City Council Priorities and Goals -- Progress ReportYuba City, CaliforniaYCCA_b3757a68-33d0-11e9-a16f-3e55ce61b4c6_b3757c20-33d0-11e9-a16f-3e55ce61b4c6_b3757d24-33d0-11e9-a16f-3e55ce61b4c6Public SafetyPolice, Fire, Flood Control_b3758076-33d0-11e9-a16f-3e55ce61b4c61Walton AreaProvide Police Services to Walton AreaPolice PersonnelHire the staffing needed to support identified shortages of essential police personnel, with emphasis on Police Officers and Dispatchers_b3758170-33d0-11e9-a16f-3e55ce61b4c61.1Update:Overview: Officer shortages continue to plague cities throughout the United States. In ourarea, Elk Grove, Folsom, Citrus Heights, CHP and many other higher paying agencies are shortstaffed. Stockton PD has over 45 openings (down from 75 last year). Sacramento PoliceDepartment had over 100 vacancies at the beginning of the fiscal year. We continue to loseofficers to District Attorney’s Investigators positions. The DA’s Office allows veteran officersto work a regular day schedule at a higher pay, and out of uniform.During fiscal year 2016/2017, eleven officers were in the Field Training Program. Of thoseeleven, seven Officers completed Field Training, a total of four failed; this equates to a 63%percent success rate of our training program, which is a little ahead of the 50% statewide goalfor agencies in California. As of 7/15/17, the sworn staffing of our allotted 64 officers showsfour vacancies. Out of those four vacancies, we have two lateral officers in background,awaiting completion of the background, and a medical and psychological testing. Of theremaining 2 openings, we completed a recruit testing and are compiling a certification list. Wehad 39 candidates who made the final stage of testing. We will be able to pick two of thosecandidates to begin the academy in January of 2018.In February 2017, the City Council made a mid-year budget adjustment that included theaddition of two community Service Officers and a new Community Policing Coordinatorpositions. The City is making great effort to establish stronger community connections andengage our neighborhood leaders to be partners in strengthening public safety.Annexation: If the annexation of South Yuba City Annexation occurs, we will need to send 4-5 more recruits through the Full-Time Academy in Butte College in order to fully support theannexation. We have negotiated a time frame of 9 to 12 months upon annexation to fullybeing able to absorb the new beat 6. If we over hire officers, above the allotted number ofofficers in our current budget, in anticipation of the annexation, the 9-12 month time framecould be shortened.Recruitment Strategies: We continue to recruit Officers from other local agencies; we havetwo in background check currently. One Officer, who has completed his California POSTCertification, is from Florida. As of July 2017, we have reduced our openings from 7 at this timelast year, to our current level of 4, not counting two lateral candidates. We have 3 Officersbeing sponsored through the Butte College Full-time modular Academy and are recruiting forthe next Academy in January. We have expanded our recruiting into the regional PoliceAcademies, and Yuba College with its next class graduating in Summer 2018 (this will help withlocal recruitment). Gang Task ForceEnsure Funding is sufficient to continue the Gang Task Force and Net-5 Staffing levels_b3758256-33d0-11e9-a16f-3e55ce61b4c61.2Update:With the adoption of the Yuba City Operating Budget in June, the program is funded throughFY 2017-2018. Fire Department StaffAdvance Fire Department Staff Development and Succession Planning_b3758350-33d0-11e9-a16f-3e55ce61b4c61.3Fire Department StaffUpdate:Overview: The 2015 Staffing for Adequate Fire and Emergency Response Grant (SAFER) in theamount of $1,578,600 funded 100% of the salary and benefits for hiring nine new limited-term(two years) full-time firefighters. Staff fulfilled grant requirements and is transitioning all ninelimited-term firefighters to permanent full-time positions. This success has enabled the backfill of the nine positions with nine new, limited-term firefighters. YCFD will be conducting aninternal 7-week Fire Academy in August 2017 for all new hired employees. Staff anticipatesapplying for and receiving an extension to the SAFER grant to retain funding through February2018. Successful extensions are predicated upon grant fulfillment by transitioning limited-termstaff to full-time