﻿<?xml version="1.0" encoding="UTF-8"?><StrategicPlan xsi:schemaLocation="http://www.stratml.net http://www.schema-archive.com/xml.gov/stratml/v1r0/cur/StrategicPlan.xsd" xmlns="http://www.stratml.net" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><!--This document transformed using a tool developed by Drybridge Technologies for information navigate to http://www.drybridge.com--><!--The schema posted at http://www.schema-archive.com is provided as a courtesy for on-line validation of various standards. You should verify that the schema provided meets your requirements.--><Name>Center for Media and Democracy</Name><StrategicPlanCore><Organization><Name>Center for Media and Democracy</Name><Acronym>CMD</Acronym><Identifier>_287b1a50-cc52-4020-8789-f3e9c640379e</Identifier></Organization><Mission><Description>To strengthen participatory democracy by investigating and exposing public relations spin and propaganda, and by promoting media literacy and citizen journalism.</Description><Identifier>_cd557112-77dc-4c3c-9634-e6c7fa44a6c0</Identifier></Mission><Goal><Name>Services</Name><Description>Serve journalists, researchers, policymakers and citizens at large</Description><Identifier>_6369e8f0-a68c-4741-914a-954f12291573</Identifier><SequenceIndicator>1</SequenceIndicator><Objective><Name>Propaganda</Name><Description>Counter propaganda by investigating and reporting on behind-the-scenes public relations campaigns by corporations, industries, governments and other powerful institutions. </Description><Identifier>_04ffd35d-febb-43ac-83a4-ca8480a4aaa1</Identifier><SequenceIndicator>1.1</SequenceIndicator></Objective><Objective><Name>Citizen Activism</Name><Description>Inform and assist grassroots citizen activism that promotes public health, economic justice, ecological sustainability and human rights. </Description><Identifier>_c0230596-3889-4b44-a715-f8169dddfb36</Identifier><SequenceIndicator>1.2</SequenceIndicator></Objective><Objective><Name>Media Literacy</Name><Description>Promote media literacy to help the public recognize the forces shaping the information they receive about issues that affect their lives. </Description><Identifier>_e8709984-848d-4795-9939-ecf4265b3e11</Identifier><SequenceIndicator>1.3</SequenceIndicator></Objective><Objective><Name>Open Content</Name><Description>Sponsor "open content" media that enable citizens from all walks of life to "be the media" and to participate in creating media content.</Description><Identifier>_d875cdbe-5c6f-4424-9d3a-5f79e81e1d63</Identifier><SequenceIndicator>1.4</SequenceIndicator></Objective></Goal><Goal><Name>Projects</Name><Description>Sponsor projects</Description><Identifier>_07cd6390-9731-44b5-94c2-ac517b658d58</Identifier><SequenceIndicator>2</SequenceIndicator><Objective><Name>PR Watch</Name><Description>Maintain PR Watch quarterly, which investigates and exposes how the public relations industry and other professional propagandists manipulate public information, perceptions and opinion on behalf of governments and special interests.</Description><Identifier>_f94114a3-6979-4834-83b4-b2dbd16d0902</Identifier><SequenceIndicator>2.1</SequenceIndicator></Objective><Objective><Name>Spin of the Day</Name><Description>Maintain Spin of the Day, which offers web-based daily reporting on public relations, propaganda and media spin.</Description><Identifier>_0e6f6cbd-440d-4b13-aaf8-0339833f3a33</Identifier><SequenceIndicator>2.2</SequenceIndicator></Objective><Objective><Name>SourceWatch</Name><Description>Maintain SourceWatch, an Internet-based "open content" encyclopedia of people, groups and issues shaping the public agenda.</Description><Identifier>_18cd7a33-c13d-4732-9a3a-03d2f65482b0</Identifier><SequenceIndicator>2.3</SequenceIndicator></Objective><Objective><Name>Congresspedia</Name><Description>Maintain Congresspedia, the "citizen's encyclopedia" of the members of the US House and Senate. </Description><Identifier>_94aed906-0241-4e9f-9b48-ab98f9be4d7e</Identifier><SequenceIndicator>2.4</SequenceIndicator></Objective><Objective><Name>Resource Center</Name><Description>Maintain a Resource Center, through our staffed office which answers inquiries from journalists and other members of the public seeking to understand the forces and influences behind current issues. </Description><Identifier>_7f49a357-21fc-4977-a069-e0857994756d</Identifier><SequenceIndicator>2.5</SequenceIndicator></Objective><Objective><Name>Training</Name><Description>Conduct skills training to share best practices and success stories with citizen journalists and activist groups, through workshops and CMD's publications. </Description><Identifier>_d40cdadd-c9ee-45e4-a1e8-1355afb25042</Identifier><SequenceIndicator>2.6</SequenceIndicator></Objective><Objective><Name>Publications</Name><Description>Issue publications</Description><Identifier>_0972d474-db62-4fc5-9e14-ebf06c342dad</Identifier><SequenceIndicator>2.7</SequenceIndicator><OtherInformation>Publications include articles and the following books by CMD staff: The Best War Ever: Lies, Damned Lies and the Mess in Iraq Toxic Sludge Is Good For You: Lies, Damn Lies and the Public Relations Industry Mad Cow USA, which documents the PR coverup of human and animal health risks from mad cow disease Trust Us, We're Experts: How Industry Manipulates Science and Gambles With Your Future Weapons of Mass Deception: The Uses of Propaganda in Bush's War on Iraq Banana Republicans: How the Right Wing is Turning America Into a One-Party State </OtherInformation></Objective><Objective><Name>Public Education</Name><Description>Conduct public education campaigns, including public speaking and organizing activities such as CMD's successful Defend The Press campaign with the National Press Club and other partners.</Description><Identifier>_a042a1f1-13e2-4929-b40c-16b3dfe158e2</Identifier><SequenceIndicator>2.8</SequenceIndicator></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2010-02-08</PublicationDate><Source>http://www.prwatch.org/cmd/index.html</Source><Submitter><FirstName>Arthur</FirstName><LastName>Colman (www.drybridge.com)</LastName><EmailAddress>colman@drybridge.com</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>