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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>Who We Are &amp; What We Do</Name><Description>New. Breakthrough. Experiential. Transformational. Standout. The definitions of uncommon are as different as the expressions, but at Bulldog we explain it simply -- uncommon brands, products and experiences break through the noise, and meaningfully connect with people by looking, feeling and being completely different.Our team of brand strategists and design thinkers specialize in cutting through the complexity that fosters common thinking in the pursuit of creating tangible value for our clients in three core areas of business.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>Bulldog Drummond</Name><Acronym>BD</Acronym><Identifier>_ae10a8f2-7453-11e6-82f9-25ff41b9d64e</Identifier><Description>We are students of people and their behaviors. We bring grounded business strategy and creative design thinking together to solve our client’s biggest challenges. And we look at the world from these two very unique points of view to develop uncommon brands, products and experiences that create real value.</Description><Stakeholder StakeholderTypeType="Person"><Name>Hugh "Bulldog" Drummond</Name><Description>Hugh "Bulldog" Drummond was a fictional English detective who spent his life on the relentless pursuit of truth and happiness. Bulldog Drummond started life 20 years ago as a creative boutique in San Diego, founded by a Brit who had fond memories of reading these books as a child, and who was affectionately called Bulldog by his nanny. Over the past 15 years, we have been on a path to become an internationally recognized innovation and design consultancy. We push the boundaries of what's possible, artfully applying the practice of Uncommon Sense in search of the truth.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Bulldog Drummond Team</Name><Description>We are a team of business leaders, design thinkers, writers and brand strategists committed to doing things in uncommon ways.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Shawn E. Parr</Name><Description>THE GUVNER &amp; CEO -- As the Guvner and CEO of Bulldog Drummond, Shawn is responsible for strategically directing each of Bulldog’s key engagements, ensuring there's an "Uncommon Sense" methodology at the center of everything the company does. This approach maintains that the biggest opportunities can be realized, and the most complex challenges solved, by using a powerful combination of simplicity, common sense and determination. He brings twenty-plus years of innovation, design, brand and business-building experience to companies from Fortune 500s to purpose-driven startups.Shawn helps leadership teams transform large, multinational companies and passionate entrepreneurs launch new companies, products and brands. He has worked with executive teams at companies including Adidas, Bolthouse Farms, CMT, Diageo, Eddie Bauer, Heineken, H&amp;R Block, IDEO, MTV, Mattel, Nike, PIRCH, Starbucks, Samsung, Taco Bell, WD-40, Westfield and World Vision among many others.Following a life-changing trip to Malawi in March of 2004, Shawn has become committed to finding creative and sustainable ways to make a measurable difference in the world by helping people and companies realize their full potential. He sits on the board of The Honest Kitchen, the advisory boards of FEED Projects and International Farming, is the co-founder of YouSchool and Y-Malawi? and a faculty member of The Honor Foundation. He writes feverishly for Fast Company, PSFK and is a sought-after speaker. Shawn lives in San Diego with his wife and three children, is a dawn patrol surfer, wanna-be photographer and avid cultural voyeur.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Megan Pilla</Name><Description>CHIEF CONTENT OFFICER -- Megan is a storyteller at heart. She believes that grounded, strategic, and compelling narratives have the power to help solve the world's biggest challenges. She leads Bulldog's strategic and creative development teams, and has worked with many cross-functional client teams in categories from fashion &amp; retail to food, sports, and healthcare. Megan has worked with early stage startups to Fortune 500s including American Eagle, Starbucks, McDonald's, Nestlé, Heineken, IDEO, Nike, WD-40, Hampton, MTV, Diageo, Mattel, Sony, Adidas, Taco Bell, Eddie Bauer, World Vision and more. She wakes up every day to help unlock the potential of companies and people because she believes that regardless of how well an organization is doing today, there's always an opportunity to do better.