positions.Training: YCFD continues with an aggressive Team Training update program for staff who arepart of the Regional Hazardous Materials Team and members of the Advance Technical RescueTeam (ATR).FY 2016-17 Accomplishments:* Received Cal OES HAZMAT Training Grant in the amount of $63, 207.00* ATR Specialty Training – YCFD completed the Swift Water Rescue Course* Two Firefighters to Pueblo, CO for Oil by Rail Instructor Training* Two Firefighters to Fresno Fire Instructor Training Workshop* Driver Operator 1A & 1B for 14 personnel in April & May 2017* Prevention I for 14 personnel Feb 2017* Driver Operator Academy 40-hour for new employeesFY 2017-18 Goals:* ATR Specialty Training – Schedule Personal Water Craft Emergency Operationstraining* Swift Water Rescue Instructor Certification – certify 1 to 2 Firefighters for recurringinternal training of ATR team* Hazmat Team Training* Oil Spill Prevention TrainingFireworksImproving Quality of Life during the Independence Day Celebrations through themanagement/enforcement of illegal fireworks._b3758440-33d0-11e9-a16f-3e55ce61b4c61.4Update:Overview: Along with many cities in California, Yuba City is facing challenges with the noiseand hazard of illegal fireworks being discharged throughout residential neighborhoods. In early2017, the City Council directed staff to provide options to address the influx of illegal fireworksnoise and hazard related issues.Illegal Fireworks Ordinance: The Council adopted the Illegal Fireworks Ordinance in May 2017,focusing on the creation of a public education campaign; Increased direct enforcement by theFire and Police departments; defining responsible parties liable for illegal fireworks andadministering fines of $1,000.Status: This is the first step of a problem that is statewide in California and is increasing inactively due to the availability of illegal fireworks. One year does not present enoughinformation to effectively evaluate the success of the program. From the continued numberof complaints, it is apparent that this area of enforcement needs to continue. Staff plans oncontinuing to meet, solicit input from the community and other agencies and bring back a planof action to the City Council for 2018. Emergency TrainingEmergency Training for EOC Staff and Elected Officials_b375853a-33d0-11e9-a16f-3e55ce61b4c61.5EOC StaffElected OfficialsUpdate:The Fire Department Emergency Operations Team has been coordinating online NationalIncident Management System (NIMS) and Incident Command System (ICS) training courses forCity Staff over the summer.The Fire Department is coordinating with Sutter County and Live Oak to schedule a joint Cityand County Executive NIMS & ICS training course for elected officials. We are aiming for lateSeptember – early October for the class.We are also working with the Sutter County and Live Oak to develop a training format fordelivering ICS 300 and ICS 400 to key emergency managers in Sutter County, Live Oak and YubaCity in a shorter period of time while complying with FEMA certification requirements. Wecontinue to anticipate this training occurring in October and November with a tabletopexercise occurring at the end of the ICS 400 course in November.VehiclesDevelop Long-term Vehicle Replacement and Large Ancillary Plans for Fire Services_b37587c4-33d0-11e9-a16f-3e55ce61b4c61.6Update:Overview: The Fire Department continues to implement the Strategic Plan for the funding andreplacement of Fire Department vehicles and older ancillary safety equipment.Hazardous Materials Response Unit: In June 2017, Council approved receiving the first Stateof California Hazardous Materials Response Unit from the Office of Emergency Services (OES)on behalf of the Yuba Sutter Hazardous Materials Response Team (YSHMRT). This HazardousMaterials Response unit and the equipment have an approximate value of $800,000. With theexception of a minor hourly usage rate that will be billed to the responsible party, the unit willbe free of charge and maintained by the State. Delivery occurred in August 2017.Jaws of Life: In July 2016, the City was awarded funding from the 2015 Homeland Security Grantfor the purchase of one set of Hurst Vehicle Extrication tools (Jaws of Life). Funding for another setis being proposed to the City Council at the September 5thmeeting through 2016 Homeland SecurityGrant funds.Air Monitors: Air monitors are used to detect dangerous and/or flammable atmospheres. GrantFunding has been applied