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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>WinRed Launches New Online Fundraising Platform To Help Republicans Win In 2020</Name><Description>WinRed is similar to other donation platforms (create a page and send email or ads traffic to it) - except our technology layer is executed by way of a PAC.This lets you easily and quickly earmark donations to anyone on WinRed. If you wanted to create a page that split donations to your 5 favorite campaigns, you can do that - no additional lawyers or treasurers needed. Or, if you just want to create a single page that raises money for a single entity, that works too.Our technology processes the donation and ensures that it gets to the right place. Then it provides all the necessary donation data in a timely manner so it can be used by your compliance officer to file your reports.</Description><OtherInformation>WinRed was modeled after years of studying ActBlue - but combines better technology and a partnership with Data Trust that will massively improve the party's voter model scores, benefitting all candidates up and down the ballot.</OtherInformation><StrategicPlanCore><Organization><Name>WinRed</Name><Acronym>WR</Acronym><Identifier>_443be7da-9da8-11e9-a79f-c98a9236b1f3</Identifier><Description>WinRed is an online fundraising platform supported by a united front of the Trump campaign, RNC, NRSC and NRCC. It's built on a proven fundraising technology and is designed to combat ActBlue.</Description><Stakeholder><Name/><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Republicans</Name><Description>WinRed today announced the launch of its new campaign fundraising platform that will begin to revolutionize the way Republicans and center-right organizations raise money online, finally taking on the challenge of the Democrats' ActBlue fundraising platform.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Center-Right Organizations</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Data Trust</Name><Description>WinRed combines industry-leading technology and a partnership with Data Trust, the premiere political data provider for Republican and conservative entities...Data Trust, one of two partners in WinRed Technical Solutions, is a private company whose mission is to continually develop and enhance the voter data available to the Republican and conservative data ecosystem.  Data Trust brings to WinRed years of experience within the right-leaning marketplace, and WinRed will help better position Data Trust to continue to grow and improve the quality of its data.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Conservative Entities</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>GOP Candidates</Name><Description>Together, WinRed will be a platform for GOP candidates and conservative causes to power their campaigns to victory in 2020 and beyond.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Conservative Causes</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Campaigns</Name><Description>Campaigns can sign up for WinRed at WinRed.com starting now and will be onboarded on a rolling basis starting this week.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Republican Online Fundraising Entities</Name><Description>The four largest Republican online fundraising entities are now joining WinRed: President Trump's re-election campaign, the Republican National Committee (RNC), the National Republican Senatorial Committee (NRSC) and the National Republican Congressional Committee (NRCC).</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>President Trump's Campaign</Name><Description>President Trump's campaign and the national party committees have already begun phasing their online operations over to WinRed.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Brad Parscale</Name><Description>"The Trump campaign will be the most innovative Presidential campaign in American history, and WinRed is a critical component of our strategy," said Brad Parscale, campaign manager for the Trump campaign. "Trump supporters are the most enthusiastic in American politics, and with WinRed, we will have the cutting-edge technology needed to translate grassroots enthusiasm into the resources we need to win in 2020."</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Republican National Committee (RNC)</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>National Republican Senatorial Committee (NRSC)</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>National Republican Congressional Committee (NRCC)</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>GOP Candidates</Name><Description>Working together with GOP candidates up and down the ballot, WinRed represents a game-changer for turning grassroots enthusiasm into online fundraising and then into votes. It is therefore a key component to a winning strategy for 2020 and elections to come.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ronna McDaniel</Name><Description>"Under the leadership of President Trump, the RNC has developed a record-breaking fundraising operation over the last three years, and WinRed will take us to another level," said RNC Chairwoman Ronna McDaniel. "WinRed is building infrastructure to unify and modernize Republican fundraising for years to come. WinRed will help Republicans up and down the ballot to more creatively and efficiently raise campaign dollars online, direct resources where they are needed most, and most importantly win elections in 2020 and beyond."</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Todd Young</Name><Description>"WinRed is an important first step in leveling the playing field in the small-dollar donor race," said NRSC Chairman Todd Young. "Defending the Senate is crucial to stopping national Democrats' extreme socialist policies, and doing so will require an unprecedented effort. A unified GOP fundraising platform will allow us to harness the enthusiasm for President Trump's agenda, build a long-term small-dollar network and win in 2020."</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tom Emmer</Name><Description>"WinRed is the future of Republican online fundraising," said NRCC Chairman Tom Emmer. "When our campaigns commit the resources necessary for this new era of digital fundraising, WinRed will be a major asset in our fight to take back the House."</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Henry Barbour</Name><Description>"Our clients know that data quality makes the difference between winning and losing campaigns," said Data Trust Chairman Henry Barbour. "WinRed not only will greatly expand Republicans' access to online donations, but it will also help Data Trust improve the quality of political data available to the Republican and conservative ecosystem."</Description></Stakeholder></Organization><Vision><Description>Winning campaigns</Description><Identifier>_443be94c-9da8-11e9-a79f-c98a9236b1f3</Identifier></Vision><Mission><Description>To revolutionize the way Republicans and center-right organizations raise money online</Description><Identifier>_443bea14-9da8-11e9-a79f-c98a9236b1f3</Identifier></Mission><Value><Name>Stewardship</Name><Description>Data Trust has established itself in the Republican and conservative marketplace as a proven and trusted steward of political data.</Description></Value><Value><Name>Quality</Name><Description>Data Trust's business model - a private business whose mission is not to maximize profits but to improve the quality of available political data in the Republican and conservative ecosystem - has proven so successful that even the Democrats are now trying to emulate it.</Description></Value><Value><Name>Improvement</Name><Description>In light of Data Trust's established reputation and documented success, it is the perfect business partner in WinRed's effort to provide a better fundraising solution to the right-leaning ecosystem.</Description></Value><Value><Name>Privacy</Name><Description>Can WinRed or Data Trust sell or market my donor data?No, nobody can get any donor data from Data Trust at any time for any reason. This includes the RNC, Donald Trump Campaign, etc.</Description></Value><Value><Name>Modeling</Name><Description>Donor data is solely used to improve voter modeling scores, which benefit everyone.</Description></Value><Goal><Name>Fundraising</Name><Description>Unify and modernize Republican fundraising</Description><Identifier>_443beac8-9da8-11e9-a79f-c98a9236b1f3</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name>Enthusiasm</Name><Description>Harness the enthusiasm for President Trump's agenda</Description><Identifier>_443beb7c-9da8-11e9-a79f-c98a9236b1f3</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Network</Name><Description>Build a long-term small-dollar network and win in 2020</Description><Identifier>_443bec30-9da8-11e9-a79f-c98a9236b1f3</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Donations</Name><Description>Expand Republicans' access to online donations</Description><Identifier>_443becd0-9da8-11e9-a79f-c98a9236b1f3</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Data</Name><Description>Help Data Trust improve the quality of political data available to the Republican and conservative ecosystem</Description><Identifier>_443bed8e-9da8-11e9-a79f-c98a9236b1f3</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Data Trust</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Republicans</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Conservatives</Name><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate>2019-06-24</StartDate><PublicationDate>2019-07-03</PublicationDate><Source>https://winred.com/launch/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
