second language. Lucy Crompton-ReidChief Executive, Wikimedia UK... a more tolerant, informed and democratic society through the shared creation of, and access to, open knowledge._59abb514-9621-11e6-997f-cc67742aff29To support and advocate for the development of open knowledge, working in partnership with volunteers, the cultural and education sectors and other organisations to ensure that all knowledge is available, usable and reusable online._59abb5aa-9621-11e6-997f-cc67742aff29FreedomCommunityOperating PrinciplesOur operating principles are based on our values, as follows:KnowledgeWe promote the values inherent in the concept of open knowledgeOpennessWe promote the use of licences, formats and sources that support open knowledgeAccessibilityQualityWe promote the provision of high quality open knowledge to allVolunteerismWe recognise that the contribution of volunteers is central to our activitiesRecognitionEngagementWe encourage, involve and engage members of our communityIndependenceWe are an independent UK charity that engages actively with the global movementLearningWe learn from and openly share our learning with the global Wikimedia movementSharingTransparencyWe are transparent in our operationsDiversityWe support, encourage and promote diversity within our communitySubjectsIncrease the quality and quantity of coverage of subjects that are currently underrepresented on Wikipedia and the other Wikimedia projects_59abb636-9621-11e6-997f-cc67742aff291To achieve this goal we aim to:Content HoldersDevelop a range of partnerships with content-holders such as galleries, libraries, archives and museums, working with these organisations to unlock cultural heritage assets and other content, and increase public engagement with these collections_59abb6c2-9621-11e6-997f-cc67742aff291.1GalleriesLibrariesArchivesMuseumsInequalityDevelop partnership projects that specifically address inequality on the Wikimedia projects, with a particular focus on the gender gap and geographical bias_a679eee6-965e-11e6-92d6-5298742aff291.2Volunteers & EditorsSupport the development of a thriving volunteer and editor community in order to maximise the reach and impact of our work, and our ability to address content gaps_a679f058-965e-11e6-92d6-5298742aff291.3Content ProducersEnsure that we are working to diversify content producers by widening our volunteer and editor community, including actively encouraging women and other groups to participate_a679f166-965e-11e6-92d6-5298742aff291.4WomenEngagementEngage with volunteers regularly and effectively in order to support partnership development and to maximise our ability to increase the quality and quantity of coverage on Wikimedia_a679f3b4-965e-11e6-92d6-5298742aff291.5KnowledgeSupport the development of open knowledge in the UK, by increasing the understanding and recognition of the value of open knowledge and advocating for change at an organisational, sectoral and public policy level_a679f4ea-965e-11e6-92d6-5298742aff292To achieve this goal we aim to:Identity & ProfileDevelop the identity and profile of Wikimedia UK in order to engage with as wide a range of volunteers, editors and participants as possible, raise our visibility with potential partners and supporters, and increase public awareness of open knowledge_a679f5da-965e-11e6-92d6-5298742aff292.1Policy & PracticeSupport and encourage long-term, sustainable change in policy and practice within individual organisations in the GLAM sector and beyond, through a combination of staff training and development, engagement events for volunteers, visitors and online audiences, the release and distribution of content (including text, media and data), policy development, internal and external advocacy and education initiatives._a679f6e8-965e-11e6-92d6-5298742aff292.2Training & DevelopmentProvide staff training and development_a679f7e2-965e-11e6-92d6-5298742aff292.1.1EventsHost engagement events for volunteers, visitors and online audiences_a679f9e0-965e-11e6-92d6-5298742aff292.1.2ContentRelease and distribute content (including text, media and data)_a679faee-965e-11e6-92d6-5298742aff292.1.3PolicyDevelop policy_a679fbfc-965e-11e6-92d6-5298742aff292.1.4AdvocacyEngage in internal and external advocacy_a679fcf6-965e-11e6-92d6-5298742aff292.1.5EducationConduct education initiatives_a679fe04-965e-11e6-92d6-5298742aff292.1.6AdvocacyAdvocate for change across the cultural sector_a679ff08-965e-11e6-92d6-5298742aff292.3Events & ConferencesShowcase the benefits of working with WMUK and open knowledge at events and conferences_a67a000c-965e-11e6-92d6-5298742aff292.3.1DialogueFacilitate dialogue about openness amongst key institutions_a67a0124-965e-11e6-92d6-5298742aff292.3.2InitiativesLead and participate in joint open knowledge initiatives_a67a0228-965e-11e6-92d6-5298742aff292.3.3Shared learningEngage with other Wikimedia and open knowledge communities by working in an open way to facilitate and contribute to shared learning across the global movement_a67a032c-965e-11e6-92d6-5298742aff292.4Public Policy & LegislationContribute to initiatives that seek to influence public policy and legislation affecting open knowledge -- both within the UK and at an EU level -- for example by supporting the work of the EU Free Knowledge Advocacy Group (a partnership of Wikimedia chapters), and participating in the WMUK Advocacy Working Group_a67a044e-965e-11e6-92d6-5298742aff292.5UKEUEU