for to replace the department’s six air monitors and staff is waiting tohear if we have been awarded the grant.Regional Video Conferencing and Training Systems: Grant funding has been applied for regionaltraining video conferencing systems. This is a recommendation that was discussed following theOroville Dam Spillway event in February 2017.New Fire Engine: At the Council meeting on September 5, 2017, Council will be requested toconsider the purchase of a Type 1 Pumper Fire Engine and a Ford Fire Rescue Unit. The twopurchases are scheduled replacements that were included in the FY 2017/18 Adopted Budget. EconomyDevelop Our Economy_b37588e6-33d0-11e9-a16f-3e55ce61b4c62Development Projects_b37589f4-33d0-11e9-a16f-3e55ce61b4c62.1Update:Under Construction:* Corner of Plumas/Colusa (former Red’s Café site): A new 4,400 square foot building isbeing built which will house a home mortgage office.* Surf-thru Carwash: The 5,132 square foot carwash located just west of the intersectionof Civic Center Blvd. and Colusa Highway is nearing completion.* Farm West Credit Union: The nearly 14,000 square foot building is located on thesouthwest corner of Lassen Blvd. and Tharp Rd.* Northstar Construction Corporate Office: The 5,000 square foot building located onLassen Blvd., just west of Tharp Rd. is nearly complete.* John L. Sullivan Dealership: The nearly 19,000 square foot showroom, service area, andparts storage area, plus auto sales area is well underway.Looking Ahead* Thiara Brothers Corporate Office: Located at the intersection of Lassen Blvd. andCarson Dr., the nearly 4,500 square foot building should soon be under development.* Carriage Square Redevelopment: Development should commence shortly on thewestern portion of the redevelopment of the dilapidated site. The site will house a newthree-story building, along with several restaurants.* Hilbers Corporate Office: Having outgrown their existing office, the local developer’swill be breaking ground on their new office on N. Walton Ave., just north of Bridge St.* Franklin Pharmacy: A new nearly 14,000 square foot building will soon be developednorth of the Franklin Pharmacy, located at the northwest intersection of Franklin Rd.and N. Walton Ave.New Neighbors:* Dunkin Donuts located at 1040 Colusa Ave.* Smart and Final located at the former Forever 21 building.* Ulta Make-up located at the former Office Depot* El Pollo Loco located at the former Mongolian BBQTourismTourism Business Improvement District_b3758b16-33d0-11e9-a16f-3e55ce61b4c62.2TouristsYuba-Sutter Tourism Improvement DistrictUpdate:Overview: The Yuba-Sutter Tourism Improvement District (YSTID) is a benefit assessmentdistrict formed to help fund marketing and sales promotion efforts for lodging businesses inthe YSTID. This approach has been used successfully in other destination areas throughout thestate to improve tourism and drive additional room night sales. The District includes all lodgingbusinesses located within the boundaries of the cities of Yuba City, Marysville, Live Oak, andWheatland, and the unincorporated areas of Yuba and Sutter counties.Status: The District is expected to generate approximately $250,000 on an annual basis forpromotion of travel and tourism specific to Yuba-Sutter. It will not impact the City’s budget,although it should increase TOT and sales tax revenues if more tourists visit Yuba-Sutter. TheCity will incur some expense in administering the assessment funds; however, theManagement District Plan provides that the City will retain two percent (2%) of revenuecollected to offset administration expenses. Every other city and county included in the YSTIDwill also retain two percent (2%) of revenue collected, within their respective jurisdictions, tooffset administration expenses.Online ToolsImproved Customer Service Online Tools_b3758c24-33d0-11e9-a16f-3e55ce61b4c62.3Update:Overview: Presenting a high quality, professional user experience to our citizens for onlineservices has been a priority for the City Council. Two areas identified as in need ofimprovement are for an online permitting process with electronic plan submittal and onlineapplication and renewal of business licensesOpenCounter and Zoning Check: The online systems OpenCounter are up and running on ourredesigned website. These online services will assist in the planning processes for newbusinesses and development projects. The two new websites are: yubacity.zoningcheck.comand