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Gregg Imamoto</Name><Description>MANAGING PARTNER -- Gregg is a partner and strategic lead for Bulldog Ventures, focused on strategy, operations and business innovation. He's an over-achieving changemaker who understands the delicate balance of building leadership teams that can create compelling strategies and execute them successfully. Gregg has experience as an Operating CEO for a $38B AUM industry leading alternative debt financial services and private equity, and has held C-suite positions within multiple industry verticals, including action &amp; outdoor sports, consumer products, healthcare, aerospace &amp; defense and professional services. He recently led a near bankrupt, no revenue healthcare IT restart to negotiate $22 million in sales contracts, close $30 million in new capital, launch the world’s first smart device designed for direct patient care and successfully negotiated a business relationship with Apple to use their new iPod Touch. The company was named one of The Wall Street Journal’s Top 50 Venture-Backed Companies. Gregg knows, and means business.</Description></Stakeholder></Organization><Vision><Description/><Identifier>_ae10aafa-7453-11e6-82f9-25ff41b9d64e</Identifier></Vision><Mission><Description>To foster common thinking in the pursuit of tangible value</Description><Identifier>_ae10abd6-7453-11e6-82f9-25ff41b9d64e</Identifier></Mission><Value><Name>Curiosity</Name><Description>Curious. We are fascinated by people and the search for what’s next. We look, listen and ask a lot of questions.</Description></Value><Value><Name>Resourcefulness</Name><Description>Resourceful. We are inventive and fast on our feet.</Description></Value><Value><Name>Determination</Name><Description>Determined. We’re deliberate and never give up. No Bullshit. We say it like it is and challenge others to do the same.</Description></Value><Value><Name>Humility</Name><Description>Humble. We’re down to earth and don't take ourselves too seriously.</Description></Value><Value><Name>Optimism</Name><Description>Optimistic. We believe that together we can change the world.</Description></Value><Goal><Name>Brand Innovation</Name><Description>Refresh challenged brands and mobilize new brands.</Description><Identifier>_ae10ac94-7453-11e6-82f9-25ff41b9d64e</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>We create and mobilize new-to-world brands that inspire, motivate and excite people. And we refresh challenged classic brands, injecting relevance and forward momentum.* BRAND CREATION AND POSITIONING* BRAND REFRESH AND REPOSITIONING* BRAND ACTIVATION* BRAND EXPRESSION* IDENTITY* VOICE* STORYTELLING</OtherInformation><Objective><Name/><Description/><Identifier>_ae10ad98-7453-11e6-82f9-25ff41b9d64e</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Product Innovation</Name><Description>Design and bring new products to market.</Description><Identifier>_ae10ae56-7453-11e6-82f9-25ff41b9d64e</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>We design and bring new products to market that stand out on shelf -- locally and globally -- giving people a reason to try, buy and love over and over again.* NEW-TO-WORLD PRODUCT INNOVATION* EXISTING PRODUCT INNOVATION* BRAND STRETCH AND EXTENSION* TO-MARKET PLANNING AND IMPLEMENTATION</OtherInformation><Objective><Name/><Description/><Identifier>_ae10af0a-7453-11e6-82f9-25ff41b9d64e</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Experience Innovation</Name><Description>Design brand experiences.</Description><Identifier>_ae10afd2-7453-11e6-82f9-25ff41b9d64e</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>We design brand experiences that break through our over-stimulated and always-on culture to connect and engage people in deep and meaningful ways.* RETAIL INNOVATION* PHYSICAL AND DIGITAL BRAND EXPERIENCES* BRAND SUMMITS AND EVENTS* LEARNING LABS</OtherInformation><Objective><Name>Connection &amp; Engagement</Name><Description>Connect and engage people in deep and meaningful ways.</Description><Identifier>_ae10b090-7453-11e6-82f9-25ff41b9d64e</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2016-09-06</PublicationDate><Source>http://bulldogdrummond.com/what-we-do</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