Free Knowledge Advocacy GroupWMUK Advocacy Working GroupEducation & LearningTo support the use of the Wikimedia projects as important tools for education and learning in the UK _a67a0566-965e-11e6-92d6-5298742aff293To achieve this goal we aim to:Needs, Issues & OpportunitiesEngage volunteers and advocates from the education sector in the development and delivery of our work within education, to ensure that we are directing our resources appropriately and responding to needs, issues and opportunities_a67a0674-965e-11e6-92d6-5298742aff293.1Education SectorInfluence & EngagementInfluence and engage with the education sector through speaking at conferences and events about the work of Wikimedia UK, the wikimedia projects more broadly and how open knowledge can support and enrich their work with learners_a67a07a0-965e-11e6-92d6-5298742aff293.2Classroom ToolContinue to develop our work within the higher education sector using the Wikipedia in the Classroom tool, and exploring other models that could lead to online impact _a67a08ae-965e-11e6-92d6-5298742aff293.3Higher Education SectorPilotsFacilitate pilot activities within other educational settings such as schools, further education colleges or the informal sector, supporting the use of Wikimedia projects as a tool for learning, as well as understanding how open knowledge is created and shared_a67a09c6-965e-11e6-92d6-5298742aff293.4SchoolsCollegesSkills & Digital LiteracyExplore the potential for partnership projects around skills development and digital literacy_a67a0b42-965e-11e6-92d6-5298742aff293.5Curricula & SyllabiExplore the potential for influencing and supporting curriculum and syllabus development to include working with the Wikimedia projects_a67a0c5a-965e-11e6-92d6-5298742aff293.6ResourcesDevelop appropriate resources for learners and educators (including teachers, lecturers and people working in informal education)._a67a0d68-965e-11e6-92d6-5298742aff293.7LearnersEducatorsTeachersLecturersInformal EducatorsThis could include video, downloadable materials for teachers such as lesson plans, or online learning tools, investing in the development of software support or other technological innovation as appropriate.Academic ResearchSupport and encourage open access to academic research including journals, textbook and other scholarly papers _a67a0ea8-965e-11e6-92d6-5298742aff293.8Development & DeliveryEngage volunteers and other interested individuals from the education sector in the development and delivery of our work within education, recognising that this is the least well-developed of our three strategic aims at the point of creating this plan_a67a0fca-965e-11e6-92d6-5298742aff293.9Education SectorPartnershipsDevelop partnerships within the higher education sector, based on previous successful work, leading or supporting activities that lead to online impact_a67a10ec-965e-11e6-92d6-5298742aff293.10Education SectorInfluenceExplore opportunities to influence the education sector through speaking at conferences and events and developing our reputation within the OER community_a67a1222-965e-11e6-92d6-5298742aff293.11Education SectorPilotsSupport small-scale pilot activities within the formal education sector, supporting the use of Wikimedia projects as a tool for understanding how open knowledge is created and shared, with a focus on skills development and digital literacy_a67a1344-965e-11e6-92d6-5298742aff293.12Formal Education SectorMaterialsIn the medium term, develop downloadable materials for teachers to support the use of the Wikimedia projects in the classroom, such as lesson plans and training tools_a67a1466-965e-11e6-92d6-5298742aff293.13TeachersEducational ContentIn the longer term, to work with education institutions and publishers to support and encourage the open licensing of educational content such as papers and textbooks_a67a15a6-965e-11e6-92d6-5298742aff293.14Education InstitutionsPublishersOperations_a67a16d2-965e-11e6-92d6-5298742aff294At an operational level, we will also:Governance & Resource ManagementUse effective and high quality governance and resource management processes, with a high level of openness and transparency, robust systems to measure and report on impact, and a stable, sustainable and diverse funding base_a67a1808-965e-11e6-92d6-5298742aff294.1EffectivenessMake the most effective use of our resources as a small but professional charity in which volunteers also play a central role_a67a1948-965e-11e6-92d6-5298742aff294.2InnovationEncourage technological innovation that supports the delivery of our vision and mission and benefits others in the Wikimedia movement_a67a1a74-965e-11e6-92d6-5298742aff294.3ImpactEnsure our activities all lead directly or indirectly to increased online impact, setting ourselves ambitious targets for the development of our work and the extent of our reach and engagement in the UK and beyond_a67a1ba0-965e-11e6-92d6-5298742aff294.4Diversity & RespectIncrease diversity within our community and our workforce, and ensure respectful and professional working relationships irrespective of individuals' personal characteristics such as religion, political belief, sexual identity, nationality or disability._a67a1cfe-965e-11e6-92d6-5298742aff294.52016-02-282019-12-312016-10-19https://docs.google.com/document/d/1uhNGBn3iM967Frz9mqAWANx3fYE11-xujtlwFa2shKk/editOwenAmburOwen.Ambur@verizon.net