yubacity.opencounter.us.Planning, Building Permit and Business License software: The Planning, Building Permit andBusiness License software (Accela) was purchased to provide for online permit applications,plan review and business license applications and renewal. This software is designed toprovide an enhanced level of online services with an emphasis on usability and features.InfrastructureMaintain and Improve Our Infrastructure_b3758d46-33d0-11e9-a16f-3e55ce61b4c63Fifth Street BridgeAdvance the Fifth Street Bridge Replacement Project_b3758e86-33d0-11e9-a16f-3e55ce61b4c63.1Update:Overview: The replacement of the 5th Street Bridge has been a regional goal for many years.Yuba County, Marysville, Sutter County, and Yuba City, as the lead agency, have worked toidentify and secure the necessary funding of $69,600,000 for the project.Award of Bid: The City Council rejected all previous bids for the 5th Street Bridge ReplacementProject on August 15, 2017 and authorized a re-advertisement for bids. The new submissiondate to receive bids on the project is September 20, 2017.Construction: Construction is anticipated to start Fall of 2017 with completion in December2019.Bridge Street CorridorSR 99 to 5th Street Bridge_b3758fa8-33d0-11e9-a16f-3e55ce61b4c63.2Update:Underground Utility District: Staff is coordinating with PG&E to establish an UndergroundUtility District to utilize Rule 20A funds between Gray Ave and Second Street. Staff iscoordinating with Sutter County to obtain a portion of their Rule 20A funds.Bridge Street Widening - Gray Ave to Cooper Ave: Staff continues to pursue acquisition ofright-of-way on the north side of Bridge Street.* Staff is currently working with the property owner of the one remaining privately owned parcel on the north side of Bridge Street* 911, 917 and 967 Bridge Street are currently scheduled for demolitionState Route 20/State Route 99 Interchange_b37590d4-33d0-11e9-a16f-3e55ce61b4c63.3Update:* City council approved a Cooperative Agreement with Caltrans in August 2016* Four alternatives were developed for inclusion in the Project Study Report1. Single Quadrant with Slip on Ramp2. Single Point (Modified for U-turn capability)3. Single Quadrant4. Single point with lowering of the SR20 profile by 12’* Schedule:* November 2017 – Draft Report Complete* January 2018 – Final Report CompleteRoadsRoad Projects and Rehabilitation_b3759214-33d0-11e9-a16f-3e55ce61b4c63.4Update:Garden Highway – Winship Road to Lincoln Road: Completion scheduled for August 2017.Bogue Road – Railroad Avenue to Garden Highway: Council will be considering awarding theproject at the September 5, 2017 Council meeting.Residential Resurfacing Project 2016: Completed July 2017.2016 Striping Project: Completed May 2017.Bridge Street Reconstruction – Cooper Ave to Plumas Street: Completed December 2016.Bikes & PedestriansBike Facility and Pedestrian Improvements_b375934a-33d0-11e9-a16f-3e55ce61b4c63.5PedestriansBicyclistsUpdate:Overview: To expand the existing bikeway network, increase ridership, and achieve the twelveidentified goals in the Bicycle Master Plan.* Bike Detection Signal Modifications – Queens/Stabler and Queens/Gray: Completed* Franklin Road Improvements – Walton Avenue to Harding Road: Completed March 2017* Franklin Ave Pedestrian Improvements – SR99 to Gray Ave: Construct sidewalk and ADAramps on Franklin Ave between South Palora Ave and Gray Ave. The City received grantfunding and is working on an agreement with Caltrans to begin the project.* Butte House Road Bikeway Extension Project – Madison Road to Royo Ranchero Drive:Install Class II bike lanes on Butter House Road. Contract was awarded in August 2017 andconstruction will be October – November 2017.* Sanborn Road Improvements: Construct drainage and pedestrian improvements alongSanborn Road at Bogue Road. Construction is anticipated in Spring/Summer 2018.WaterIn construct vital improvements to the Water Treatment Plant and Water DistributionSystem_b3759476-33d0-11e9-a16f-3e55ce61b4c63.6Update:Overview: The WTP was placed in to operation in 1969 and is in need of major improvementsand in addition, the water distribution system is comprised of water lines that are nearly 100years old and in need of replacement, water meters that are nearing the end of their servicelife, and water storage reservoirs in need of recoating.Water Loss Control Assessment: Completed. Staff will update on an annual bases and submitto State per State Requirements.Aquifer Storage Recovery (ASR): West Yost completed the installation of monitoring well atthe Water Treatment Plant to determine the feasibility of installing an ASR also. It is feasibleto install a well, though very costly. A final determination related to options of additional watersupply will be made upon completion of the Water Master Plan Update.WastewaterTo construct vital facility improvements at the Wastewater Treatment Facility (WWTF)_b37595c0-33d0-11e9-a16f-3e55ce61b4c63.7Update:Overview: In June 2016, as part of the Utility Rate Study process, Council directed staff to moveforward with the identified as Priority 1 and 2 improvement projects.Status: On July 18, 2017, Council authorized staff to submit an SRF loan application to fund theprojects.The following projects are all in the design stage, with bidding of the projects anticipated inearly 2018:* Barscreen replacement* Digester Improvements* Dewatering Facility Rehabilitation/Replacement,* Secondary Clarifier* Electrical/Instrumentation improvements Leadership DevelopmentDevelop our Organization_b37596f6-33d0-11e9-a16f-3e55ce61b4c64Professional DevelopmentEstablish Programs for Employee Professional Development_b3759840-33d0-11e9-a16f-3e55ce61b4c64.1Yuba City EmployeesUpdate:Overview: Providing quality service to our citizens is the first priority of the City. The best wayto achieve this is to ensure that our employees receive the best information and practicesavailable.Semi-Annual Leadership Series: Human Resources Staff researches and schedules Speakers topresent to City Staff. The most recent was in August 2017 from Speaker Mike Robbins onTeamwork, Leadership and Emotional Intelligence.Leadership Academy: Fifteen employees participated in the 2nd Leadership Academy in the fallof 2016. Topics revolved around core leadership principles: Servant’s Heart; Integrity; Ethical;Disciplined; Accountable; Approachable; Listener; Innovator; Motivator; and EffectiveLeadership.Innovation Academy: September 2017 will launch the City’s first Innovation Academy. Similarto the Leadership Academy, 15 cross-departmental employees have been selected to attendthe program that is revolved around discovering the barriers to innovation, as well as teambuilding and core leadership responsibilities. The City’s Mission is “Quality Service, Innovationand Leadership”. Together with the Leadership Academy and the 97% Committee, theInnovation Academy will provide tools to City Staff to implement this portion of our Mission. Presentations“Fly the Mission” Presentations_b37599b2-33d0-11e9-a16f-3e55ce61b4c64.2Update:Overview: The “Fly the Mission” presentations to employees are developed by the CityManager to keep the City’s Mission of “Quality Service, Innovation, and Leadership” as part ofthe day to day culture of the City.Topics:* What is Quality Service, Leadership and Innovation?* Setting Clear Expectations, Building Systems of Support and Accountability* Performance Plans: Expectations-Support-Continuous Feedback-Periodic Evaluation* Consistent Daily Actions Develop into Habits to Become Our Culture* Effective Leader Pyramid* Help Each Other to Succeed – Vertical and Horizontal Accountability* Being an Effective Manager in Yuba City OrientationEmployee Orientation_b3759b06-33d0-11e9-a16f-3e55ce61b4c64.3New Yuba City EmployeesUpdate:Overview: Providing new employees with the opportunity to see and learn about the City, andmeet the City Manager and Department Directors is important to the culture and success ofour organization.New Hire Orientation Tour: Twice a year, Human Resources staff, along with DepartmentHeads provide a tour of the City and an introduction to City services to newly hired employees.This provides the employee with an understanding of the entire organization and their vitalrole in the success of the City. The next orientation tour is scheduled for September 2017.New Supervisor Training: The First-level Management Team is preparing training materialsand information for newly promoted and hired supervisors. This program will provideresources and team-building for supervisors to succeed in their new roles. GrowthPrepare for Growth_b3759c5a-33d0-11e9-a16f-3e55ce61b4c65AnnexationSouth Yuba City Annexation (the “Key Area”)_b3759dd6-33d0-11e9-a16f-3e55ce61b4c65.1Update:Overview: The south Yuba City unincorporated area includes about 1,382 developed andundeveloped parcels covering approximately 625 acres. A primary reason for this south YubaCity annexation is that the City nearly surrounds this area and to continue this mixing of localgovernment responsibilities is inefficient government. As the area being annexed is nearly aCounty island, both Yuba City and Sutter County provide services in this vicinity that are almostoverlapping.Status: On May 24, 2017, the LAFCO Board adopted the necessary resolution to move theannexation to a vote of registered voters within the boundaries of the annexation area. TheCity now has one year from the day the LAFCO board approved the resolution to complete theprocess.In July the Council decided to hold off with setting an election for the Annexation of South YubaCity and meet with Sutter County and Assemblyman Gallagher’s office to discuss theimportance of the annexation for both economic development and public safetyreasons. Based upon the outcome of this meeting, Staff will provide another update andrecommended next steps at an October City Council meeting.Central City PlanCentral City Specific Plan Update_b3759f2a-33d0-11e9-a16f-3e55ce61b4c65.2Update:Overview: In an effort to better reflect market trends and contemporary planning practices,staff is in the infant stages updating the plan. While the vision is not anticipated of beingaltered, market conditions necessitate an update to encourage quality development.Feather River Mills Redevelopment: The project includes the sale of approximately 7.5 acresof Agency property for the appraised value of $1 (the appraisal took into consideration thatthe developer will have to pay for environmental remediation of the property). On June 20,2017 Council authorized entering into a Development and Disposition Agreement with Noyanproperties to develop the property.Night Club Ordinance: Staff has held workshops and meetings with the Downtown BusinessAssociation, the Chamber of Commerce, and the Planning Commission regarding thedevelopment of a Night Club Ordinance. A public hearing is set for the Planning Commission inOctober 2017 and a recommendation to the City Council in November 2017. El Margarita PlanEl Margarita Master Plan_b375a07e-33d0-11e9-a16f-3e55ce61b4c65.3Update:Overview: The El Margarita Master Plan provides for the orderly and systematic developmentof a community covering approximately 650 acres, with some portions already developed andnew areas to be developed in a way that is compatible with existing development. Once builtout, the El Margarita community will primarily consist of residential uses combined with a mixof commercial, industrial and public uses, including schools and parks.Status:* March 9, 2017 – Community Meeting* April 25, 2017 – Joint Information Workshop – Planning Commission and City Council* October 25, 2017 – Planning Commission* November 21, 2017 – City Council Traffic ModelCitywide Traffic Model Update_b375a254-33d0-11e9-a16f-3e55ce61b4c65.4Update:Overview: At the February 23, 2016 Transportation Workshop, Council directed staff toproceed with a Citywide Traffic Model update.Status: A Request for Proposal will be distributed in the fall of 2017. It is anticipated that theproject will begin and end in 2018. Water & Wastewater PlansWater and Wastewater Master Plan Updates_b375a3bc-33d0-11e9-a16f-3e55ce61b4c65.5Update:Overview: Updating the Water and Wastewater Master Plans is necessary to reassessimprovements necessary to serve new development.Status: Council awarded a Professional Services Agreement to West Yost Associates to preparethe Water System Master Plan Update and the design documents for the Water DistributionSystem Surge Protection FacilityCompletion: Spring 2018Barry School WaterlineBarry School Waterline Extension Project_b375a51a-33d0-11e9-a16f-3e55ce61b4c65.6Update:Overview: The project will extend water service to Barry Elementary School via Stewart Roadand Railroad Avenue.Status: Council adopted the Initial Study/Mitigated Negative Declaration for the project attheir meeting on August 16, 2016.Construction: Staff is waiting for approval of the construction application by the State. Wildewood East WaterlineWildewood East Water Line Extension_b375a718-33d0-11e9-a16f-3e55ce61b4c65.7Update:Overview: To assist the Wildewood East Subdivision in meeting the State requirement toaddress hexavalent chromium in their drinking water; in September 2016, Council approvedproviding water to the Wildewood East Subdivision contingent upon the approval of a StateRevolving Fund (SRF) Loan to finance a water line extension project and connection fees,annexation to the City, and Assessment District formation.Status: The Superior Court recently issued a Peremptory Writ of Mandate and JudgementGranting Petition for Writ of Mandate which ordered the State to establish a new MaximumContaminant Level (MCL) for hexavalent Chromium. Due to the MCL now being in flux, theWildewood East Mutual Water Company is monitoring the situation to see whether or not theywill need to connect to city water.ParksPark Planning for Underserved Areas._b375a880-33d0-11e9-a16f-3e55ce61b4c65.8Underserved AreasUpdate:Overview: In March 2015, the Parks and Recreation Commission identified and adopted theTierra Buena area as an underserved area and requested staff to move forward withrecommendations of locations for a possible future park. Three potential sites were identifiedfor the development of a new park in the Tierra Buena area.Funding: Through the FY 2017/18 budget process, Council adopted a capital improvementproject to begin the development of a park located on Harter Parkway. Components of thefirst past of the part are connectivity from the park to the current bike path heading west; aparking lot, picnic tables, bathrooms, pump-track, shade structures and a playground.Next Steps: Staff is continuing to pursue grant opportunities that can maximize our local taxdollars to build additional amenities in Harter Park. The City will be submitting an applicationfor additional bike path amenities to the Sacramento Area Council of Governments (SACOG)for the Regional ATP and their Bike/Ped funding program. If not selected for funding in theState round, the city will have one more additional opportunity to secure funding. Staff alsoanticipates applying for funds from the California Land and Water Conservation Fund in Springof 2018.Image & ReputationEnhance Our Image and Reputation_b375a9de-33d0-11e9-a16f-3e55ce61b4c66Communication, Services & InformationImprove our communication, online services, and information delivered to our residents andvisitors through our website, citizen engagement portals, and social media by using thenewest technology._b375ab82-33d0-11e9-a16f-3e55ce61b4c66.1Update:Overview: In today’s electronic culture, the first mode of contact for most citizens andbusinesses looking for information regarding Yuba City is to look it up online – having a modern,effective and easy to use website, a robust social media presence and opportunities to dobusiness online instead of walking into City Hall is how Yuba City best serves our community.Our objectives are: 1) Improve communication and citizen engagement; 2) Highlight Cityservices and community events, and 3) Attract new residents and businesses to our area.www.yubacity.net: A city’s website is the foundation of online services, or our “Digital FrontDoor”. Through our website, prospective businesses and residents will check to see what typeof community we are and what services we offer. Residents can pay their utility bills online,apply for jobs, register for recreation classes, access the City’s municipal code, request publicrecords, pay their business licenses, find building and zoning code information, submitplanning documents, sign up to receive Council agendas and newsletters, see what publicworks and development projects are happening around the City; and much more.YC311 at your service: The City has been actively marketing our citizen engagement portal.which is at the cutting edge of citizen engagement applications. Citizens can notify City staffof any issues such as graffiti, abandoned shopping carts, street maintenance and codeenforcement. The application serves as work order program that eliminates the middleman –no need to call a staff member, who then has to contact the employee in charge of the issue,who then has to process a work order – it’s all done directly! New this year: Report illegalfireworks, pay your utility bill, access the City’s Facebook page, or look for City jobs.Facebook: The City’s Facebook page continues to grow. Currently, our page has about 14,000“likes”, which is almost double the amount from the same period last year. This is the firstplace residents turn to for current news and events, such as the Oroville Dam Spillway eventin February.Y-Connect: One of the most challenging aspects of local government is to keep our residentsinformed of what is happening in their City. New this year, is the City’s monthly news reportY-Connect. Residents can sign up to receive this newsletter that is sent to their email account.Presented in an easy to read format, information regarding City services and events areautomatically delivered directly to them.Rapid Notify: The City has launched their new emergency notification system. Residents canenter their cell phone numbers into the program to receive direct notice of emergencysituations, such as floods, fires, or hazardous spills. Customer ServiceProvide Quality Customer Service to our citizens, businesses, and visitors._b375acea-33d0-11e9-a16f-3e55ce61b4c66.2Update:Overview: During one of our internal training sessions on how to provide quality customerservice, the presenter mentioned that “the ideas are just 3% of the effort, 97% is theimplementation”. Hence, the City’s “97% Team” was born. The 97% Team is comprised of across section of employees whose purpose is to improve our customer service.97% Team: As part of our continuous improvement efforts to ensure City Hall and otherlocations are welcoming and customer friendly, the 97% Team evaluates our customer servicelevels. Candy bowls have been placed on customer counters, magazines have been providedin the seating areas and a (seasonal) water station has been provided, and name tags are beingworn by frontline customer service staff. The TV in the lobby is running a slide show that willbe updated weekly with recreation information, City events and public notices, how to accessYC311 and how to pay your bills online. Phone system improvements and etiquette is apriority.Citizen Survey: The third survey for our citizens will be sent to residents in October 2017 tomeasure our customer service needs. Much of the items noted above were implemented inresponse to this survey. Highway MediansProvide Clean and Attractive Medians along Highway 99 and 20._b375b0a0-33d0-11e9-a16f-3e55ce61b4c66.3Update:* Highway 99 medians: Landscapes by Stentzel is currently under contract for themaintenance of the landscape median on Highway 99.* Highway 20 medians: Staff has been coordinated with Caltrans for a clean-up of the SR 20medians between SR 99 and the 10th Street Bridge. Staff is coordinating with localcontractors to find concrete and landscaping contractors that will to do the work at areasonable price.VagrancyReduce Vagrancy and Improve Opportunities for New Economic Development throughImproved Safety and Blight Removal (Clean & Safe Program)._b375b258-33d0-11e9-a16f-3e55ce61b4c66.4Update:Vagrancy Issues: The adopted “No Camping on Public Property” and “Non-Aggressive Panhandling” ordinances have assisted the Police Department in addressing vagrancy issues. Staffcontinues to work with Sutter County to assist with clean-up of the river bottoms within theirjurisdiction to create consistency between agenciesShopping Carts and Graffiti: The YC311 Citizen Engagement App is actively being used to reportabandoned shopping carts and graffiti. We have been averaging around (10) YC311 reportsper week on abandoned shopping carts. A Shopping Cart Ordinance is being developed byDevelopment Services regarding responsibility of retail stores and will be brought to Council infall 2017 for consideration.Code Enforcement: The Development Services Department has been very active in addressingcode enforcement issues throughout the City. They are currently on pace to exceed last year’stotal case load of nearly 1,600 new cases by September. Worth noting was that in 2016, theCity received twice as many new cases as the next highest total which was in 2008 ofapproximately 750 cases in the past 20 years. Renewed effort has resulted in the successfulremoval of many non-conforming signs, abandoned payphones, removal of illegal buildings,and the clean-up of blighted propertiesSign Code Update: In Council adopted an updated Sign Code Ordinance to better reflectcontemporary City Planning and businesses practices and provide clear direction andconsistency to business owners. Quality signage protects the welfare and property values ofthe community. Development Services has been very successful working with property ownersfor the removal of pole signs.Neighborhood Clean-up: Staff is currently looking at options for programs to assistneighborhoods with clean-up efforts apart from the annual H.A.N.D.S. event.2017-09-052019-02-18https://www.yubacity.net/UserFiles/Servers/Server_239174/File/City%20Council/PriorityGoals2018.pdfOwenAmburOwen.Ambur@verizon.net